Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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CORPORATE GOVERNANCE – AN ANALYSIS OF HOW PUBLISHED REPORTS HAVE IMPROVED ITS SIGNIFICANCE CORPORATE GOVERNANCE – AN ANALYSIS OF HOW PUBLISHED REPORTS HAVE IMPROVED ITS SIGNIFICANCE This report is submitted as a partial compliment for the Risk and Control Strategy module of the BBA degree’s 4th Semester Prepared by THILANKA HEWAGE Table of Contents 1. Introduction 2. What is Corporate Governance? 3. Corporate Governance Today 4. Reports on Corporate Governance
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Evolution of Corporate Governance in India and Abroad Introduction Corporate governance issues have attracted considerable attention‚ debate and research world wide in recent decades. Almost invariably‚ such efforts gain momentum in the wake of some major financial scam or corporate failure‚ as these tend to highlight the need for tighter surveillance over corporate behavior. Corporate governance has wide ramifications and extends beyond good corporate performance and financial propriety though
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htm EJM 40‚7/8 Seven dimensions of corporate identity A categorisation from the practitioners’ perspectives T.C. Melewar Brunel Business School‚ Brunel University‚ London‚ UK‚ and 846 Received August 2003 Revised September 2004 and April 2005 Accepted May 2005 Elif Karaosmanoglu Istanbul Technical University‚ Istanbul‚ Turkey Abstract Purpose – This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes
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Six Components of a Great Corporate Culture by John Coleman | 3:00 PM May 6‚ 2013 The benefits of a strong corporate culture are both intuitive and supported by social science. According to James L. Heskett (http://blogs.hbr.org/cs/2011/12/what_great_companies_know_abou.html) ‚ culture “can account for 20-30% of the differential in corporate performance when compared with ‘culturally unremarkable’ competitors.” And HBR writers have offered advice on navigating different geographic cultures
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CORPORATE GOVERNANCE: Corporate Governance is essentially all about how corporations are directed‚ managed‚ controlled and held accountable to their shareholders. In India‚ the question of Corporate Governance has come up mainly in the wake of economic liberalization and de-regularization of industry and business. The objective of any corporate governance system is to simultaneously improve corporate performance and accountability as a means of attracting financial and human resources on the best
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1 . How can design for logistic concepts be used to control logistics costs and make the supply chain more efficient ? Design for logistics concepts can be used to control logistics costs by applying the concepts to the supply chain process . The DFL focuses on three concepts ‚ which are : packaging and transportation ‚ parallel and concurrent processing ‚ and standardization . In terms of controlling logistics costs ‚ the DFL suggests that packaging and transportation can be improved
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Fordlândia: Corporate Citizenship or Corporate Colonialism Question 1 - Based on the information provided in the case‚ what could the list look like‚ that Archibald Johnston started to compile (at the end of section Adeus Fordlândia – bem-vindo Belterra!)? Can you identify challenges that can be labelled as hypernorms or authentic norms? Ford built up a new community for the people living in the jungle and gave them new opportunities. They got access to free education‚ healthcare‚ jobs and
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Understand the Vietnamese logistics industry In a global economic downturn‚ there are few opportunities for the transport and logistics sector. However Vietnam continues to offer long term growth potential for those companies willing to risk expansion in this immature but fast-developing market. The country has become a focal point for off-shore production for global manufacturers looking for even lower cost locations than in China. The latter market has seen labour and transportation costs
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Cover Page ◦Title Corporate Governance: Relevance and significance in the current Corporate environment. ◦Abstract This article will discuss whether the concept of Corporate Governance appears to make a difference in the way in which companies are managed at board level. It will also briefly mention whether the recent economic turmoil in major and minor companies alike‚ would have been due to a lack of proper corporate governance. It will also explore in brief about the principles
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