Starbucks Coffee GOING GLOBAL FAST Group One Members Presentation Contents 1. 2. 3. 4. 5. 6. Company Profile Company Performance SWOT & Industry PEST Analysis Profile of USA‚ Japan‚ and China Operations Conclusion Q&A Company Profile Starbucks Corporation engages in the purchase‚ roasting‚ and sale of whole bean coffees worldwide. It offers brewed coffees‚ Italian-style espresso beverages‚ cold blended beverages‚ various food items‚ and a selection of premium teas‚ as well as beveragerelated
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The goal of Unilever Brazil is to target the low income consumers‚ in order to gain market share among this segment they should develop an extension of Minerva brand with a small packaging and a cheaper formulation that maintains a good quality. The low income consumers are the most discerning consumers‚ and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price‚ effectiveness and fragrance‚ and wash manually
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Writing a Brief for the Advertising Agency THE TWIX EXAMPLE Company and agency Media centre company brief brand ad strategy approval creative brief agency Creative execution approval media brief media planning approval production media buying 1 The company brief A good advertising brief will: • explain why you need an advertising activity; • define as closely as possible the objectives of your advertising activity; • place your advertising into the overall framework
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Brand Portfolio Strategy and Firm Performance Brand Portfolio Company should run their brand as a portfolio. It helps marketing department to vary their focus on different brands according to the strength of the brands. Portfolio approach is not essential when there are small numbers of brands in a portfolio. Increasing the number of brands in a portfolio imposes complexity on product development‚ sourcing‚ manufacturing‚ distribution‚ sales channel model and marketing promotions. Company can try
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28M units in 2007. Assuming all other factors remain constant in the shaver market‚ Ultima Shaver revenue would increase BiC’s revenue share 1.6 percentage points from 2006 to 2007 (see Table 1). This estimate also includes the estimated 35% cannibalization of the Comfort 3 shavers. Despite the cannibalized Comfort3 revenue‚ year-over-year revenue growth for the BiC shaver segment remains healthy at 30% (see Product Mix mainstream positioning). Table 1 Mainstream 2006E 2007E Change BiC 5.7%
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MARKETING 101 The marketing approach Analyze Decide Act Feedback loop The market Define‚ size‚ structure Actual and potential market‚ evolution (launch‚ growth‚ maturity‚ decline)‚ factors (legal‚ cultural‚ tech‚ eco & demographic) The actors • The consumer and the customer Need: which type: physical (physical‚ security) vs psychological (belonging‚ esteem‚ accomplishment) Information gathering: implication
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Case Study Pizza Hut‚ Inc Delivery Segment Analysis [pic] Presented to Professor Abhi Biswas By Group 4 Amit Huria Atif Sohel Chi-Lun Tseng Chao Liang Ching-Feng Chen Ilhan Ertan Kuo-yen Fu Nitin Vohra Nittala Kumar Sanjay Kukreti Yualdo Yudoprawiro MKT6301 Strategy Management Summer 2008 1. Introduction - 3 - 2. Nature of Demand - 3 - 3. Extent of Demand - 4 - 4. Nature of Competition - 5 - 5. Environmental Climate - 7 - 6. Stage of Product Life Cycle - 8 -
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“DUREXOTIC” STRATEGIC MARKETING A PROJECT BY: ANAS HAMSHARI LECTURER: CLIVE WOOLLARD DATE: 02/28/2013 TABLE OF CONTENTS TOPIC PAGE # ------------------------------------------------- EXECUTIVE SUMMARY 3 ------------------------------------------------- ABOUT THE COMPANY 4 ------------------------------------------------- STRATEGIC FOCUS & PLAN ------------------------------------------------- MISSION 5 -------------------------------------------------
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3) A decrease in the sales of a current project because of the launching of a new project is A) cannibalization. B) a sunk cost. C) an overhead expense. D) irrelevant to the investment decision. Answer: A Explanation: A) B) C) D) Diff: 1 Topic: 7.1 Forecasting Earnings Skill: Definition 4) Money that has been or will be paid regardless of the decision whether or not to proceed with the project is A) cannibalization. B) considered as part of the initial investment in the project. C) an opportunity cost
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University of La Verne College of Business & Public Management Business Finance 500D Online Winter 2013 Assignment #3 This work is due on Sunday February 24 @ Midnight in the Assignment #3 folder of Blackboard. Please post your work file‚ with your name in the file title‚ to the Assignment #3 folder in Blackboard. Question #1: (Twenty Points) Stocks (a). Why is stock ownership considered equity and bond ownership considered debt? In finance you can think of equity as ownership in
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