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    Acct-504 Final Project

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    Financial Analysis of Hershey and Tootsie Roll Keller University ACCT-504 Instructor: Financial Analysis of Hershey and Tootsie Roll Introduction Tootsie Roll and Hershey are two similar companies with a similar product offering‚ but they operate on entirely different scales. In an effort to determine the better investment of the two companies we will utilize multiple financial analysis ratios to gauge the health of the respective companies in terms of liquidity (the ability

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    CHAPTER.1 INTRODUCTION Consumer behavior is the favorableness and un-favorableness of customer about the product. It expresses the relationship between customer expectation towards the product and product’s specification to resolve customer needs. Customers will always prefer for the low priced quality goods so company has to satisfy these needs of the customer to retain existing customers and to gain some new customers. 1.1 DEFINITION FOR CONSUMER BEHAVIOUR * The process by which

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    the past few decades. More specifically‚ product placement in the movie industry has been one of the most successful ways to advertise products. Oftentimes‚ products are associated with a film‚ or vice versa. Such is the case with Reese’s Pieces candies and Stephen Spielberg’s film‚ “E.T”. While it is a very expensive way of companies to advertise their brands‚ it is one that pays off immensely if executed properly. Although it seems as if product placement in film and television is a relatively

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    system to appeal to the diverse groups it employs. To redesign Hershey’s performance management system‚ a special appeal needs to be made where the system is picked apart looking for areas that will offer immediate improvement and opportunities. Hershey should emphasize the importance of working together‚ encouraging employees to share new ideas amongst the tenured and newer employees. One way this can be done is through employee empowerment which “means giving employees responsibility and authority

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    Hershey's Sweet Mission

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    Redesign of Hershey’s Performance Management System Hershey Company employs diverse groups of employees to include baby boomers and millennial workers. Hershey has redesigned their performance management system to appeal to both generations focusing on knowledge workers‚ employee empowerment and teamwork. Hershey Company benefits from both its baby boomers and millennial workers because they represent its knowledge workers. According to Noe‚ Hollenbeck‚ Gerhart‚ & Wright (2011)‚ “ Knowledge

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    Company Profile

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    Company Profile Last Updated: May. 19‚ 2014 The Hershey Company (NYSE: HSY)‚ headquartered in Hershey‚ Pa.‚ is a global confectionery leader known for bringing goodness to the world through its chocolate‚ sweets‚ mints and other great-tasting snacks. Hershey has approximately 13‚000 employees around the world who work every day to deliver delicious‚ quality products. The company‚ which has more than 80 brands around the world that drive over $7.1 billion in annual revenues‚ includes such iconic brand

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    Gender Roles

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    Gender stereotypes or roles are about the gender attributes‚ differences‚ and roles of individuals and/or groups. Stereotypes can be positive or negative‚ but they rarely communicate accurate information about others. Traditionally‚ the female stereotypic role is to marry and have children. She is also to put her family ’s welfare before her own; be loving‚ compassionate‚ caring‚ nurturing‚ and sympathetic; and find time to be sexy and feel beautiful. The male stereotypic role is to be the financial

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    Comparative Analysis of The Hershey Company & Tootsie Roll Industries Tootsie Roll Industries Ratios The Hershey Company Ratios Interpretation and comparison between the two companies ratios Receivable Turnover Ratio 14.6 times 9.8 times Tootsie Roll has a higher Receivable Turnover Ratio which means that they have more cash on hand and are collecting on debts. Average Collection Period 25 37.24 Tootsie Roll is turning Accounts Recievable into cash 12 days faster than Hershey. Assets Turnover Ratio

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    Finance

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    Financial Statement Analysis The Hershey Company The Hershey Company was founded in 1893 by Milton Hershey‚ a determined pioneer from rural Pennsylvania that developed a method for the commercial production of chocolate. Today‚ the Hershey Company is the largest manufacturer and distributor of chocolate and non-chocolate confectionary snack goods in North America with products as common as Reese’s‚ Kit Kat’s‚ Twizlers‚ and Jolly Ranchers and many more popular snack goods available nationwide

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    References: Hershey Co/The (HSY: New York): Earnings Estimates (2014). Retrieved on January 7‚ 2014‚ from http://investigating.businessweek.com/research/stocks/earnings.asp%Fticker%3DHSY HERSHEY’S (2013). Retrieved on December 27‚ 2013‚ from www.thehersheycompany

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