Marketing Case Study Reoport - Canon The report analyses the success factors of Canon’s business during their globalization in 1960s and 1970s‚ then next discusses the recommendation for Xerox to combat Canon. The report consists of the following sections. Background of the Company history / products Canon Strategy Strengths of Canon Weaknesses of Canon Introduction to Xerox Xerox Strategy Recommendations for Xerox Background of the Company Canon started its business as a camera
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Understand how the marketing plan supports strategic objectives 1.1 Explain how the strategy of the organisation impacts on the marketing plan 1.2 Identify the component parts of a marketing plan 1.3 Identify issues of risk within a marketing plan 2. Understand the construction of a marketing plan 2.1 Identify the levels of importance of each component of the plan 2.2 Identify mitigation strategies for high risk components of the plan 2.3 Produce a marketing plan 3. Understand how to
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Vietnam market to date‚ Canon has applied the appropriate marketing strategies to enhance brand and market share in the market. In this report‚ the strategic marketing mix will be analyzed. New product development Product SELPHY photo printers and Laser printers has attracted the attention of customers. To continue that success‚ Canon has improved and developed new products are ES3 of SELPHY line‚ the LBP3250 and LBP5050 of laser printer line. With the development of products‚ Canon is targeting the youth
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Business Strategy We have positioned this year as the one in which Canon returns to a path of growth‚ achieving sales and profit growth. To realize this objective‚ it is essential that we reinforce our high value added products. Today‚ I will start by discussing our business strategies‚ first for strengthening existing businesses‚ then for new businesses‚ and finally for future technologies. Strengthening Existing Businesses: Copying Machines and LBPs As for copying machines‚ with imageRUNNER
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BUSINESS STRATEGIC DEVELOPMENT CANON DIVERSIFICATION STRATEGY [pic] By: NURSYAH FAHMANSYAH RIZKI (0832200304) Magister Manajemen Sistem Informasi Universitas Bina Nusantara 2009 DIVERSIFICATION Definition Diversification is a form of growth marketing strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit or at the corporate level. At the business unit
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The Marketing Mix A profitable and successful business on relies fine-tuning of and constantly adjusting the marketing mix using the marketing management process. In today’s hypercompetitive marketplace‚ when a firm has the right marketing mix chances for success are very good; if the marketing mix is only marginally successful a firm’s future is in doubt. This paper will briefly describe the marketing management process. Next the elements of the marketing mix are described. Along with each element
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KIIT School of Law PROJECT REPORT ON SUBJECT: SERVICE MARKETING Guided by Prof. S S Mohanty Submitted by P Sri T Krishna BBA LLB Sec. B‚ 1182072‚ 2nd SEM Introduction: About Canon Incorporation Canon Incorporation is a Japanese multinational company that specializes in manufacturing imaging and optical products worldwide. The company manufactures many products like cameras‚ lenses‚ camcorders‚ photo printers‚ office network multifunction
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Canon cuts profit forecast on first annual drop in high-end camera sales 24 October 2013 Link: http://news.yahoo.com/canon-cuts-profit-outlook-camera-slump-drags-062539163--finance.html TOKYO (Reuters) - Japan ’s Canon Corp cut its operating profit outlook for the second quarter in a row‚ below analysts ’ estimates‚ warning that sales of its signature high-end cameras will fall this year for the first time since their launch in 2003. The world ’s largest camera maker said it now sees global
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with the goal of building a corporate group that continues contributing to society through technological innovation‚ aiming to be a corporation worthy of admiration and respect worldwide. In the five-year first phase of the plan‚ which began in 1996‚ Canon inculcated in the Group the concepts of profit orientation and total optimization‚ introducing production reforms by means of the cell production system‚ and cash flow-based consolidated business performance evaluation. In the second phase of the plan
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Canon: Modifying a Successful Strategy Canon is a Japan-based manufacturer‚ with worldwide sales exceeding US$45 billion‚ and profits of almost US$3 billion. Canon’s well-known product lines include business machines‚ medical equipment‚ semiconductors‚ cameras‚ video equipment‚ and broadcast equipment. Business products account for 75 per cent of Canon’s total annual sales‚ cameras represent 18 per cent of sales‚ and optical equipment and other products comprise 7 per cent of sales. In most
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