The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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Global Polypropylene Market 2014-2018 Polypropylene is the single most widely used polymer resin in the world. It is one of the most versatile plastics made from polyolefin. Polypropylene accounted for more than 20 percent of the total polymer demand‚ worldwide. It is produced by the polymerization of propylene. There are three main grades of polypropylene produced: homopolymer‚ co-polymer‚ and impact co-polymer. Polypropylene possesses intrinsic properties of high stiffness‚ good tensile strength
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Mental Models and Dominant Logic Weekend consumer offers in Automobile Company: Due to slowdown in market‚ marketing and sales managers started to think of ways to increase car bookings from customers. One of the ideas was to give weekend discounts‚ so that the weekend targets are achieved. It was implemented immediately in the forthcoming week. They spent a good amount of money in advertising and promotions. As a result‚ they received 1000 bookings during weekend‚ which usually is around 400
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“A Comparative Study Of International Stock Market Of Developed & Developing Countries.” ABSTRACT An understanding of the difference in stock price exposures across markets helps to determine equilibrium premium and asset allocation of international portfolio. This paper is based on cross sectional study of various developed and developing countries for the year 2006‚2007 and 2008. Eight developed countries viz.USA‚ UK‚ Australia‚ France‚ Germany
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[pic] [pic] [pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6:
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Vol.6‚ No.1 February 2010‚ Pp. 574‐590 Factors Affecting Consumption Behavior Of Metrosexual Toward Male Grooming Products Fan Shean Cheng*‚ Cheng Soon Ooi** and Ding Hooi Ting*** This study investigates the effect of self image‚ social expectation and celebrity endorsement on the consumption of metrosexuals toward male grooming products in Malaysia. It also attempts to determine the moderating impacts of perceptions on the relationship between the variables and consumption
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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How Brands Build Trust Through Social Media Marketing Social media marketing is a process where a company tries to draw traffic to their website through other social networks. This is not a new concept; nevertheless brands are continuously finding it hard to gain power through the social sphere. Many believe search engines such as Google‚ is where customers look for their information. However‚ Google+‚ Facebook‚ Twitter‚ LinkedIn‚ Instagram and Pinterest have become the new search engines in recent
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and highly competitive industry‚ and emerge at the top. The cut-throat competition in the telecommunication sector of India posed a great threat to the development of Reliance Infocomm. Many other cellular service providers who tried to enter the market have failed miserably. So‚ what helped Reliance Infocomm in emerging at the top? How did it manage to compete in the industry though it entered late in the race? This paper tries to offer the answers to the above questions. It discusses the innovative
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Swedish furniture chain‚ insists that all its stores carry the basic product line with little room for adaptation to local tastes. If research of the U.S. market showed that Americans preferred larger beds than their Swedish counterparts‚ which of the following strategies would be advisable to Ikea? a. standardization. b. new product development. c. adaptation. d. withdraw from market. e. lower prices to encourage attitude change. Answer: (c)
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