"Cannibalization" Essays and Research Papers

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    Target Case

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    Target Corporation Capital Expenditure Target’s Capital Expenditure Committee‚ consisting of five top level executives responsible for reviewing all large capital project requests‚ is currently considering 5 projects to add value to the corporation. Their overall goal is to add 100 stores a year‚ while maintaining a positive brand image and watching budget constraints. If the CEC rejects a proposal there are large financial and emotional sunk costs‚ due to the long development process. Each

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    Marketing - Aqualisa Case

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    ------------------------------------------------- Case 2 : Aqualisa Quartz : Simply a better shower 1. Executive summary Aqualisa launched an innovative shower in 2001‚ called the Quartz shower but the success wasn’t immediate. At present‚ the most important goal for Aqualisa company is to increase its new showers in terms of units and profit. But the main impediment is the lack of awareness about this brand from consumers and the reluctance from plumbers about adopting this shower. In

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    Starbucks risk factors

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    2- Major risks in Starbucks at domestic region and its potential solution: Starbucks faces 3 major risks and challenges which leads to the declining profit rate. According to Starbucks researches there is a mismatch of their policies with customers’ expectations. They thought that they can increase their profit by increasing their stores day by day but they fail to provide customers satisfaction. Their prices are still high than of the competitors and they failed to satisfy the newer generation

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    to recommend realizing the project we should either be certain that our profit will be higher than our opportunity cost ($25‚000)‚ or have no better alternative to invest the company’s capital. Of course the above are valid only if there is no cannibalization effect to our sales from the other’s producer’s activities. In this case if we accept his proposal and we assume this agreement lasts 4 years and the rent is being paid at the end of each period we have a NPV of 79‚246 ‚ which is greater than

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    zimmer

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    ZIMMER : THE GENDER - SPECIFIC KNEE PROBLEM STATEMENT: In this case study‚ viola Hoo‚ summer intern student is expected to submit a report identifying the specific changes that 3M would have to make to its supply chain organization and the accompanying changes in five different areas. Viola needs to assess the feasibility of the ability of 3M to transition from a distribution network that relied on VARs ( value-added resellers ) to a ship-direct model. 3M HEALTH CARE Executive Summary

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    Unilever Brazil

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    Unilever Brazil: Case Write-Up on Marketing Strategies for Low-Income Consumers Questions 1.Should Unilever target the NE segment? Is the segment attractive and can Unilever compete? What are the pro’s and con’s? According to the Unilever Brazil case‚ Unilever already had an 81% share of the Brazil detergent market which far exceeds than its strong competitor Procter& Gamble’s 15% share. However‚ it is facing a real threat that P&G Brazil may draw on worldwide R&D and marketing

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    Tesco Hrpp

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    Human resource planning is the development of strategies for matching the size and skills of the workforce to organizational needs. It assists organizations to recruit‚ retain‚ and optimize the deployment of the personnel needed to meet business objectives and to respond to changes in the external environment. The process involves carrying out a skills analysis of the existing workforce‚ devising manpower forecasting‚ and taking action to ensure that supply meets demand. This may include the development

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    A Case in Diamond Chemicals

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    Diamond Chemicals PLC (A): The Merseyside Project Late one afternoon in January 2001‚ Frank Greystock told Lucy Morris‚ “No one seems satisfied with the analysis so far‚ but the suggested changes could kill the project. If solid projects like this can’t swim past the corporate piranhas‚ the company will never modernize.” Morris was plant manager of Diamond Chemicals’ Merseyside Works in Liverpool‚ England. Her controller‚ Frank Greystock‚ was discussing a capital project that she wanted to propose

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    Issues: Upon completion of the in depth analysis of Costco and the industry in which it operates‚ two major issues were identified. These issues relate to the long term sustainable growth of Costco and needs to be addressed by management. One issue that that was evident throughout the analysis was the stagnating profitability. One aspect that is causing this issue is the above-average employee compensation (relative to industry standards) offered by Costco. Being accumulated into the selling

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    Savola Case

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    A09-05-0018 Eskandar Tooma Aliaa I. Bassiouny Valuation of an Increased Capacity Project Using Real Option Analysis: The Case of Savola Sime Egypt “Our profits almost doubled last financial year; however‚ I don’t think we can expect the same increase this year‚” said Karim Reda‚ production manager for Savola Sime Egypt‚ in September 1997. “We simply don’t have the capacity to produce more.” He was speaking to Mohamed Sallam‚ CFO of Savola. Over the past month‚ Sallam’s office had witnessed extensive

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