1. Pepsi relied on the celebrities on its marketing campaigns throughout its history and the message given by Pepsi was most concentrated on being young “ 1961-1964: Now It’s Pepsi for those Who Think Young”‚ 1992-1993 “Be Young‚ Have Fun Drink Pepsi” to being socially responsible. Pepsi used to have a brand image of being “cool” however Pepsi tried to change this image to being socially responsible and started the campaign Pepsi Refresh which aims to grant aid to the projects which promises to make
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marketing services (the winner of Bernays Award for best public relations campaign). Mr. Epstein has experience with many successful political campaigns‚ including State Senator Ted Deutsch and State Reps. Irv Slosberg‚ Curt Levine and Suzanne Jacobs. He never underestimates the power of excellent PR‚ making his personal motto: “Public Relations is the enemy of anonymity!” The Internet has forever changed the way candidates campaign. Now millions of people can voice their opinions in blogs‚ watch instant
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Pleasantville (1998) Integrated Cultural Framework Through the analysis of Pleasantville since the culture changes by two siblings joining the show‚ it’s better to analyze individual’s own cultures and how this reflects to overall cultural changes within Pleasantville. Ability of Influence David has high ability to influence‚ in which he convinces Mr. Johnson to do tasks that are not a part of his routine‚ later Mr. Johnson starts to be able to accomplish tasks that he did not do on his own
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“why organic?” Our campaign‚ “why organic?”‚ includes a series of print ads that increase awareness to consumers about chemically injected foods. Our campaign is differentiated from other campaigns by the multiple perspectives our ads take while sharing a common theme in design and overall point. Humorous‚ fearful‚ and informative pictures and facts are used to show consumers the connection between non-organic foods and disease‚ cancer‚ and other disorders in consumers. Although organic foods
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THINK! is an ad campaign targeting drink driving in the United Kingdom with hopes of decreasing the number of people driving under the influence of alcohol. Run by the Department of Transport‚ it has been a campaign which has been running since the early 21st century. The campaign focuses on informing the citizens of the U.K. of the strict penalties which result from drink driving‚ done by video adverts and a variety of posters. Statistically this campaign has been confirmed effective‚ reducing the
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2 The analysis and evaluation of rural roads conservation campaign 2 2.1 Aims and objectives of this campaign 3 2.2 The approaches and the ‘position’ to campaign against clutter 5 2.3 The strategy 6 2.4 Identification of target markets and communication 7 2.5 The media 8 2.6 Organisational issues and management of processes and people 10 2.7 Finance and impacts 10 3. Lessons could be learned by future environmental campaigns 11 4. Conclusion 11 Bibliography 13 The analysis and
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Amongst the many new marketing communications campaign introduced in 2009‚ one particularly obtained the audience’s attention worldwide and became an instant success. In July 2009‚ Evian launched the “Live Young” campaign. TV commercials and magazine ads appeared‚ and viral videos were posted on the famous video hosting website YouTube‚ In just a few weeks‚ the “roller babies”‚ who appear roller-skating and figure skating to the sound of upbeat music‚ caught the attention of the public. The name
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Ithaca Common Council Meeting Ithaca Common Council’s Planning and Economic Development Committee voted 4-1 to circulate an incentive zoning for affordable housing ordinance at City Hall Wednesday. The proposed ordinance provides developers with incentives to build affordable living units. The incentives include elimination of minimum parking requirements‚ density bonuses – which allow developers to build one additional floor in height on certain developments – and exemption from site plan review
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Rebranding Campaign May 2005 Abstract After baseline studies indicated that Frontier Airlines was unrecognizable in its own core business area‚ they decided a new image was in order. Frontier released their new ad campaign "A Whole New Animal‚" that built on their solid old brand‚ but conveyed their new goal that they are affordable‚ flexible‚ accommodating‚ and comfortable. Frontier Airlines launched their new rebranding campaign calling itself "a whole different animal." The campaign uses
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arguing to stop and for us to be normal again. Me putting the juice of the flower on her eyes will make her fall in love with the first person/thing she sees and that’s what she gets for not wanting to at least come to an agreement with me. In my speech I would be angrier and say something along the lines of this is what you get for not wanting to get along with me and not caring. 3. Now take a look at the last lines of the scene. Describe Puck’s “merry mix-up” (2.70-75) and its effect on: - Lysander-
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