Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share. Laercio Cardoso must decide: (1) whether Unilever should divert money from its premium brands to target the lower-margin segment of low-income consumers; (2) whether Unilever can reposition or extend one of its existing brands to avoid launching a new brand; and (3) what price‚ product‚ promotion‚ and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing
Premium Marketing Coffee Coca-Cola
centerbottom10500090000centercenter0105000centercenter0105000centertop10500090000 Culinarian Cookware: Pondering Price Promotion -- Case Study Executive SummaryCulinarian shapes its brand image by using excellent quality items and superior aesthetics. In 2006‚ Audrey Roux‚ the CEO of Culinarian Cookware company‚ presented programs which focus on four strategic priorities to increase earnings. Culinarian is a manufacturing cookware company‚ which designs‚ manufactures‚ distributes‚ and marks
Premium Marketing Sales promotion
PROCESS IMPROVEMENT OF JET ENGINE REPAIR WORK SHOP Thusitha Rodrigo 2013/PgD.MM/38 Faculty of Graduate Studies University of Colombo Date: 21st May 2014 Table of Contents List of symbols‚ acronyms‚ and abbreviations AERMS Aeronautical Engineering Resource Management Service AFHQ Air Force Head Quarters AMU Aircraft Maintenance Unit ASD Aircraft Support Division ATAF All Tools Accounted For AWP Awaiting Parts BCM Beyond Capability of Maintenance CDI
Premium Lean manufacturing Process management Toyota Production System
financial performance to support future new product promotion. Our product portfolio includes 3 brands called ALLROUND‚ ALLROUND+ and ALLRIGHT and each brand focuses on different market segment with clear differentiation in order to minimize the cannibalization effect. ALLROUND is a core product targeting both cold and cough illness and also a market leader throughout all 8 periods. It successfully acted as a Cash Cow to sustain the growth of the company. In Period 4 we had a product line extension
Premium Brand Brand management Product management
base 2. Diversified business interests in social‚ online‚e-commerce space and gaming business with various membership packages Weakness : 1.Risk of having business operations concentrated in a single country 2. Too many products resulting in cannibalization between social and online product portfolio of Tencent Opportunities :1. Strong technology and industry expertise to expand
Premium Strategic management Social network service Instant messaging
S.W.O.T. Analysis Strengths • Home Depot is the world’s largest home retailer. The fourth largest retailer in the U.S. and the fifth largest retailer in the world. • Home Depot ranks #37 on Forbe’s “ World’s Most Valuable Brands” list. • Offering the largest selection of home products‚ Home Depot can cater to three distinct target audiences‚ do-it-yourselfers‚ do-it-for-me consumers and professional customers. • The company has alliances with many exclusive brands giving them a competitive advantage
Premium Marketing Retailing Strategic management
MKT/571 Week 2 Quiz Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment? Marketing-mix strategy Segment attractiveness Segment acid test Needs-based segmentation Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? Product membership Industry membership Market membership
Premium Marketing White American
sales for the first time in the company’s history and needs to do something about it. For the introduction of this new light beer to succeed: • Mountain Man Light beer would have to not interfere with Mountain Man Lager sales and avoid the cannibalization of the original product. • MMBC would have to strategically reposition themselves in a way where their brand keeps and maintains their strong image to it’s already older‚ blue collar‚ loyal customers while at the same time appealing to the younger
Premium Brand Beer Branding
Unilever in Brazil- Marketing plan for low-income consumers in the Northeast of Brazil This report analyses Unilever Brazil and provides a full marketing plan for the expansion of Unilever into the northeast of Brazil. First‚ a situational analysis is performed‚ followed by a strategic analysis and final a market and 4Ps analysis of the strategic recommendation. 1. Situational Analysis Unilever Brazil In the section an analysis of the market facing Unilever is preformed that includes an assessment
Premium Marketing Brand Laundry detergent
could not use celebrity of Emily Procter across all channels‚ tradeoff for pop star Jay Chow for opportunistic locations) 3. Competitive drivers (global competitors‚ first mover advantage or counter threats from competitor innovation‚ ex: Mexico cannibalization of existing products to secure position) 4. Government drivers (regulation‚ censorship‚ inability to mention competitors by name) •When deciding which countries to enter first‚ a company should consider the potential for organizational learning
Premium Brand Marketing Brand equity