important? Digital Media – Brand Equity Perspective Brand equity: A set of brand assets and liabilities linked to a brand name and symbol‚ which add to or subtract from the value provided by a product or service David Aaker Brand Equity Awareness Loyalty Quality Advertising Engagement WOM Community Association Transparency Responsive “Cares” Digital Marketing Overview 2014 Earlier Consumer Decision journey The Funnel Marketers have long used the famous funnel metaphor to think about touch
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ch/medias/sys_master/8807415382046/TtSF_e_v2.0_FINAL.pdf ) The official website is build upon a Service Oriented Architecture and mashups to ensure the following products and services to both customers and suppliers: -Online store -Updated e-catalogues of products -E-search -Attractive and informative video presentations -Store locator -The company history -Well-structured FAQ -Facts and figures -Awards All the above mentioned services and information offer a complete view of what Freitag
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E-learning is currently huge buzzwords in education‚ as the tidal wave of the internet and the digital revolution‚ already firmly ensconced in our homes and businesses‚ marches voraciously on into our classrooms and universities. From class blogs and school e-twinning schemes to scholastic ‘apps’ and online courses‚ education is going electronic. Online learning is on the rise. According to a 2013 report by the Babson Survey Research Group‚ over 6.7 million postsecondary students were enrolled in
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P R I C I N G In the market economy the business success of any company or entrepreneur mostly depends on the correctly chosen strategy and tactics of pricing on goods and services. Pricing is a rather difficult process because prices mostly depend on the situation in the market. The range of political‚ economic‚ psychological and social factors has a great influence on the price level. Today your price can be determined by the costs factor‚ and tomorrow its level will depend on the customer’s behavior
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Economics Discussion Series No. 1999 - 13‚ Board of Governors of the Federal Reserve System. Calderon‚ C. and Kubota‚ M. (2009)‚ `Does Financial Openness led to Deeper domestic Financial Markets?’ Paper presented at the 2009 Royal Economic Society Annual Conference‚ University of Surrey‚ United Kingdom. Cerasi‚ Vittoria‚ (1996)‚ “An Empirical Analysis of Banking Concentration‚” Dipartimento di Economia e Aziendale‚ Università degli Studi di Milano‚ Working Paper No. 96.04. Cerasi‚ Vittoria.‚ Barbara Chizzolini
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References: Arjoon‚ S. (2005). Corporate Governance: An Ethical Perspective. Journal of Business Ethics. Vol. 17 (9/10)‚ pp. 1093-1102. Audi‚ R. (2009). Business ethics and ethical business. New York‚ Oxford University Press. Carroll‚ B.‚ K. Buchholtz (2012). ‘Business and Society: Ethics‚ sustainability‚ and stakeholder Management’. Business Ethics and Management. pp. 179-340. Dominguez‚ L. R.‚ Alvarez‚ I. G.‚ and Sanchez‚ I. M. G. (2009). Corporate Governance
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CHAPTER I THE PROBLEM Purpose and Background of the Study Computer is indeed one of great technological inventions that trigger future change. Computers nowadays have infiltrated every aspect of the society. In the Philippines‚ the students use the technology easily by using the computer or any gadgets. The election system is modern. By using a system‚ many people find it easily to vote because they will no longer vote manually. Computerized election system is the best way to use rather than the
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E-TICKETING EXPT NO:1 PROBLEM STATEMENT DATE: AIM: To formulate the Problem Statement for E-Ticketing. PROBLEM STATEMENT: To book tickets we have to create an account in IRCTC.co.in. Then date of journey‚ source and destination point‚ train name‚ train number‚ type of class like a/c‚ sleeper etc. should be specified. And personal details like name‚ age‚ date of birth should be specified. Mention the mode of payment whether it is through online banking or card
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payments‚ check availability of supplies‚ automatic reordering of supplies through shared systems‚ track order progress‚ collaborative demand planning and forecasting. I have mention about few implementations which regards to e procurement and activities. Different types of e-marketing method which coles use to compete with other retain giants such as Woolie ‚ different techniques have been used in my selected organization and how electronic communication to differentiate products and services. Finally
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Chapter 1 Introduction 1.1 E-Commerce or E-Business: Electronic commerce which is commonly known as E-commerce or E-business is a modern concept of doing business. In layman’s language‚ it is the buying and selling of products and services over electronic systems which mainly comprises of internet. In this form of business the payment for goods and services is also done electronically i.e. by using credit cards. This concept has reached its maturity in developed countries like the United States
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