Delta Airlines Board of Directors Presentation October 18‚ 2013 Consultants: General Overview of Delta Airlines Strategy DELTA’S CURRENT STRATEGY COMPANY’S SANDBOX High rivalry makes industry unattractive Profitability increasing‚ but still below cost of capital Consolidation trend has reduced rivals helping profits Trainer refinery acquisition: using vertical integration to address Delta’s largest expense Metrics of improving flight completions‚ on-time arrival rate and
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1978‚ President Carter signed into law the Airline Deregulation Act. The purpose of the law was to effectively get the federal government out of the airline business. By allowing the airlines to compete for their customers’ travel dollars‚ was the thinking‚ that fares would drop and an increased number of routes would spring up. Expected Results The results of airline deregulation speak for themselves. Since the government got out of the airline business‚ not only has there been a drop in
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Strategic Issues in the Airline Industry and the Role of Singapore Intl. Airlines The Economic and Strategic Issues of Airlines in a Regulated World Airline is a highly regulated industry in every country. Domestic air-routes are preserved for the domestic airlines only. This regulatory constraint effects success of an airline a lot. In the scenario‚ technological advancement in the airline industry can not provide desired benefits to the airline company because it can not compete effectively
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One dollar and eighty-seven cents. That was all Brass had on him. He laid a credit card on the bar counter and wished it luck. It only had to bear the price of a couple of rounds‚ but his salary and his expenses were not on speaking terms lately. It was Christmas in Las Vegas. Every year‚ it set him back until April. Which was tax time. Which set him back until Christmas. There was a comforting rhythm to it. ‘They have some good single malts‚’ Catherine said‚ and ordered a beer. That was one of
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Prior to loading and after discharging‚ hold spaces must be inspected and the cargo/ballast systems should be tested. The inspection is primarily directed towards checking the ship’s integrity. The possible causes for the lack of integrity which can cause damage are the following: Damage to shell and deck plating; Damage to hatch coaming and hatch covers; Improperly closed or blanks ventilators; Leaking pipes and manhole covers; and Improperly closed return valves in the bilge line
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Task Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
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Michele Lynn October 12‚ 2008 Marketing – Resnik Case Study: Southwest Airlines Air travel has its ups and down‚ as does basically any type of travel. However‚ Southwest Airlines has always been my favorite airline to fly. As a young single who loved traveling‚ I found their fares and schedules to be the most convenient for my taste. I always appreciated the staff’s sense of humor‚ and it really never bothered me where I sat‚ so I didn’t mind the “A‚ B‚ C” boarding groups as opposed to
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How to Solve a Case Study A case study is a collection of facts and data based on a real or hypothetical business situation. The goal of a case study is to enhance your ability to solve business problems‚ using a logical framework. The issues in a case are generally not unique to a specific person‚ firm‚ or industry‚ and they often deal with more than one retail strategy element. Sometimes‚ the material presented in a case may be in conflict. For example‚ two managers may disagree about a strategy
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Southwest Airlines Introduction: Southwest Airlines is a passenger airline based out of Dallas‚ Texas that provides air transpiration throughout the United States. Southwest is currently the 6th largest U.S. airline based on revenue. It currently has more than 3‚100 flights in 73 cities‚ making it the largest U.S. carrier passenger airline. They provide good options‚ such as early check-in‚ hotel packages‚ car rental‚ and free luggage up to two bags‚ which are one of their techniques to provide
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3110 L1 Case Report: Southwest Airlines What is SWA’s competitive strategy? What does it take to execute the competitive strategy? The SWA has adopted ‘Cost Leadership’ as its competitive advantage. And it has achieved low cost through numerous ways. To commence with‚ the Southwest workforce routinely turn around an aircraft in only 15 minutes and its gates are manned by a single agent and have a ground crew of six or fewer‚ which are much lower than other airlines. In other words‚ the SWA needs
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