To: Donald Janus From: XXX Date: XXX Subject: Advising a price promotion plan for Culinarian cookware [pic] Culinarian is a strong brand that is ready for a successful 2007. We have reviewed the marketing mix of push vs. pull tactics‚ compared them to the industry‚ and examined past performance in this area. Most importantly‚ we have examined 2004’s price promotion and drawn conclusions that have allowed us to make recommendations for this coming year. Outlined below are our
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Problem Definition The problem in this case is Kodak’s steadily eroding market share and shareholder value in the film rolls market. This is especially undesirable given the fact that the market has been growing at a tepid 2% annual rate and the steadily increasing threat from competition. Kodak needs to come up with a strategy for corrective action so as to arrest this decline‚ regain market share and increase share holder value. Kodak’s strategy is to reposition itself by targeting a new segment
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brand? 3 Should MMBC introduce a light beer? 4 Is MM Light financially feasible for MMBC? 5 Break-Even Point (BEP) Analysis 6 MM Lager Cannibalization 6 MM Light Marketing Strategies 7 Exhibit 1 – SWOT Analysis 9 Exhibit 2 – Financial Data and Assumptions 10 Exhibit 3 – Break-Even Point (BEP) Analysis Calculations 11 Exhibit 4 – MM Lager Cannibalization Calculations 12 Exhibit 5 – MM Light Marketing Strategy 15 What is the current situation? Mountain Man Brewing Company (MMBC) is a family
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SUMMARY: Paramount is planning to launch a new nondisposable razor ‘Clean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount
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Clean Edge Razor MKTG600‚ Section 233 10/18/2012 Brief case study analysis of Paramount’s newly designed Clean Edge razor Table of Contents INTRODUCTION 2 PROBLEM STATEMENTS 2 RECOMMENDATIONS & CONCLUSIONS 3 RATIONALE & ANALYSIS 4 APPENDIX & ATTACHMENTS 6 Exhibit A: Select Non-disposable Razor Brand Prices 6 Exhibit B: Non-Disposable Razor Unit & Dollar Market Share by Brand: 2007-2010E 6 Exhibit C: Financial Forecasts: Alternative Positioning Scenarios
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Performance Analysis. Frito-Lay has well-known brands such as Lay’s®‚ Ruffles® potato chips‚ Fritos® corn chips‚ Doritos®‚ Tostitos®‚ Santitas® tortilla chips‚ Chee•tos® cheese-favored snacks‚ and Rold Gold® pretzels (see Exhibit 1). Eight of those snacks are in top ten best selling in the U.S. Frito-Lay’s business spans every aspect of snack-food production. It has 39 plants‚ 1600 distribution facilities and 10‚000-person route sales teams serving over 400‚000 retail customers each week national
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CASE ANALYSIS OF CLEAN EDGE RAZOR Submitted by BrandMasters Fatima Dilruba (B13085) Bhavya Singla (B13080) S Jayaram (B13110) Case Analysis of Clean Edge Razor Problem Statement Paramount Health and Beauty Company developed the Clean Edge Razor‚ a technologically advanced non disposable razor. The company now has to study and segment the market environment and find a suitable target to successfully position and launch their product. Situational Analysis General Market Profile
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and baby boomer generations. (Abelli‚ 2007) Second‚ MMBC would have to minimize the light beer’s cannibalization of its lager. MMBC’s sales staff would have to convince off-premise retailers to grant MMBC “incremental shelf space” instead of substituting cases of light product for the lager product. MMBC would also have to be certain that the light’s sales would compensate for any potential cannibalization of lager’s sales. Third‚ Chris would need to convince the senior management team that light’s
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channel conflicts and cannibalization issues that Lonely Planet faces as it is currently operating. Suggest solutions that might reduce the revenue losses or operational frictions that result from these issues. I feel that Lonely Planet is one big channel conflict. When they first started the company it wasn’t really an issue. The fact that they have grown so much and integrated themselves into many different markets makes it harder to reduce the channel conflict or cannibalization. There is a certain
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modifying the Merseyside plant would certainly increase production but there are several other factors to be considered in this project. 1) 45 shutdown and the loss of sales 2) Request to include EPC plant modification with the proposal. 3) Cannibalization of Rotterdam plant due to increased efficiency and possible lower production costs. Although there may be many solutions to this problem‚ we are proposing a possible solution that could alleviate most of the problems‚ but we would need a new
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