Cannibalization Assignment Your choice of line extension (Allround +) which of the line extensions do you believe will have the least degree of cannibalization and why? We chose the 12-hour multi-symptom capsule because it will have the least amount of cannibalization because our product right now only works for 4 hours. We will reach a new market of customers and it won’t hurt our market with our Allround product. The capsules are also different because they are easier to carry around so that
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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disease in this case. What are CPs objectives? CP would like to establish Precision as the best brush in the super premium product tier. As with most firms‚ CP aims to increase market share through the launch of a new product while minimizing the cannibalization of the existing Colgate Plus product. What segment should CP target and why? (Exhibits 1 and 2) Positioning Precision as a mainstream toothbrush will allow CP to effectively target consumers who fall into the “engaged brushers” customer segment
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I. Introduction Victoria Chemicals is one of the leading producers of Polypropelene‚ a polymer that is used in many products ranging from carpet fibers‚ automobile automobile components‚ packaging film and more. When Victoria Chemicals started up in 1967 they built two plants‚ one in Merseyside‚ England and one in Rotterdam‚ Holland. Both plants were identical to each other and produced an equal amount of goods. Morris Greystock‚ the controller of the Merseyside plant had notice a decline in
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Problem The Product Manager‚ Phoebe Masters‚ at Ms.-Tique Corporation must decide if and how the company will introduce an aerosol can package for its Soft and Silky Shaving Gel‚ including a determination of product size (5.5 or 10 oz.) and location (personal care or toiletries). Furthermore‚ the manager needs to decide if a test market is necessary to evaluate the new packaging. Strategic Issues Product Soft and Silky Shaving Gel (SSSG)‚ a women’s shaving product that contains moisturizers
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Coca-Cola light and Coca-Cola zero which was successful. How to avoid or reduce the brand cannibalization? What kind of strategy to develop? I hope that this article‚ even if it’s a very old one‚ can answer these questions. 2. The summary The article starts be giving a definition of the cannibalization effect: we consider 2 different products (A and B) belonging to the same company – cannibalization means that (all other things equal)‚ decreasing the price of product A will bring the sales
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Mountain Man Brewing Company | To: | Chris Prangel | From: | 001706975 | CC: | David Nasser | Date: | 3/4/2013 | Re: | Bringing the Brand to Light | Comments: | For the first time in the company’s history‚ Mountain Man Brewing Company is experiencing declining sales in response to changes in beer drinkers’ preferences. Mr. Prangel’s response to this problem is introducing a “light beer” form of the popular Lager. In the past six years‚ the “light beer” industry as increased at an annual
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cartridges (albeit with a lower profit margin)‚ they risk cannibalization of the Pro/Avail product lines of up to 60%. Paramount could‚ in theory‚ also reduce the cost per unit by taking advantage of economies of scale. This option would also require more capital for marketing – about $42 million. Another option is to release Clean Edge as a super-premium product. This is the least exploited market by Paramount and only has a 35% estimated cannibalization rate from Pro/Avail customers. While there would
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great long-term potential. The down-side of entering this new product into mainstream would be the fact that the pro is already been marketed mainstream‚ and the clean edge would risk decreasing the brand power‚ and this would in turn lead to cannibalization. Positioning the product as a mainstream product‚ 60% of new sales would come from existing product lines. Also‚ with mainstream marketing comes a need to increase marketing in order to reach the mass amount of consumers. Pertaining to
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Optical Distortions (ODI) is a start up with limited resources and a product that can change the egg production business. Its product‚ contact lenses for chickens‚ would reduce the vision of the hen and achieve two desirable results in the behavior of the chicken. These behaviors include reduction in cannibalism and reduction in amount of food required for chicken. And as a further result‚ the reduction in cannibalism rate removed the need to debeak the birds‚ which adds further economic value to
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