Contemporary Drug Problems 37/Spring 2010 57 The extent of global alcohol marketing and its impact on youth BY DAVID H. JERNIGAN‚ PH.D. Alcohol marketing is a global phenomenon‚ in which an increasingly small number of companies spend considerable sums to establish and embed their brands in the lives and lifestyles of populations. Market research data offers insight into the size and extent of the global alcohol trade‚ and the magnitude of alcohol advertising expenditures. Recent examples
Premium Drinking culture Advertising Marketing
AY2006/2007 SEMESTER 2 AA201- ACCOUNTING MEASUREMENT & DISCLOSURE TERM PROJECT COMPANY: FRASER AND NEAVE‚ LMITED (F&N) CONTENT PAGE COVER LETTER 3 VISION & MISSION 4 COMPETITIVE STRATEGIES OF F&N 4 VALUE CHAIN ANALYSIS 5 INDUSTRY PROSPECTS 6 FINANCIAL ANALYSIS 8 NON-FINANCIAL ANALYSIS 9 RECOMMENDATIONS 10 APPENDIX A APPENDIX B To: Ms Tan Chief Executive Officer Lion Investment Company Re: Investment in the Shares of Fraser & Neave Limited Fraser and Neave Limited (F&N) diversified from
Premium Value chain Balance sheet Marketing
Global forces and the European brewing industry This case is centred on the European brewing industry and examines how the increasingly competitive pressure of operating within global markets is causing consolidation through acquisitions‚ alliances and closures within the industry. This has resulted in the growth of the brewers’ reliance upon super brands. In the first decade of the twenty-first century‚ European brewers faced a surprising paradox. The traditional centre of the beer industry
Premium Beer Brewing
Dr. Pepper Snapple Group‚ Inc. 1. How would you characterize the energy beverage category‚ competitors‚ consumers‚ channels‚ and DPSG’s category participation in late 2007? § Five dominant competitors: Red Bull‚ Hansen Natural (Monster)‚ Pepsi (Sobe Adrenaline Rush‚ AMP)‚ Rockstar‚ and Coke (Tab‚ Full Throttle) § $6.2 billion industry in 2006 § Grew at a rate of 42.5% from 2001 to 2006‚ 10.2% from 2007-2011 Consumers limit their choices to only 1.4 different brands indicating brand loyalty
Premium Marketing Advertising Energy drink
Corporate Social Responsibility (CSR) represents nothing less than a debate about the future of our society. Amidst issues of ethics‚ corporate governance‚ and other efforts to balance conflicting demands‚ society seeks to create the ideal mix of business success and societal acceptability. Businesses are largely responsible for creating the wealth and well-being of society. However‚ they do not act alone. Governments are also crucial because they set the rules and parameters within which society
Premium Corporation Innovation Corporate social responsibility
The nineteenth century is an interesting time where immigration‚ a time where people from other countries come to a specific place‚ like America. There are a lot of unique things that benefit the country. Even though other countries brought certain items to many different places‚ these countries shared their culture with America because the individuals that live there wanted to share what they have with others. The Germans‚ Italians‚ and Irish made a difference by making contributions all over the
Premium New York City Spain Immigration to the United States
IT Enterprise Architecture Introduction Having a complete and well documented Information Technology Enterprise Architecture allows for an organization to make effective decisions about which IT projects to pursue and the technology or products to use in the implementation. What Is Enterprise Architecture? The first phase of the Systems Development Life Cycle (SDLC) is called Project Identification and Selection. It is in this initial phase that potential projects are identified
Premium Enterprise architecture
9-793-035 REV: JULY 26‚ 2005 STEPHEN P. BRADLEY Crown Cork & Seal in 1989 John F. Connelly‚ Crown Cork & Seal’s ailing octogenarian chairman‚ stepped down and appointed his long-time disciple‚ William J. Avery‚ chief executive officer of the Philadelphia can manufacturer in May 1989. Avery had been president of Crown Cork & Seal since 1981‚ but had spent the duration of his career in Connelly’s shadow. As Crown’s new CEO‚ Avery planned to review Connelly’s long-followed strategy in light
Premium Soft drink Bottle
Chapter 8: Strategy Formulation and Implementation Learning Objectives and Chapter Summary 1. DISCUSS the meaning‚ needs‚ benefits‚ and approaches of the strategic planning process for today’s MNC. There is a growing need for strategic management among MNC’s. Some of the primary reasons include: foreign direct investment is increasing‚ planning is needed to coordinate and integrate increasingly diverse operations via an overall focus‚ and emerging international challenges require strategic planning
Premium Strategic management Strategic planning
Tuborg India Marketing: A Cut Above the Rest! Author: Ashwani Grewal‚ Ashwani.gr13@fms.edu The rejuvenating revamp of the Tuborg brand and its spunky Surrogate Marketing campaign through TV ads and social media has quickly established a strong connect with the premium segment customer in the country. With an innovative approach in designing the marketing mix‚ the brand seems well positioned to give the established players a run for their money. Tuborg is
Premium Advertising Logo Brand