Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES
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Porter’s Five Force Model Threat of New Entry In terms of the amusement park industry‚ the entry barrier is high due to the need to invest large amount of financial resources. In addition to the amusement park required land for a full scale development. This factor is important because Hong Kong has a high land price real estate market. Threat of Rivalry It is important to consider with lack of differentiation‚ visitors’ choice will greatly over the price and service‚ thus causes pressure
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Hong Kong Housing Problem is not only attributed to the High Population Density Every Hong Kong citizen knows one of the grave troubles in Hong Kong is housing problem. The order of severity can be apparently reflected by many figures in recent research studies. ”Rents up 22 per cent in Hong Kong“ (2011) remarks that “the price of renting two-bedroom accommodation rose by 22% to US$2‚830 a month between 2009 and 2010“ (¶2). Subcommittee on Building Safety and Related Issues (2010) also observes
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Group Project Report Lecturer: Matthew Chow Target: WellcomeTotal: 2‚501 words Group members:Lau Tsz Hang 53111868 Ho man Lung53015520 Au Ho Shing 53015567 Chan Wing Chun 53013168 Contents TOC \o "1-3" \h \z \u Background PAGEREF _Toc341707402 \h 3Procurement PAGEREF _Toc341707403 \h 4Procurement process PAGEREF _Toc341707404 \h 4Hong Kong Merchandizing System PAGEREF _Toc341707405 \h 5Information System PAGEREF _Toc341707406 \h 6Electronic Data Interchange (EDI) PAGEREF _Toc341707407
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Background: Hong Kong is a Gourmet Paradise because of the development of economics‚ tourism and social culture. Kei Kee Dessert is one of the famous firms on selling dessert in Hong Kong. It was located in Yuen Long and very well-known‚ lots of people will think about it when they traveling Yuen Long. The most famous dessert of Kei Kee Dessert is B boy grass jelly‚ so it’s the others name that large amount of Hong Kong people will call this shop. Mangoes wrapped in rice noodles‚ cheesecake and
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Recently‚ Individual Visit Scheme (IVS) has become a controversial topic in Hong Kong. Online forums‚ newspapers and magazines are weighing the pros and cons of the scheme every day. Undoubtedly‚ it boosts the Hong Kong tourism. However‚ it has led to several drawbacks to Hong Kong in resource allocation‚ culture differentiation and livelihood. To commence with‚ for resource allocation‚ IVS greatly makes the distribution of resources in Hong Kong become chaotic. After the implementation of IVS‚
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As housing problem in Hong Kong is very serious‚ government suppose to develop the countryside areas in Hong Kong. There are so many arguments as each position of people has different motivations. In my opinion‚ I disagree that using countryside areas will be a good way to solve Hong Kong’s housing problem. It only causes bad effects to Hong Kong. My first objection is based on environmental grounds. Encroaching on these areas to build flats will damage the habitats of animals‚ and trees will lose
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ECONOMIC VALUE Hong Kong prides itself as an open and international city with a level playing field for all. If we really want to be a world class city like New York‚ London or Toronto‚ we would need to demonstrate our tolerance and be receptive of people coming from diverse backgrounds. Literally we need to put our money where our mouth is‚ not just pay lip service to it but guarantee it by law. Hong Kong is a very multiracial society. We have many kinds of Chinese alone: Hong Kong Chinese‚ Mainland
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Surviving “We are so busy making a living that we forgot to make a life.” This statement is one of the best descriptions of Hong Kong dwellers. There are multitudinous researches have stated that Hong Kong is one of the fastest pace of living‚ one of the cities having the most expensive land price in the world‚ one of the most stressful city…etc. I believe these “one of the” can explain why Hong Kong people are so unhappy. In the following paragraph‚ I would like to discuss the contradiction
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Description of Business The Scrumptious Cuisine will be a partnership business consists of two owners. This will be a clean restaurant with ambience that will allow customers to enjoy scrumptious meals. It will cater to both meat lovers and vegetarians. The mission statement of the business will be “To offer excellent services and food to the consumers so as to make them feel pleased with the outcome and leave them wanting to come back”. JUSTIFICATION OF LOCATION This entity will be located
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