CASE STUDY Coca-Cola / This article appeared in Contagous issue Thirty Two. Contagous is an intelligence resource for the global marketing communiy focusing on non-tradiional media and emergng technologes www.contagiousmagazine.com For more information please email the team on sales@contagiousmagazine.com 1st Page.indd 1 06/08/2012 18:04 newscase study / round-up/ casequarterly patagonia / study / coca-cola The Social Network COCA-COLA_EDITED_after proofs.indd 2 06/08/2012
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Since the 1920’s‚ professional football‚ basketball‚ baseball‚ have become much more popular in the United States‚ however they have not yet been able to rival college footballs popularity in terms of attendance and revenue. One indicator of college football still being the most popular sport in the United States is game attendance. Some college football programs regularly have more than 100‚000 fans in attendance. In fact‚ in 2011 a regular season game between The University of Michigan and Notre
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The Pink Door Non Profit Organization that tries to create financial relief for women battling any type of cancer. The organization became a nationally classified non profit in October of 2007. The 990 form is a public document that discloses a company policies and financial stability. Many stake holder look to evaluate this form to develop interest in getting involved financially with a company. It is important that a non profit organization is operating in the most efficient way in order to gain
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The article “Anti-energy Drinks: Relaxation in a Can” explains the recent release of anti-energy drinks. Anti-energy drinks are meant to provide an opposite effect that the current energy drinks such as Red Bull and Monster. These beverages‚ unlike energy drinks‚ are being marketed to help people unwind while offering an alternative to drugs and alcohol. Matt Moody‚ founder of Mary Jane’s Relaxing Soda says "When you are stressed out‚ normally you’d have a drink‚ you can’t walk around smelling like
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PepsiCo - World Leader In Convenient Foods & Beverages Industry • Revenues – About $43 billion and over 198‚000 Employees across the globe • PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay • PepsiCo brands are available in more than 200 countries and territories across the globe • PepsiCo has more than 500 products in it’s portfolio of which 18 brands generate $1 Billion each in retail sales A broad spectrum of beverages worldwide bringing fun and refreshment to
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PROVISIONAL TITLE |Coca Cola Vs Pepsi: how a competitive brand proliferation has determined their dominance in the global soft drink industry? | BACKGROUND | | |It is not a foreign notion that both Coca Cola and Pepsi have been competing with one another in the global soft drinks industry for many years. From
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------------------------------------------------- Planning and Promoting Special Events for Non-Profit Organizations * Why do special events? * 60%-80% of smaller nonprofit organizations self report doing special events for fundraising purposes * If done properly‚ special events can help build your pipeline for major gifts‚ renewed & increased sponsors‚ future planned gifts and loyal volunteers * Fact: $ Amount of charitable donations are staying the same‚ but donors
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For profit vs. not for profit organizations Melinda Colp AIU Online Healthcare Administration HCM630-1203D-01 Professor Michael Schmitt September 16‚ 2012 Non-Profit healthcare organization vs. for-profit healthcare organization “Hospitals can be non-profit‚ for-profit‚ and government-owned and/or operated” (Baker & Baker‚ 2006). There are different terms for each classification in how to report and handle the finances but the basics are the same for any type of business. Business
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with net revenues of more than $65 billion. PepsiCo‚ Inc. is founded by Donald M. Kendall‚ President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay‚ Chairman and Chief Executive Officer of Frito-Lay‚ through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham‚ a New Bern‚ N.C. pharmacist and quickly became a popular drink with some 300 bottlers by the start of World War I. Frito-Lay‚ Inc. was formed by the 1961 merger of the Frito Company‚ founded
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Q) Why‚ historically‚ has the soft drink history been so profitable? The soft drink industry is profitable as these drinks can be easily produced and that to with very less cost‚ so they followed a low cost strategy and by doing so they were able to earn huge profit margins and more quantity means more profit. They were also huge dealers for food chains like KFC‚ MCD etc and several other gas stations. Q) Compare the economics of the concentrate business to that of the bottling business: Why is
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