1. Who are their target customers? "Target customers are those who are most likely to buy from you". A) City’super City’super is a high-end supermarket chain in Hong Kong. Younger than its rivals in the business‚ and with a new concept of making "grocery shopping" into an exciting and enjoyable experience‚ City’super’s primary target customers are the middle class or the upper middle class with a household income of HK$40‚000 upwards per month. They are probably business executives or
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Recommendations: The recommendations that we are conducting to address these central marketing issues as well as attracting consumers to use Kinect Boutique in Australian market is a advertising-pod as a promotional campaign cooperated with retailer Westfield. In addition‚ advertisements in print magazines (e.g Vogue‚ GQ) are applied for the Kinect Boutique marketing strategy. Advertising pod The campaign’s name is called ‘It’s a Kinect Boutique’. This campaign is a display pod devised Kinect
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cost of capital (WACC) in relation with the firm value. Also‚ there are some aspects discussed in the paper regarding when a firm should accept a project and when to reject. Systematic risk will be also discussed in the paper concerning their target market and how risky is that. Finally‚ the approach that BlackBerry took into consideration to overcome their risk. Discussion: All companies’ assets are financed by either equity or debt. The equity is the amount of fund that contributed by the shareholders
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Identification and evaluation of viable target market (where to compete) and positioning strategies (how to compete) for this product. Birds Eye’s target market is consumers that want a quick‚ convenient‚ and ‘proper’ meal. The market has been driven by several factors including consumer demand for convenience foods‚ a rise in freezer and microwave oven ownership‚ the decline of families sitting down to eat together and a rise in one and two-person households. They use to target mainly at families but because
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Nivea company’s target market are adults of both genders but by increasing the variety of their products they have increased the amount of situations where people of the general public would want to have one of their products. They have items used for bath‚ body‚ lip‚ face‚ hygiene and protection from the sun which contain areas that both men and women may have concerns or issues. Although Nivea do not have a particular target audience they do have branches of their company which do target people of specific
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case Summary Levi Strauss & Co.’s Women’s wear Division markets several lines of products but their recent introduction of the Women’s 501® jeans have been particularly successful. The marketing strategy for the new product launch was based on studies identifying two consumers Clusters as primary targets. The first consumer group consisted of women whose median age was 25‚ who had sophisticated tastes and were appreciative of the latest styles‚ the second group consisted of Women whose median
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economic growth * interest rates * exchange rates * inflation rate Social Factors Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include: * health consciousness * population growth rate * age distribution * career attitudes * emphasis on safety Technological Factors Technological factors can lower barriers to entry‚ reduce minimum
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many competitors‚ but when it comes to fashion Topshop is amongst the top performing‚ they cater mainly to the younger consumer‚ and Woolworths cater to the older consumer. The internal elements of both companies are fairly similar but their target market is very different. With the worldwide recession‚ most businesses have felt the pinch‚ it is vital for companies to identify opportunities and also threats‚ and
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Islamie Bayu Pahala Radityo Bhagas Arga Saputra Dwi Hermiyati Ferry Cahyadiputra Irreza Contents Ontela PicDeck Case 1 What is Ontela ? 2 Why Ontela PicDeck doing research 3 How How are Market Segment Best Defined? 4 A Five Step Process : Choosing Attractive Market Five What is Ontela ? ● Ontela is a start-up company founded in 2006 in Seattle • In 2008‚ Ontela is making their first offering : Ontela PicDeck ● PicDeck is an application/software‚ that transfer
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announce the modification of the product package like the change of the price by using the McDonald’s coupon and the special offer available during the festival season. c) To catch new customers entering the market for the first time during the festival promotion time. d) The changing needs of the target audience. As people grow in their lives‚ they have more requirements and purchasing needs. McDonald’s is aware of these changes and aims their messages accordingly. e) The competitive nature of the
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