Should Great Burger acquire Heavenly Donuts as part of its growth strategy? Our client is Great Burger (GB) a fast food chain that competes head–to-head with McDonald’s‚ Wendy’s‚ Burger King‚ KFC‚ etc. Description of Great Burger GB is the fourth largest fast food chain worldwide‚ measured by the number of stores in operation. As most of its competitors do‚ GB offers food and "combos" for the three largest meal occasions: breakfast‚ lunch‚ and dinner. Even though GB owns some of its stores
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Situation Audit Since 1954‚ McDonald’s has seemed to be invincible. They have demonstrated consistent quality throughout thousands of restaurants. McDonald’s has enforced operational standards effectively that controlled service‚ cleanliness‚ and other operating processes. They have consistently hired friendly employees that contributed to customer satisfaction. And they successfully focused upon a specific target market for over forty-two years‚ the family. McDonald’s has maintained an unremitting
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Syllabus Integrated Marketing Communications (IMC4) 2012-2013 Lecturers: drs. Mark Li Fo Sjoe M.LiFoSjoe@hhs.nl Requirements: 1. Class participation: Minimal 80%. 2. Test Case/Project with 4 graded assignments 3. Class case/Group Presentation (Pass/Fail) 4. Final exam Test period 4 Assumed level of foreknowledge: MKT-1 (Kotler‚ Principles of Marketing) or any other Introduction to Marketing course Literature: Integrated Advertising‚ Promotion‚ and Marketing Communications Clow & Baack‚ 5th global
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Executive Summary Vistakon is a well-established market leader in the disposable contact lens industry. It is a subsidiary of Johnson and Johnson and has grown from a specialty manufacturer in 1987 with $20 million annual sales to a market leader in the contact lens industry in 1993 with over $250 million sales. It offers a variety of disposable contact lenses ranging from a disposable time of two weeks‚ one week and now with 1-Day Acuvue‚ one day. The idea of 1-Day Acuvue came about because there
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Target Corporation | Patrick Caine March 18‚ 2013 | BUS428A Seminar in Financial Management | ------------------------------------------------- RECOMMENDATION After careful review and analysis of the five projects I would rank the projects in the following order of attractiveness: 1) The Barn 2) Whalen Court 3) Gopher Place 4) Stadium Remodel 5) Goldie’s Square. I came to this conclusion by taking into account the projects NPV and IRR given the size of the investment‚ opportunity
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introduction of the new product to the lower end of the market? Do you see any risk of cannibalization of this line extension for the existing product line? Why or why not? Discuss. We don’t think that the new line of chocolates introduced by the company‚ Godiva Gems‚ could be damaged‚ because‚ how we can read in the text‚ Godiva is not abandoning the high-end market‚ we think that the new line isn’t cannibalization case we can understand that this position is the best way to be a good known brand
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Case Analysis of Clean Edge Razor Product Characteristics In 2007‚ Paramount developed a technological breakthrough in non-disposable razor segment called Clean Edge. It had a vibrating‚ ultra-thin five blade design and worked on AAA battery. A heavier handle allowed for better balance‚ grip and control while shaving and ultra-thin razor blade design reduces irritation. Clinical trials indicate that Clean Edge achieved a 25% increase in hair removal versus other leading non disposable razor
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Giant Consumer Products‚ INC: The sales promotion Resource a... - Transcript 1. Giant Consumer Products‚ INC: The sales promotion Resource allocation decision Group 5: 2. Primary Question for GCP How should Giant Consumer Products (GCP) structure a sales promotion so that it is a “win” for all parties involved? 3. Secondary Questions Who is Giant Consumer Products? What are GCP’s objectives? What environmental forces are at work? What’s going on in the Frozen Food production industry? What
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detergent will reduce the revenues received on its existing laundry detergent products. Specifically‚ the company estimates that if it develops WOW the company will lose $500‚000 in after-tax cash flows during each of the next 10 years because of the cannibalization of its existing products. Ellison’s WACC is 10 percent. What is the net present value (NPV) of undertaking WOW after considering
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Problem identified Baldwin Bicycle Company (Baldwin or the Company)‚ a small "mid-market" bicycle manufacturer‚ had a "private label" opportunity with Hi- Valu Stores‚ Inc. ( Hi- Valu)‚ which operated discount department chain stores in the Northwest. Baldwin had to make a decision whether to accept the Hi-Valu’s Challenger deal or not. To make an informed decision‚ the company should exam a blending of financial‚ marketing‚ and strategic implications of the Challenger deal. Financial analysis
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