In the summer of 1996 Frederico Minoli was appointed as the CEO of Ducati in order to lead the company into a new era of profitability and to establish Ducati as a brand to contend in the sports motorcycle segment. Minoli was faced with a company which‚ despite having a team of top engineers‚ had gained a reputation for average quality as a result of inefficient production and poor management. It was Minoli whom later described Ducati’s top management as operating in “a structured chaos”‚ as he believed
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manufacturing industry so attractive? Ducati has found major success in the motorcycle industry with its stylish and performance driven vehicles. Although several competitors have decided to leave the industry‚ Ducati believes the industry to be attractive for several reasons. The fact that a Ducati product is a niche product works towards the company’s favor. As any niche product‚ the consumer’s are very particular about purchasing the Ducati brand and the Ducati brand only. This creates a set of consumers
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Ducati Corse: The Making of a Grand Prix Motorcyle Ducati Corse‚ a subsidiary of Ducati Motor Holding S.p.A‚ was responsible for managing the activities of the Ducati racing teams. Historically‚ Ducati had been the dominant force in the Superbike Circuit winning 13 titles since 1990. Until recently‚ Ducati was only part of the World Superbike series. But a recent rule by FIM (in 2001) permitting the use of 4-stroke engine in bikes as against 2-stroke engines‚ which was a mandate earlier (for MotoGP)
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Business analysis of Ducati Motor Holding S.p.A. February 13‚ 2011 This analysis will focus on three famous motorcycle brands - Ducati‚ Honda and Yamaha which have been operating in the motorcycle business for decades. Competition in the industry is high and in order to succeed manufacturers have to manufacture premium quality motorcycles for the same target group. At first sight it might seem that the three brands are identical but a more detailed analysis indicates that there are significant
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------------------------------------------------- Subject: Ducati This memo will serve to identify the resources‚ capabilities and activities that are central to the competitive advantage of Ducati. Also included is an attempt to summarize the strategy essence of the firm as well as to suggest a thesis statement for Ducati. Ducati’s best resources center on their brand name (dating back to 1926)‚ their signature Desmodromic valve distribution system‚ and their collection of top-notch engineers
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Ducati is looking to continue to drive growth by taking market share from current competitor Harley Davison. The firm plans to attack the market niche of Harley Davison with the Ducati interpretation of its cruiser. This is a misguided way to drive sustainable growth in the long term. Harley Davison is a major American motorcycle manufacturer‚ and dominated the U.S. heavy weight motorcycle market. In 2000m Harley produced 204‚500 motorcycles a 15.5% increases over 1999. Relative to other major
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Introduction Ducati nearly faced on bankruptcy 1996 though it has good reputation on the famous mechanical system and its unique extreme performance. In the fierce competition with the domination by Japanese companies with high technology‚ it is difficult to survive or even recover from bankruptcy. Fortunately‚ the explosive growth and profitability occurred from 1997 led by the CEO‚ Federico Minoli. This document is the case study of Ducati recovering to a position owing a certain amount of market
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Executive Summary This study is to provide analysis of Ducati’s options to sustain its growth and continue to grow its margins. We have identified a number of key opportunities that would allow Ducati to meet both these goals. First through the use of SWOT analysis we identified where the company was vulnerable and where it had an opportunity to grow. The main items threatening Ducati’s sustainability is its economy of scale compared to its competitors‚ and small age gap of its riders.
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DUCATI EMBA 2014 – 2016 Group Booetes Sweta Gupta Sven Henkes Paul Jäkel Thomas Lautenbach Ignacio Santiago Georgia Tirologou Page # 1 EMBA 2014 – 2016 BUS Group Booetes Ducati Case Introduction (How did Ducati become the second most profitable motorcycle maker in the world despite its small scale?) In the summer of 1996 Frederico Minoli was appointed as the CEO of Ducati in order to lead the company into a new era of profitability and to establish Ducati as a brand to contend with in the sports
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Harvard Business Case: Ducati Introduction After the introduction of Federico Minoli‚ Ducati has transformed from a company on the verge of bankruptcy into one of the most profitable motorcycle manufacturers in the world. But this is not enough for Minoli‚ who currently considers entering the Harley Davidson niche: introducing a Ducati cruiser. However‚ according to the analysis below – prepared using some basic strategic questions - this would not be a very wise
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