Canon MARKETING PLAN April 15th 2012 Table of Contents Statement of Confidentiality & Non-Disclosure 3 EXECUTIVE SUMMARY 4 1. SITUATION ANALYSIS 5 1.1 Industry Analysis 5 1.2 Sales Analysis 6 1.3 Competitive Analysis 8 1.4 Customer Analysis 11 1.5 SWOT Analysis 11 2. OBJECTIVES 12 2.1 Corporate Objectives 12 2.2 Marketing Objectives 12 3.1 Market Segmentation Strategy 13 3.2 Targeting Strategy
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The Xerox Corporation The Xerox Corporation was incorporated ion April 18‚ 1906. The corporation is highly multinational oriented and is divided into four major segments; Document processing‚ insurance‚ third-party financing‚ and finally investment banking services. Xerox corporation operates in the Western hemisphere‚ while its subsidiaries‚ Rank Xerox Ltd.‚ operates in Europe‚ and Fuji Xerox which is responsible for the corporation’s operations in Pacific nations. Before the 1970’s Xerox pretty
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Strategic Mistakes by Xerox CEO "Xerox: The Copier Company" epitomizes one of the greatest strategic blunders in the history of high technology corporations. The legacy of C. Peter McColough’s tenure as CEO at Xerox was that he gave away the future of the company while he was at the helm. When McColough took over the reins of Xerox in 1968‚ Xerox was fully enjoying the 40-45% growth in their 80% copier dominated market share. McColough had the vision to see that in the office of the future‚ information
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Financial Statement Fraud Analysis “XEROX CORPORATION” The objective of the assignment was to do an analysis of a company’s financial statement and identify areas in where financial fraud may be occurring or has occurred. The company I chose for the assignment was Xerox Corporation (“Xerox”). In my opinion based on the analysis of Xerox financial statements from 1998 to 2000‚ a review of outside sources such as Securities Exchange Commission (“SEC”) filings‚ and other periodical resources‚
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The structure of the joint venture between Xerox Corporation and Fuji Xerox became an issue in the beginning of the 90´s. The growth of the competence from Canon‚ Richoh and Minolta in the low-end copiers and Kodak and IBM in the high-end has led them to lose market share. The growth of the Asian and South Pacific Market as well as the necessity of Fuji Xerox to be more independent becomes a challenge for the managers of the Xerox Group. We need to find the best practices in product designs‚ manufacturing
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1. ** Is Fuji Xerox a successful joint venture in 1990? How do you measure its performance? Fuji Xerox was definitely a successful joint venture in 1990s‚ and its performance is measured by three different types of category as follows Financial measures Its revenue out of Xerox’s increased by over 20% from less 5% in 1970s to approximately 30% in 1990s. (Refer to Exhibit 1). Also‚ during 1981-1989‚ while Xerox Corporation’s net income increases by only 17.7% from $598 million to $704 million
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TUGAS SISTEM PENGENDALIAN MANAJEMEN SOAL 1-4 Nama perusahaan : XEROX 1. Ringkasan dari sistem Pengendalian XEROX System pengendalian manajemen dimulai dari proses perencanaan masing-masing unit operasi dalam sebuah divisi bisnis atau divisi operasi konsumen dan mengembangkan rencana-rencana tahunan dan jangka panjangnya. Melalui LTQ (Leadership Through Quality) dan tolak ukur kompetitif manajemen melakukan ukuran-ukuran operasional seperti pangsa pasar‚ kepuasan konsumen dan berbagai statistika
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full impact. The case of Xerox and Fuji Xerox gives us a unique opportunity to trace the evolution of such an alliance over a long period of time. We can learn a lot from this experience‚ and try both to avoid Xerox’s mistakes and copy Xerox’s success. 2 While this case is about a particular type of alliance—a separate enterprise owned by Xerox and Fuji Photo Film— it also contains elements of other types of alliance. The relationship between Xerox and Fuji Xerox‚ for example‚ is itself managed
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1) What is the culture of the organization? It has been said that Xerox has a famously strong culture. It is a culture of integrity‚ openness‚ and inclusion. One of the defining characteristics of the Fortune 500 Company is passion. Passion for success‚ new ideas‚ customer service and passion within its employees. The Xerox culture is one of commitment to excellence‚ innovation and sustainability. Xerox operates on its core values of succeeding through satisfied customer‚ delivering quality and
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I. Case Context Xerox Company is a multinational corporation engaged in the business of global document-processing and financial services markets. The document processing product line included the manufacture‚ development‚ and marketing of copiers and duplicators‚ facsimile products‚ scanners‚ and other related equipment in over 130 countries. Meanwhile‚ its financial services operations included insurance‚ equipment financing‚ investments‚ and investment banking. Since it was founded in 1906
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