Case 3 Assignment: Coke and Pepsi Identification of the strategic issues and problems- The world’s two largest soft drinks‚ Pepsi and Coca-Cola experienced numerous unexpected problems and difficulties‚ leading them to learn that marketing and competing in India requires a special type of knowledge and local skills to become successful. Working in America is not always going to be similar as working overseas. Analysis and evaluations- Strengths- Pepsi had an early entry‚ since they entered
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Running head: COKE A Coke is a Coke ITT Tech PROBLEM Why do some of us have such strong soda preferences? There’s all this uproar of Coke vs. Pepsi‚ and really looking at the ingredients‚ the products aren’t all that different. Both are made of carbonated water‚ high fructose corn syrup‚ caramel color‚ sugar‚ phosphoric acid‚ caffeine‚ citric acid and natural flavors (Pendergrast‚ 2000‚ p.6). The natural flavors are where they differ. Coke includes a “secret ingredient” known as Merchandise
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Coke Vs. Pepsi Interpret the results of your EVA calculation. If you had to choose between Coca Cola Co. and Pepsi Co‚ which one would you choose? Why? Both Firms EVAs are increasing from 2001 to 2003 _EVAs of Coca Cola is significantly higher than those of PepsiCo._ _EVAs insures that management perspective and objective is to maximize shareholders wealth‚ as such we would choose Coca Cola. The reason is because EVA is a measure of added value‚ and since Coca Colas EVA is
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Current Market Conditions Paper Productivity Coca is always looking for ways to improve their productivity to stay a top notch competitive in the market of soft drinks. Currently Coca is introducing a new system call MC9000. Coca-Cola’s deployment of Symbol’s flagship MC9000 mobile computers across EMEA operations is part of a strategic initiative to improve the efficiency‚ productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces
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Coke Strengths: 1. In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. 2. Coke earned a high percentage of its profits in the international market. They established themselves with the help of “ ‘anchor bottlers’—large‚ committed‚ and experienced bottling outfits like Norway’s Ringnes and Australia’s Amatil” 3. During WWII Coke was able to establish itself in the European and Asian markets with the help of the government because it was being
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THE BEVERAGE BATTLEFIELD In 2003‚ Jagdeep Kapoor‚ chairman of Samsika Marketing Consultants in Mumbai (formerly Bombay)‚ commented that "Coke lost a number ofyears over errors. But at last it seems to be getting its positioning right." Similarly‚ Ronald McEachern‚ PepsiCo ’s Asia chief‚ asserted "India is the beverage battlefield for 2003." The experience ofthe world ’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one‚ even though
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TIME VALUE OF MONEY Time value of money refers to an individual preference of a given amount of cash now rather than the same amount at some future time. The reasons why an individual would prefer cash now: i) Subjective preference for present consumption – one may prefer present consumption over future consumption of goods and services because of the urgency of present wants or the risk of not being in a position to enjoy future consumption. ii) Availability of investment opportunities –
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ABSTRACT This report describes capital budgeting techniques such as NPV (The NPV of an investment is the difference between its market value and its cost‚ IRR (The IRR is the discount rate that makes the estimated NPV of an investment equal to zero. PAYBACK (The payback period is the length of time until the sum of an investment’s cash flows equals its cost)‚ discounted payback period (The discounted payback period is the length of time until the sum of an investment’s discounted cash flows equals
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Capital Budgeting Essay (Derived from Chapter 17: Long-Term Investment Analysis) Title: The Lorie-Savage Problem BUS 505 – Multinational Economics of Technology Table of Contents 1.0 Introduction – Lorie-Savage Problem 3 1.1 Thesis Statement 3 2.0 Supporting Research 4 3.0 Conclusions and Recommendations 6 References 7 1.0 Introduction – Lorie-Savage Problem The Lorie-Savage problem is a problem introduced in 1955 that addresses the issue in how to allocate capital (or resources)
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A SURVEY OF CAPITAL BUDGETING PRACTICES IN CORPORATE INDIA Satish Verma‚ Sanjeev Gupta and Roopali Batra The present study aims to unveil the status of capital budgeting in India particularly after the advent of full-fledged globalisation and in the era of cutthroat competition‚ where companies are being exposed to various degrees of risk. For the above objective a comprehensive primary survey was conducted of 30 CFOs/CEOs of manufacturing companies in India‚ so as to find out which capital
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