Business Strategy We have positioned this year as the one in which Canon returns to a path of growth‚ achieving sales and profit growth. To realize this objective‚ it is essential that we reinforce our high value added products. Today‚ I will start by discussing our business strategies‚ first for strengthening existing businesses‚ then for new businesses‚ and finally for future technologies. Strengthening Existing Businesses: Copying Machines and LBPs As for copying machines‚ with imageRUNNER
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Value-Adding Activities for Canon Part 1 (Person C) As we can see from the complete value chain above‚ the primary value adding activities consist of inbound logistics‚ operations‚ outbound logistics‚ marketing and sales and service. For the purposes of this analysis‚ the value chain for Canon’s digital cameras will be isolated from other company divisions for analysis. Inbound Logistics Most of Canon’s manufacturing subsidiaries related to the production of their cameras are located in Japan or
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East of Dhantoli Park‚ Abhyankar Road‚ Dhantoli‚ Nagpur. Maharashtra State. Tele-Fax No: - 0712-2448528 (Hunting Lines) Alok Pagay ( Mobile - 9922903994 ) Shankar Bourashi (Mobile -9922915830) Arvind kalchuri (Mobile:-9371042331) Monthly Price list Price List for Month of December 2010 MODEL PIXMA IP 1300 PIXMA IP 2770 PIXMA IP 3680 PIXMA IP 4760 PIXMA IP 4870 IX4000 IX5000 IX 7000 IP 100 IX 100 with battery Pro 9000 Mark II Pro 9500 Mark II Laser LBP 2900B Laser LBP 3108 Laser LBP 3300
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BUSINESS STRATEGIC DEVELOPMENT CANON DIVERSIFICATION STRATEGY [pic] By: NURSYAH FAHMANSYAH RIZKI (0832200304) Magister Manajemen Sistem Informasi Universitas Bina Nusantara 2009 DIVERSIFICATION Definition Diversification is a form of growth marketing strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit or at the corporate level. At the business unit
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with the goal of building a corporate group that continues contributing to society through technological innovation‚ aiming to be a corporation worthy of admiration and respect worldwide. In the five-year first phase of the plan‚ which began in 1996‚ Canon inculcated in the Group the concepts of profit orientation and total optimization‚ introducing production reforms by means of the cell production system‚ and cash flow-based consolidated business performance evaluation. In the second phase of the plan
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Brief History of Canon Cameras | | | | | | 1933. Goro Yoshida and his brother-in-law‚ Sabura Uchida‚ founded the Precision Optical Instruments Laboratory. The goal: to make cameras to compete with the most advanced German models of the day. 1934. Japan’s first domestically-made 35mm focal-plane shutter camera‚ the "Kwanon’ -- named after the Buddhist Goddess of Mercy. 1935. "Canon" trademark registered. 1935. Hansa Canon cameras offered for sale at half the price of a Leica.
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Canon: Modifying a Successful Strategy Canon is a Japan-based manufacturer‚ with worldwide sales exceeding US$45 billion‚ and profits of almost US$3 billion. Canon’s well-known product lines include business machines‚ medical equipment‚ semiconductors‚ cameras‚ video equipment‚ and broadcast equipment. Business products account for 75 per cent of Canon’s total annual sales‚ cameras represent 18 per cent of sales‚ and optical equipment and other products comprise 7 per cent of sales. In most
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Summary The purpose of this report is to develop an understanding of how the digital camera industry operates in today’s society as well as several factors‚ which influence consumer behaviour in the buying process. This report uses Canon Inc as an illustration along with the discussion of each topic. Firstly‚ this report will discuss the background and size of the digital camera industry. The digital camera industry is getting bigger with the technological advancements in society today. Marketers
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Vietnam market to date‚ Canon has applied the appropriate marketing strategies to enhance brand and market share in the market. In this report‚ the strategic marketing mix will be analyzed. New product development Product SELPHY photo printers and Laser printers has attracted the attention of customers. To continue that success‚ Canon has improved and developed new products are ES3 of SELPHY line‚ the LBP3250 and LBP5050 of laser printer line. With the development of products‚ Canon is targeting the youth
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growing revenues will allow for appropriate profits‚ while paying into the area of corporate responsibility. While the entry-level camera contributes to higher revenue‚ the multi feature camera leads to a higher profit margin. Therefore‚ BroadScope continues to prioritize development and marketing for the multi feature camera‚ while not jeopardizing the entry-level cameras outlook. Quality improvements will continue gradually‚ as the increase in revenues allows. The thinking here is that a shift from
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