NIKE – INTRODUCTION : Nike‚ Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world ’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $16 billion USD in 2007. As of 2008‚ it employed over 30‚000 people world-wide. Nike and Precision Castparts are the only Fortune 500 companies headquartered
Premium Nike, Inc.
Theory Social Identity Theory Social Identity Personal Identity People maintain a social identity by defining themselves in terms of the groups to which they belong and have emotional attachment Characteristics that make one unique and distinct from people in any particular group Perceiving others through Social Identity
Premium Self-fulfilling prophecy Causality Attribution theory
Homework Assignment #4 Read the case study Can Detroit Make the Cars Customers Want? and answer the following questions: 1. Why is AutoNation having a problem with its inventory? Why is this also a problem for auto manufacturers such as GM‚ Ford‚ and Chrysler? How is this problem impacting the business performance of AutoNation and of the auto manufacturers? Ans: AutoNation is having a problem with inventory because of the culture of ordering a customized vehicle for
Premium Automobile Vehicle Vehicles
and advertising. Nike is located at Bearverton‚ Oregon. The company was founded in 1978by Bill Bowerman and Philip Knight‚ named Nike and become the number one sports manufactures in the world design by Nolan Breitbarth in the 1970’s.This company sells sports products worldwide. Nike sells a huge range of products‚ including shoes and apparel for sports activities like volleyball‚ cycling‚ golf‚ athletics‚ American football‚ tennis‚ combat sports‚ basketball and football. Nike is a company that
Premium Marketing Monopoly Nike, Inc.
Globalisation a11d Nike GLOBALISATION Globalisation is the growing relations of international markets and it involves the economic activity in the production of goods and services among countries. It involves aspects such as growth and productivity‚ employment and skills wages and unequal distribution in wages both internationally as within a country. Hence‚ the belief that globalisation leads to growth is present all over both the works of Friedman and Norberg‚ but can be illustrated by a quote
Premium Globalization Economy of the United States Industrial Revolution
include National Day (1st October)‚ Chinese New Year (January/February)‚ New Year’s Day (January) and Labour Day (1st May). MARKETING CHANNELS Promotional activities in shopping malls and department stores are the most popular promotional and sales activities‚ followed by discount/price reduction‚ TV commercials‚ discount coupons‚ promotional stands‚ exhibitions‚ buy-one- (or more) gets-one-free. PURCHASING POWER On average‚ respondents owned 4.2 pairs of shoes‚ 1.2 pieces of wallets‚ 1
Premium Athletic shoe Nike, Inc. Marketing
designs. Segmentation -Gender Between both genders‚ Topshop tailors its collection for females due to them generally accessorizing themselves more than males as they tend to ‘mix-match’ clothes they possess with accessories and vice versa. This makes females more prone to buying clothes in a larger quantity compared to males‚ resulting in Topshop’s decision to cater to the feminine gender as it would result in a larger profit margin compared to just catering for males. Hence‚ a ‘sister’ brand
Premium Celebrity Blog Clothing
What is the WACC and why is it important to estimate a firm’s cost of capital? Do you agree with Joanna Cohen’s WACC calculation? Why or why not? WACC is the weighted average cost of capital. It can be calculated as: WACC = (Weight of funding source 1) x (Cost of funding source 1) + … + (Weight of funding source n) x (Cost of funding source n) Usually this will be simply: WACC = (Percentage of debt) x (Cost of debt) + (Percentage of equity) x (Cost of equity) It is important to estimate
Premium Weighted average cost of capital Dividend yield Time value of money
Marketing Excellence / Nike Question 1: What are the pros‚ cons and risks associated with Nike’s core marketing strategy ? We can evaluate Nike’s core marketing strategy as related them to the relevant marketing theories. First of them is distribution theory. Nike distributes its products on different level basis. The high quality products are given to a certain distributers while the low price to be sold at highly discounted price at the retail stores such as Wal-Mart. Nike has also become the leader
Premium Marketing
Good Deeds Can Make a Wonderful Difference Everyone has heard of good deeds and Karma‚ but does doing good deeds for others actually make a difference? I believe so‚ because doing good deeds not only feels good to one’s self‚ but also makes a positive impact on whom the good deed was affecting. Also‚ if others see good deeds taking place‚ it may inspire many to do a good deed for someone else. As much as doing good deeds for others may help them‚ it also might give the person doing the good deed
Premium English-language films Feeling 2000 albums