IMC Campaign – Part One Due Date: Wednesday 2nd April 2008 (week 5)‚ 2.00pm Length: 1200 words maximum excluding Reference List Value: 12 marks Links to unit’s learning outcomes: This assessment is specifically linked to learning outcome 1 and 4. Key Task: An IMC campaign refers to a set of interrelated and coordinated marketing communications activities that centre on a single theme or idea that appear in different media across a specified time period. Identify a current IMC campaign of
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Informative Research Regarding Anti-Hazing through Campaigns In partial fulfillment of the requirements in Philippine Politics and Governance September 2012 Informative Research Regarding Anti-Hazing through Campaigns Abstract The idea of establishing certain campaigns which is against hazing to avoid cruel initiation by fraternities in schools and colleges is now the subject of usual controversy. Proponents emphasize the concept of justice; opponents invoke rights
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Contents Introduction The aim of this report is to launch The Art Wars for Absolut Vodka using an integrated digital marketing campaign with the intention of generating increased consumption in the on-trade sector (restaurants and bars) in Barbados and‚ in turn‚ increasing the sales volume in this sector. Throughout the report three areas will be emphasized: 1. The integration of social media; 2. The message and how it’s conveyed (content marketing); and 3. Marketing automation
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The North African Campaign The North African Campaign lasted from June 10th‚ 1940‚ to May 13th‚ 1943; the main focus involved battling for oil reserves‚ the Suez Canal‚ and their territory. The Axis powers‚ Germany and Italy‚ should have won the Battle of North Africa against the allies‚ Britain and the French‚ with India‚ Zealand‚ and the United States. There are many reasons why they should have won. They should have used their strategic advancements more usefully‚ used their military power effectively
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For my Final Major Project I decided to create a marketing/PR campaign around the launch of a new fashion label consisting of posters‚ magazine adverts and give-aways. I thought that just creating a normal women’s clothing range would be too easy‚ so I decided I would create a brand which creates clothes made entirely of recycled materials. I started off by looking at fashion designers whose clothes were eco-friendly/recyclable: Katharine Hamnett; Stella McCartney; Gary Harvey etc. I found their
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More Than a Glitch Many political campaign ads are full of logical fallacies and metaphors which contribute to a candidate’s downfall or success. In fact‚ they are known for it. It is often rather easy to manipulate people to vote a certain way by using deceptive persuasion or making metaphorical comparisons. When trying to persuade someone else to adopt a position‚ these rhetorical tools contribute to the overall purpose of each campaign. The video campaign‚ “Obamacare: More Than a Glitch‚” is
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4 2 User Interface Specifications 4 2.1 Pre-requisite for Campaign Creation 4 2.2 Marketing Automation: Creating campaigns using CI Studio 4 2.3 Scheduling Campaign Communications 24 2.4 Requesting for Approval of the Campaign 24 3 Glossary 28 1 Introduction 1.1 Purpose Following document is prepared as a part of User interface. This document provides the information to design and execute campaigns using SAS Campaign Studio for Campaign Management Automation project for THE ORGANIZATION 1.2 What
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Education Campaigns Carrie "Shellie" Cobbs Health Care Consumer: Trends and Marketing HCS 490 Lacey Berumen October 06‚ 2013 Education Campaigns Education campaigns are a widely used method of sharing information with consumers. According to the Centers for Disease Control National Prevention Information Network (CDCNPIN) “Health communication can take many forms‚ both written and verbal‚ traditional outlets and new media outlets” ("Communication‚" 2013‚ p. 1). Public health campaigns found huge
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Executive Summary: Marijwhatnow? Was a public sector campaign delivered in 2012 by the Seattle Police Department following the passing of Initiative 502 in Seattle‚ which legalised adult possession and recreational use of marijuana. The Seattle authorities’ goal from this campaign was to inform the public of the changes in the State law regarding marijuana and also to promote safe use of the drug. The campaign was light-hearted and humorous and was made up of several elements including a blog with
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Critical Discourse Analysis of Political Campaign Ads and Speeches. AB English Thesis. College of Arts in Sciences‚ University of Southern Mindanao‚ Kabacan‚ Cotabato. Adviser: RICELI C. MENDOZA‚ PhD The study aimed to analyze the different political campaign ads and speeches of the candidates running for a certain office and employed the Critical Discourse Analysis framework. Specifically‚ it sought to analyze the linguistic features of political campaign ads and speeches‚ determine the issue
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