Internal Analysis of Coke and Pepsi (Appendix A) In this session‚ we would analyze Coke and Pepsi internally using SWOT analysis. SWOT is the short form of Strengths‚ Weaknesses‚ Opportunities and Threats. In Appendix A‚ we can see that the major strength for Coke is its name value. Coke is the World’s leading brand for CSD. Marketing and advertising is the major battleground for the CSD industry‚ from the SWOT analysis‚ we can see Coke did a great job for that. Being the market leader is definitely
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CONTENTS Introduction ................................................................................................................................... 1 Coca Cola versus Pepsi Cola – The History.................................................................................. 2 Examples of Coca Cola vs Pepsi De-Positioning .......................................................................... 3 Critical Analysis .............................................................................
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CHAPTER 4 PART II: VALUATION AND CAPITAL BUDGETING Discounted Cash Flow Valuation The signing of big-name athletes is often accompanied by great fanfare‚ but the numbers are often misleading. For example‚ in late 2010‚ catcher Victor Martinez reached a deal with the Detroit Tigers‚ signing a contract with a reported value of $50 million. Not bad‚ especially for someone who makes a living using the “tools of ignorance” (jock jargon for a catcher’s equipment). Another example is the contract signed
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University of Phoenix Material Capital Budgeting Case Your company is thinking about acquiring another corporation. You have two choices—the cost of each choice is $250‚000. You cannot spend more than that‚ so acquiring both corporations is not an option. The following are your critical data: Corporation A Revenues = $100‚000 in year one‚ increasing by 10% each year Expenses = $20‚000 in year one‚ increasing by 15% each year Depreciation expense = $5‚000 each year
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Capital budgeting is a complex process and there are five broad phases. These are planning‚ analysis‚ selection‚ implementation and overview. Planning The planning phase involves investment strategy and the generation and preliminary screening of project proposals. The investment strategy provides the framework that shapes‚ guides and circumscribes the identification of individual project opportunities. Capital Budgeting Process Analysis If the preliminary screening suggests that the project
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Coke and Pepsi Learn To Compete in India 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key role? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? Answer The political environment have played key role as follow: - Indian government viewed
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CAPITAL BUDGETING DECISION Clark Paints To look into possible ways to trim total poduction costs. Make or purchase paint cans? Cost of new equipment Disposal value Life production - number of cans Annual production or purchase needs - number of cans Project life $ $ 200‚000 40‚000 5‚500‚000 1‚100‚000 5 years Number of workers needed Annual work-hours per employee Earnings per hour for employees Other annual benefits per employee - % of wages Annual health benefits per
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a policy that both companies have implemented successfully. Give examples for each company from the case. 5. How can Pepsi and Coke confront the issues of water use in the manufacture of their products? How can they diffuse further boycotts or demonstrations against the products? How effective are activist groups like the one that launched the campaign in California? Should Coke address the group directly or just let the furor subside? 6. Which of the two companies do you think has better long-term
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Have you ever wondered if the sugar content in Coke and Pepsi has altered you or your friends preference? In this experiment‚ we tested to see if the sugar content changes peoples preference over Coke and Pepsi. We chose this experiment because we would like to see how people change their opinions of their favorite soda‚ after we have informed them of the sugar content. This experiment of Coke vs Pepsi is tied into chemistry by the percentage of the compound/sugar in each can of soda. Background
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09 Pepsi & Coke 08 Fall In May‚ 1886‚ Coca Cola was introduced by John Pemberton a pharmacist from Atlanta‚ Georgia. John Pemberton started brewing his coca cola formula in a three legged brass kettle in his backyard. Pharmacists Caleb Bradham in New Bern‚ North Carolina first made competitor Pepsi in the 1890’s. The brand was trademarked on June 16‚ 1903. These companies have brand identification and customer loyalties that have made them a historical landmark. Today Pepsi and Coke control
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