1. Should Canyon Ranch engage in a personalization and CRM strategy? Why? Canyon Ranch should engage in a personalization and CRM strategy because this will enable them to consolidate all their customer data into a central view. Canyon Ranch currently has a decentralized IT infrastructure. A central view will allow them to aggregate the data they already collect and use this to address the different needs of the customers in the fastest and most effective manner. The use of CRM could also be
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Canyon Ranch: A Case Analysis Introduction Recreation is an important need of most individuals at present. With all the pressure acquired from work‚ a way to relax and relieve the stress is indeed necessary. Going to beaches and resorts is one good way to relax. Canyon Ranch‚ however‚ is not just any place for vacation. What makes this place different from others is its objective that is not only focused on bringing relaxation but also quality and healthiness in each of its clients. A vacation
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IMPORTANT NOTICE Please print and hand out your work to me before class HW Individual • Read the case Canyon Ranch p. 255-268. • Answer the following questions: – Should Canyon Ranch implement a CRM strategy? (Use the CRM decision matrix to support your argument‚ see book p. 245) – If your answer to the above question is yes then‚ what should Canyon Ranch destination resorts’ CRM initiative look like? • Limit your answers to one page (12 Font single-spaced)‚ add appendices‚ if necessary
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Canyon Ranch Case Study Executive Summary Canyon Ranch Health Resorts (or “The Company”) was created in 1979 to be an inspirational and motivational place where clients could relax‚ get away‚ and take control of their own healthier lifestyles. As of 2004‚ Canyon Ranch was unquestionably the industry leader when it came to the luxury portion of the spa industry. Lack of potential entrants in a niche market‚ scale economic practices (development of cosmetic line)‚ and a strong US economy are just
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lack of training As the board of directors we believe that the critique committee has overlooked the goal of Canyon Ranch and that the advising group has provided convincing evidence that implementing the POS system will provide significant long-term benefits. What sets Canyon Ranch’s apart from their competitors is there incomparable attention to their guests needs. After all Canyon Ranch is all about the Customers. It is not just a vacation but an "experience" to improve the customer’s quality of
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Should Canyon ranch implement a CRM strategy? What are some of the major considerations? Canyon Ranch should absolutely implement a CRM strategy. For years Canyon Ranch has been the leader in the luxury segment of the spa industry‚ with a unique value proposition. However‚ competition has started becoming an increasing threat‚ as the trend has shifted towards convergence between medicine and spa services. There are a number of new players‚ and in order to maintain that point of differentiation
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Canyon Ranch is a Health Resort and Spa that has been around since 1979. It was built on an idea of bringing medicine and relaxation together in one place for a vacation. This is something that is costly and mainly for those who can afford the luxuries of that kind of lifestyle. A luxury is something that people do not always need but want to simply feel good and have the money to spend to make them that way. It is a getaway for the folks who need a break from the stresses of the workplace and help
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Canyon Ranch XXXX Canyon Ranch Canyon Ranch Health Resorts is an organization designed to inspire and motivate individuals in their quest to become a more health conscientious human being. “Canyon Ranch prides itself with being a company that can influence one’s quality of life from the moment one arrives to long after one returns home” (Applegate & Piccoli‚ 2004). The founders of Canyon Ranch (Enid and Mel Zuckerman) wanted their business to be a place where individuals could “relax‚ enjoy
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Case 1-3 Canyon Ranch Should Canyon Ranch in the Berkshires develop a clear customer relationship management strategy and make it a cornerstone of its positioning as a preeminent destination spa. Canyon Ranch in the Berkshires has been a profitable business for the affluent customer since 1989. Following in the footsteps of the original location that opened in 1979 in Tucson Arizona by priding themselves on their exceptional customer service and ability to reach each customers individual needs
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Canyon Ranch Tammy Wiseman Ohio Dominican University Canyon Ranch Question 1: Should Canyon Ranch in the Berkshires develop a clear customer relationship management strategy and make it a cornerstone of its positioning as a preeminent destination spa? (Applegate‚ 2008). Answer 1: The Canyon Ranch in the Berkshires should most definitely develop a customer relationship management strategy. A major benefit of creating a strategy could be the reduction in turnover in program coordinators.
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