PROFESSOR Vinod R. Singhal Case Genentech-Capacity Planning Howard 1141209823 Maxime LECOCQ 1141209829 Junhai Zhou 1141209226 Genentech Case Suggestion The problem before David Ebersman‚ VP of product operations at Genentech‚ is fairly basic. The demand for the company’s drugs is expected to grow substantially over the next decade‚ and current production capacity is unable to keep up with that projected
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You’re BioMed’s resident economic expert. Harry the CEO is asking you to complete a time‐sensitive project that another person‚ Selwyn‚ had started working on before he retired. Harry explains that BioMed has a manufacturing plant that produces a prescription topical cream called DermaPlus™‚ which is used for treating certain skin conditions. Hospitals and pharmacies are the main buyers of DermaPlus™. A number of other firms produce creams that are almost identical to DermaPlus™ and the market
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as available agglomerator capacity would be used. Jell-O was 19% of the total market in August-Spetember 1996. Super was anticipated to capture 10% going forward‚ with 80% of that growth in market share and/or powdered mixes versus other types of deserts‚ while 20% would come from eroding Jell-O sales. Production was anticipated to increase to 1.9M units from the projected 1.1M given two-shift‚ five-day workweek. This still represented considerable excess capacity. General Foods Accounting
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for 100‚000 units‚ but if the order doesn’t arrive‚ we would have to put the workforce on hold. We can’t afford to carry large inventories.” With that advice‚ he needs to find a way to increase capacity while staying flexible and minimizing expense‚ which is much easier said than done. Increasing capacity is a challenge because of the weather affecting drying times as well as worker productivity so estimating how long it takes to make a finished product. The hot‚ humid summer days take a toll on
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Chapter One The first chapter gets the reader acquainted with Mr. Alex Rogo and his apparent problems with his production plant. This is shown through a confrontation between Mr. Rogo and his boss Mr. Peach‚ the Division Vice President. The dispute is over an overdue order #41427. Through their conversation it’s learned that Mr. Peach will not settle for anything less than the order being shipped today‚ and since the plant is neither productive nor profitable‚ Alex has three months to show an improvement
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FRUIT PROCESSING 1.0 INTRODUCTION Fruits are an important source of energy for human-beings but they are perishable items. Hence since many years various products are made from juice of fruits so that they can be consumed during off season as well. Products like jam‚ jelly‚ squash etc. are made from fruits since long. With the advent of technology and preservatives‚ shelf life of such products has gone up and they can be preserved for many months with proper packing. The proposed location of this
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accessibility • Cutting edge R&D • Higher prices • Capacity expansion Team Andrews Fall I 2009 (check) (5 of 5 segments) (5 of 5 segments) (3 of 5 segments) (3 of 5 segments) (1 of 5 segments) (3 of 5 segments) BUSN 6200 Team Approach (Cont’d) • Forecasting & Production – Calculated unit demand by grow rate and multiplied against the leading potential market share leader – Aggressively added 25% additional inventory against every sales forecast – Increased capacity referencing previous years demand Team
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Case: Sport Obermeyer Vijayakrishnan Krishnamurthy‚ Kara Maruszak‚ John Mulka University of Toledo BUAD 6600 July 4‚ 2014 Executive Summary Sport Obermeyer‚ Ltd. was founded by Klaus Obermeyer to provide U.S. skiers with the same protective and stylish clothing and equipment available in Germany. With a history of innovative new products and leading styles‚ Sport Obermeyer developed into a prominent competitor in the U.S. skiwear market
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The BMW Group will expand production capacity at its US plant in Spartanburg from some 150‚000 to 240‚000 units by 2012. Plans for the expansion are already underway. Capacity at the Oxford MINI plant is to be increased to 260‚000 units per annum—without making further investments in infrastructure. The BMW Group will take the first step towards expanding its capacity in China by raising it from 30‚000 to 44‚000 units a year. Furthermore‚ the company will work on strategically increasing purchasing
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MKTG1255 – SERVICE QUALITY PRACTICE MULTIPLE CHOICE QUESTIONS THE QUESTIONS ARE FOR PRACTICE ONLY. THERE IS NO INDICATION THAT YOU WILL BE ASKED THE SAME QUESTION(S) IN THE FINAL EXAM. 1. ____________ represent a special type of order taking that entitles customers to a specific unit of service. a. Suggestions b. Reservations c. Trackers d. Repossessions e. Contracts 2. Which of the following is NOT considered an example of a hospitality element? a. Greeting b. Toilets and washrooms c. Advice
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