address environmental and economic concerns by reclaiming equipment that would otherwise be put in landfills and by providing customers with reasonable priced equipment. The proposal to expand reverse supply chain could potentially lead to market cannibalization. To avoid this‚ the company should first consider expanding the reverse supply chain outside its primary business’ target and geographic regions. The second proposal talks about purchase or lease of facilities to expand the business. The partners
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MGT-520 Team: McDream Eunkyu Yang‚ Seung Jae Kwak‚ Kijin Ryan Lee‚ Ah Reum Kwon‚ Go Eun Lyu The Brita Products Company 1. To what do you attribute Brita’s success? The success of Brita in the United States was due to the innovative product model as well as the great marketing support from a well-established manufacturer and marketer‚ The Clorox Company. Although the company struggled the first few years with low sales volume‚ however‚ they believed that a Brita consumer would have a
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Precision. Though the product ’s introduction promised highly profitable returns‚ it also presented Colgate with a number of challenges including a significant financial investment‚ fierce competition‚ manufacturing limitations‚ and potential cannibalization. After assessing the company ’s positioning in the market with the consumers perception of the colgate brand and the nature of its competitors SWOT and market share‚ CP is faced with the decision of how to position‚ brand‚ and communicate the
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size as the traditional television audience. Answer: TRUE Diff: Easy AACSB: Application of knowledge 9) Online readership of newspapers is declining by more than 10% a year. Answer: FALSE Diff: Moderate AACSB: Application of knowledge 10) Cannibalization is a major challenge facing book publishers. Answer: TRUE Diff: Easy AACSB: Application of knowledge 11) By 2015‚ online video is expected to surpass music as the largest form of online revenue in terms of revenue. Answer: TRUE Diff: Moderate
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chocolate bars over salmonella fears • The organization is dependant on a main competitive advantage‚ the retail of coffee. This could make them slow to diversify into other sectors should the need arise. • The company has no apprehensions of cannibalization of its chocolate brands. Opportunities • Cadbury company is very good at taking advantage of opportunities. • The company has the opportunity to expand its global operations. New markets with new products which are limited in particular
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reputation of Godiva is well established and it can’t be shacked by the launch of its low-end product. Also‚ as the consumer behavior changed because of the instable economy so did Godiva had to change with it. There might be a small risk of cannibalization of this line extension for the existing product line‚ but if this occurs it can be used as a strategy to capture a larger market of a different market segment. 3. Godiva holds global brand characteristics like the fact that it is perceived
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I. Executive Summary Chris Wright‚ associate advertising manager of Packaged Soaps and Detergents (PS&D) division at Procter and Gamble (P&G) needs to evaluate how to increase the volume of its light duty liquid (LDLs). 3 alternatives for volume growth are considered for analysis based on the market segment (price/ performance/ mildness): (1) introduction of a new brand‚ (2) product improvement of an existing brand and/or (3) increased marketing expenditures on existing brands. Ultimately he must
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7) When Apple introduced its popular iPod Nano model‚ it dropped its Mini iPod at the same time. The Mini was‚ at the time‚ the most popular MP3 player in the marketplace. This is an example of __________. A. brand extension B. preemptive cannibalization C. a brand shake-out D. product maturity 8) A ___________ is when a parent brand is used on a new product
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In year 1994‚ KODAK had important strategic decisions to make in order to ensure that a bright future is waiting for KODAK. At that time‚ although Kodak was dominating the consumer photographic film market‚ it had been facing a 6% decline in market share over a five year period. The reasons for KODAK’s market share loss could be examined in two major parts; supply effect and demand effect. SUPPLY EFFECT DEMAND EFFECT -Attractive
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important historical point by launching iTunes. This marked the beginning of Apple’s new strategy of making the Mac the hub for the digital lifestyle. Apple then opened its own stores‚ in spite of protests by independent Apple retailers voicing cannibalization concerns. Then Apple introduced the iPod‚ central to the digital lifestylestrategy. Apple continued their innovative streak with advancements in flat-panel LCDs for desktops in 2002 and improved notebooks in 2003. In 2003‚ Apple released the iLife
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