Four Ps Four Cs Definition Product Consumer wants and needs A company will only sell what the consumer specifically wants to buy. So‚ marketers should study consumer wants and needs in order to attract them one by one with something he/she wants to purchase.[7][9] Price Cost Price is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service‚ a cost of conscience by consuming that or even a cost of
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Right To Privacy Under Article 21 and the Related Conflicts A very fascinating development in the Indian Constitutional jurisprudence is the extended dimension given to Article 21 by the Supreme Court in post-Maneka era. The Supreme Court has asserted that Art. 21 is the heart of the Fundamental Rights. Article 21 has proved to be multi-dimensional. The extension in the dimensions of Art.21 has been made possible by giving a extended meaning to the word ‘life’ and ‘liberty’ in Article 21. These
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2001 Internet E-business and Strategies‚ McGraw-Hill Irwin‚2001 • Alt and Zimmerman‚ E-business‚ Hill Irwin;2000 • Applegate‚ E-business models‚ Hill Irwin;2001 • Arnould‚ E.J Consumers‚ 1st edition‚ McGraw Hill‚ 2002 • Burnes B. Electronic commerce ‚ Prentice-Hall;2002 • Cateora‚ P.R and Graham‚ J.C‚ International Marketing‚ 11th edition‚ McGrawHill ‚ 2003 • Collard. D. R ‚ Achieving Total Quality‚ Short Run Press Limited ‚ 1993 • Chen S.‚ Strategic Management of e-business; Chichester:
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and Employment. Non-economic activities are undertaken not for earning money but for personal satisfaction. Examples: A housewife looking after her family‚ A person visiting a temple are the examples of non-economic activities. 1.Introduction to Commerce Difference between Economic and Non- Economic Activities. Basis Purpose Reward Economic Activity Profit Non-Economic Activity To satisfy personal‚ social‚ religious and patriotic beliefs. Not expected to create any financial reward Emotional and
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have to privacy and about the laws that go with privacy. Privacy is the thought that information that is confidential that is disclosed in a private place will not be available to third parties when the information would cause embarrassment or emotional distress to a person. The right of privacy is limited to people who are in a place that a person would reasonably expect to be private such as home‚ hotel room and even a telephone booth. People think they should be protected by privacy when the
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Privacy in the Workplace In today ’s society‚ employers and employees are often subject to privacy laws. However‚ whether or not privacy is protected by law or contract‚ respecting privacy in the workplace makes good business sense. We will discuss the issues that are raised in today ’s workplace concerning privacy issues and some of the repercussions. . What privacy issues are addressed in today ’s workplace? Because employers need basic information about their employees and employees have access
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TermPaperWarehouse.com - Free Term Papers‚ Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Microwave Ovens in India In: Business and Management Microwave Ovens in India Case Microwave Ovens Marketing strategy planning means finding attractive opportunities and developing profitable marketing strategies. A marketing strategy specifies a target market and a related marketing mix. It’s a picture of what
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E-COMMERCE LESSON 2: BENEFITS AND LIMITATIONS OF E-COMMERCE Topic: • Introduction Everything has its pros and cons‚ same is with E Commerce‚ lets have a look. • Categories of E commerce Benefits and Limitations • Benefits and limitations of E Commerce The Benefits of EC Few innovations in human history encompass as many potential benefits as EC does. The global nature of the technology‚ low cost‚ opportunity to reach hundreds of millions of people (projected within 10
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Smartphones: A study Between India and the United Kingdom MSc International Business Research Methods BBS-7-RME By Cletus Henry Student ID : 3100320 Marker : Godwin Tetteh Faculty of Business London South Bank University Table of Contents 1 | Provisional Title of the Thesis and aim | 3 | 1.1 | Abstract | 3 | 2 | Introduction | 4 | 3 | Literature Review | 8 | 3.1 | Technology Acceptance model | 8 | 3.2 | Task-Technology Fit Theory | 8 |
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Assignment 2: The Value of Digital Privacy in and Information Technology Age LEG 500 - Law‚ Ethics‚ and Corporate Governance 1. List and describe at least three (3) technologies that allow an individual to research citizens ’ private data. A technology that allows an individual to research private data is the Global Positioning System (GPS). This “is a navigation and precise-positioning tool” (Glasscoe‚ 1998) developed in the early seventy’s by the Department of Defense. Although GPS was
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