Used for Resource Allocation across Strategic Business Units and/or across Products: How does the existing portfolio of SBU’s (or products) fit together? Should elements be added or dropped? Where should investment be made? Portfolio Analysis: BCG The original model Based on cash flow Premise: in the long run cash generation
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cause trouble. The Boston Consulting Group ( BCG ) report was initiated by the British government to study the decline in British motorcycle companies around the world‚ especially in the USA where sales had dropped from 49 0n 1959 to 9 0n 1973. The two key factors the report identified was the market share loss and profitability declines an the scale economy disadvantages in technology‚ distribution‚ and manufacturing. The BCG report showed that success of the Japanese manufacturers
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Table of contents Introduction 1 1. MODELS & ANALYSIS 2 1. Models choices 2 2. Use of models 2 1. Porter’s five forces 2 2. BCG Matrix 3 3. Ansoff matrix 4 4. SWOT analysis 5 Bibliography 7 Table of figures Figure 1 : Porter’s five forces 2 Figure 2 : BCG Matrix 3 Figure 3 : Ansoff Matrix 4 Figure 4 : SWOT Analysis 5 * Introduction Nowadays‚ in a growing world trade‚ more and more companies are developing themselves at
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3.1 Product strategies with the regard to BCG-Model and the Ansoff-Matrix This section of the report deals with the product strategy and aims to assess the application of the BCG-Model and the Ansoff-Matrix to the Red Bull Company in the provided case study. In the first part of the section we will briefly touch upon the product strategy to highlight its critical importance as it is a key marketing decision area‚ being one of the elements of the marketing mix. Another significant matter that will
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who gave us golden opportunity to do this wonderful project on the topic “BCG Matrix of AMUL”. While studying this project I gained lot of knowledge and information. Secondly I would also like to thank my Parents and Friends who helped me a lot in finishing this project within the limited time. I have made this project not only for marks but to also increase my 5 ACKNOWLEDGEMENT Contents What is BCG Matrix? The BCG growth- share matrix STARS CASH COWS DOGS QUESTION MARKS History
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The BOSTON CONSULTING GROUP (BCG) and his team in 1970‚ evaluated SBUs with respect to two dimensions‚ namely - Business growth rate‚ i.e.‚ how rapidly is the entire industry increasing‚ and - Market share‚ showing whether a business unit has larger or smaller share than its competitors. The combinations of Growth and Share provide four categories of SBUs for a Corporate portfolio. The BCG Matrix The BCG Growth-Share Matrix‚ 1970 Analysis of the BCG Matrix The combinations of
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product portfolio in which we rank our product or we can say that where our products are stands in the market. We’ve three Matrices under this tab. 1. BCG Matrix (Boston Contingency Group) 2. GE Matrix (General Electric) 3. Product/Market Growth Matrix BCG Matrix It is what how we maintain or analyze our product. Here’s the matrix. BCG Matrix Explanation If the industry is growing and your share is low‚ you’requestion mark (?). What are you doing? You need toimprove. Like Snakes industry
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FIRST FEW VACCINES Vaccination is a simple‚ safe and effective way of protecting babies and children against diseases. The risks from having these diseases are far greater than the risk of any minor side effects from vaccination. When your child is given a vaccine‚ their body responds by making antibodies‚ the same as if they had caught the disease but without getting sick. Then their body produces antibodies to destroy the vaccine and these stay in your child’s body and protect them against the
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What is a Marketing Map? Marketing Map is the process followed by marketers to generate value for the customers. Value can be defined as the ratio of perceived costs to perceived benefits. Perceived benefits are the advantages of the product perceived by the customer as compared to its competitors. Tangible benefits are physical benefits say a light weight comfortable shoe. An example of intangible benefit is the promise of quality that a product brings. Perceived costs are the economic
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Strategic choice is a decision making process. Strategic choice could be defined as the decision to select from among the grand strategies considered‚ the strategy which will best meet the enterprise’s objectives. The decision involves focusing on a few alternatives‚ considering the selection factors‚ evaluating the alternatives against three criteria‚ and making the actual choice. The four steps in the process of strategic choice are; • Focusing on alternative • Considering the selected factors
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