Cross-selling stands for being able to offer to the existing bank customers‚ some additional banking products‚ with a view to expand banking business‚ reduce the per customer cost of operations and provide more satisfaction and value to the customer. For instance‚ when a bank is in a position to sell to a deposit customer (say saving bank or term deposit)‚ a loan product such as housing loan‚ credit card‚ personal loan or vice-versa‚ this would result into additional business and lead to low per
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MARKETING & SELLING Compiled by : Prof.(Dr.) Sameer Sharma‚ Amity University‚ NOIDA. S.No.MarketingS.No.Sales 1Marketing starts with the buyer and focusesconstantly on buyer’s needs.1Selling starts with the seller and is preoccupied allthe time with the seller’s needs.2Seeks to convert “customer needs” into‘products’.2Seeks to convert ‘products’ into “Cash”.3Views business as a customer satisfying process.3Views business as a goods producing process.4Marketing effort leads to the products that thecustomers
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the enterprise has created many new opportunities in the new economic situation. Market is developing and changing rapidly. As the competition increases‚ products and services become more indistinguishable‚ and markets become established‚ it is becoming increasingly tougher for companies in retailing industries to distinguish themselves from other stores. Simply offering customers with technical solutions to problems do not be sufficient anymore to be competitive and obtain and retain market share
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Worship in the Catholic Church is almost completely centered on the Communion. People who are faithful to this religion are expected to take communion every Sunday and on certain holidays during the year. Mass is held daily in most churches and is essential element of the service at marriages‚ funerals and other Catholic events. Catholics participate in Mass as a celebration of the Eucharist - A sacrament and the central act of worship in many Christian churches‚ which was instituted at the Last
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Question 1: Select 2-3 companies profiled in the case and discuss the formulation of their respective strategies for commercializing the TDP Technology The three companies we would further discuss are the Soligen‚ Specific Surface Corporation (SSC) and Z Corp. Sloigen: Soligen Technology Inc. was founded by Yehoramo Uziel‚ it was incorporated in Delaware in October 1991‚ and commenced operations in April 1992. Soligen is a metal casting industry which produces fully functional 3-Dimensional
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The Role of Trust in Professional Selling and its Marketing Related Outcomes. Richard Eberle‚ Ian McGurran‚ Miranda Schoenfish This study examines the role trust plays in professional selling. The results show that building a trust based relationship with consumers can help create long lasting‚ mutually beneficial arrangements. Along with that‚ companies understand the importance of trust and educated their employees on how to build that rapport. Introduction Trust is a primary sociological
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Living in New York‚ walking on crowded streets‚ and bumping into people no matter which corner I take‚ I can see the issues that arise when people think of population growth. It’s an issue we don’t usually think about‚ but one that Paul Ehrlich feels strongly about. He believes that it’s only a matter of time that we run out of food‚ and that humans will cease to survive. As seen in the first video‚ Ehrlich elucidates his point by repeating the word “finite” in the video. He refers to our planet
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Professional Selling Plan for Nike+ By: Daniel DeMaiolo‚ Marc Russell‚ James Kopanic‚ Tiffany Sokol‚ Kelsey Rupert‚ and Zachary Mehl Dr. Cynthia E. Anderson MKTG 3740 Selling Plan October 11‚ 2008 Table of Contents 1. Executive Summary………………..2 2. Product Description…….………….6 3. SWOT Analysis……………………8 4. Target Market……………….……11 5. Product Strategy…………………..14 6. Customer Strategy………………..16 7. Relationship
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First of all as a manager‚ in other to achieve high performance and growth in your job you must be able to use the four functions of management which are planning‚ organizing‚ leading and controlling. As well as being able to attain the organizational goals in an effective and efficient manner. Ignoring the problem of Jacob’s behavior in the work place will gradually drive way other good employees that contribute to the company success. Secondly‚ Jacob’s behavior could bring about law-sue that
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Unique Selling Proposition (USP) Here are a few guidelines on how to ensure your business has something unique in both your product and communication messages and then how to market your business to the customers you highlighted yesterday. How to develop your unique selling proposition When there are many companies wanting people to spend money on their business‚ one of the most important areas for you to focus on is something unique that sets your business apart from your competitors. This will
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