of data and various possibilities to use this marketing tool‚ it has become great mystery for some businesses how they can use it wisely. Issues can be seen when some marketers cannot make appropriate decisions related to its purpose of marketing campaign or core values of the businesses. Hence‚ This report examines how companies use this one of the most powerful social media‚ Facebook with a case study of an apparel company‚ Lorna Jane. This company has succussed operating their Facebook page
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Share a Coke campaign Share a Coke campaign is a marketing strategy from Coca-Cola company created by Oligivy agency in Australia 2011. Later‚ the campaign spread out more than 70 countries around the world. Coca Cola designed to increase the consumption of Coca-Cola and to raise brand awareness. Coca-Cola’s marketing analysis stated that in Australia teens and young adults were not consuming Coca-Cola products. Moreover‚ half of them had not had a Coke for over a month. Then Coca-Cola create
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The Gallipoli Campaign was a long lasting battle that took place at the beginning of World War 1. The campaign was tough and harsh in both conditions they had to face and on the battlefield. The Australian and New Zealand troops (ANZAC’s) fought valiantly and never gave up which put created their legacy that is still admired today. This legacy was created despite the terrible disaster the Gallipoli Campaign was. The Gallipoli Campaign (also known as the Dardanelles Campaign or The Battle Of Cannake)
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31 REAL BEAUTY: RESPONSIBLE IMAGES? The Dove campaign lambasts traditional women’s traditional women’s toiletries marketing for promoting unreal images of beauty. As if women’s “reality” depended on their body shape or size….” On this long list that I have composed inside of my head I have many unanswered questions. What if I told you that beauty is in the eye of the beholder? Would you really believe me or would you just agree because it “sounds good.” Moments later will I catch you in the
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BUS3003 – Advertising and Promotion Management Group Project Xiaomi Advertising Campaign Executive Summary Campaign Topic Xiaomi Company Background Xiaomi is a mobile internet company dedicated to creating an all aspect user experience. Founded in 2010‚ Xiaomi has fast become one of the leading tech firms in China. The company is currently valuated at over 10 billion USD and has over 3000 employees. The “MI” in Xiaomi logo is short for Mobile Internet. But it also has other meanings‚
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for good governance since corruption‚ lack of accountability and transparency have been often cited as impediments to governance. 1 The RTI Act‚ which started as a small social justice movement in a village in Rajasthan and became a nation-wide campaign for a
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CORNING INCORPORATED: THE GROWTH AND STRATEGY COUNCIL Company Background : Corning Glass Works was founded in 1851 by Amory Houghton‚ in Somerville‚ Massachusetts. The company was known as Corning Glass Works until 1989‚ when it changed its name to Corning Incorporated. Corning Incorporated is an American manufacturer of glass‚ ceramics‚ and related materials‚ primarily for industrial and scientific applications. In 1998 Corning divested itself of its consumer lines of Corning Ware and Corelle
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Универзитет „Св. Кирил и Методиј“ – Скопје Филолошки факултет “Блаже Конески” Семинарска работа по предметот Британска култура и цивилизација на тема: Британија и борбата против тероризмот Ментор: Изработил: Дејан Тасевски индекс Декември 2012 University „St. Cyril and Methodius” - Skopje Faculty of Philology “Blaze Koneski” Essay for the subject British
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) Business uses stats to make predictions‚ increase their profits. 2) We all use stats‚ everytime we make an informed guess about the world around us. E.g. (those clouds are dark‚ it’s probably going to rain today) -Not very sophisticated‚ but that’s where it starts. 3) When you read a poll in the newspaper‚ a confidence interval is often given. It tells you how confident you can be in the poll. 4) Public safety uses stats -to make sure theres a very small chance something
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AFRICA PEACE AND CONFLICT JOURNAL AFRICA PROGRAMME EDUCATION FOR PEACE VOLUME 3 NUMBER 2 DECEMBER 2010 • Integrating Principles and Practices of Customary Law‚ Conflict Transformation‚ and Restorative Justice in Somaliland Barry Hart and Muhyadin Saed • Beyond the Ethno-Religious Theory of the Jos Conflict Simeon H. O. Alozieuwa • Oil‚ Politics‚ and Conflict in the Niger Delta: A Nonkilling Analysis Fidelis Allen and Ufo Okeke-Uzodike • Gaps in the Eastern Congo Peacebuilding Process:
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