http://creativecommons.org/licenses/by-nc/3.0/)‚ permitting all non-commercial use‚ distribution‚ and reproduction in any medium‚ provided the original work is properly cited.Global Journal of Management and Business ResearchVolume 12 Issue 12 Version 1.0 Year 2012 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas
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Coca-Cola versus Pepsi-Cola: Competitive Strategies Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years‚ and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton‚ a pharmacist‚ and was initially made as a tonic (Smith‚ 2012). In the beginning‚ Coke had cocaine in it‚ which was to fight depression and also make consumers addicted to the drink. In 1904‚ the Food and Drug Administration eliminated the use of cocaine
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the federal government civilian employment – and spend more than $1.8 trillion annually” (Freeman‚ Shoulders‚ Allision‚ Patton and Smith‚ p.32). The Escambia County‚ located in the northwestern part of the state‚ was established July 21‚ 1821 as a non-charter government when the Provisional Governor Andrew Jackson signed an ordinance making the county one of the first two counties in Florida‚ the other being St. Johns County (Escambia County – CARF‚ 2013‚ p.7). Escambia County’s Comprehensive Annual
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COKE CLASSIC VERSES PEPSI THE CHOICE OF A NEW GENERATION 11/15/99 The American Soft drink has become an internationally recognized icon. As a children we choose our preference Coca-Cola or Pepsi-cola. We go to restaurants and ask for it by name‚ and if for some ungodly reason‚ we are forced to submit to one or the other we do it with reluctance and hesitation. Coke-cola and Pepsi-cola have integrated and weave itself‚ into our daily lives‚ through fast food‚ celebrities‚ and controversy
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second companies in the soft drink industry. Coca-Cola with effective advertising‚ and Pepsi with effective young generation market target‚ have developed their marketing strategies and began to modify their pricing‚ bottling and brand strategies. Both companies entered international markets‚ however Coca-Cola were more effective and lead the markets in most countries. In the 21st centuries‚ with increasing demand in healthier products both companies expanded their brand portfolios and diversified
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Outline and evaluate the reasons for the growing popularity of alternative medicine Alternative medicine is a term that is used to describe medical practices that are different from accepted forms and is used instead of orthodox medicine (Hunt and Lightly‚ 1999). This term was given to these types of medical practices by the bio-medical model which reflects their power. However‚ recently it has been become ‘Complementary’ which shows the increasing acceptance of this type of medicine; this now
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Executive Summary The soft drink industry in India has two major players‚ Pepsi and Coke. Besides these there are some local players at different market‚ operating with different market share. But they are not a big threat to the market share of either Pepsi or Coke. However as of now the two big names in cola industry are only two top U.S. players Pepsi and Coke and the fight for acquiring the market is always going between these two players and the Cola industry has along seen a COLD WAR
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Executive Summary Coca-Cola‚ the product that has given the world its best-known taste was born in Atlanta‚ Georgia‚ on May 8‚ 1886. Coca-Cola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators‚ distributors‚ fountain retailers and fountain wholesalers. Coca-Cola was first introduced by John Syth Pemberton‚ a
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Questions for Discussion: What markets should Pepsi target for Aquafina? What recommendations would you make foradvertising objectives‚ message strategy‚ andmessage execution for Aquafina? What advertising media recommendationswould you make for Aquafina‚ and how wouldyou evaluate the effectiveness of those mediaand your advertising? What sales promotion and public relationsrecommendations would you make forAquafina? What recommendations would you make forpromoting Aquafina Sparkling
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Established by Dr Mthembu‚ Indoni is a non-profit organisation (NPO) that is aimed at preserving the beauty and richness of the different cultures found in South Africa by teaching the youth about them. The organisation wants to use the different cultures to help develop‚ and guide young people; to show them how to use these cultures as a source of income and expose them to a number of opportunities that come with the knowledge of these cultures. For a while non-profit organisations‚ did not feel they
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