eBay Inc. in China (Case study) Strategic Management Authors: Antonin Levy Diogo Reganha Nuno Sobral Visar Murati Riga‚ 2014 Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China (use Key Country Matrix)‚ listing both the advantages and disadvantages of its acquisition strategy (use Drivers (YIP) -CAGE Matrix)
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Question 1 eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart‚ EachNet‚ followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China‚ listing both the advantages and disadvantages of its acquisition strategy. As we know‚ eBay’s China expansion strategy can be considered as failure‚ despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very
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EBay Bids for Structured Change. Case Study Answers EBay started out with a U form‚ or functional‚ design. What changes in that design have already occurred as a result of the company’s growth? What kind of changes seem likely for the future? • One of the first things we need to look at is what the u-form design is. The U-form organization (U stands for unity)‚ also called functional design‚ relies almost exclusively on the functional approach to departmentalization . The U-form design is used
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Appendix 2: Strategic Position and Action Evaluation (SPACE) Matrix 23 Appendix 3: Boston Consulting Group (BCG) Matrix 24 Appendix 4: Internal – External (IE) Matrix 25 Appendix 5: Grand Strategy Matrix 26 Appendix 6: Quantitative Strategic Planning Matrix (QSPM) 27 1.0 Company Profile Ebay Inc is the world’s online marketplace which enabling trade on a local‚ national and international basis. Ebay offers an online platform where millions of items are traded each day with a diverse fashion‚ home
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Brochure More information from http://www.researchandmarkets.com/reports/658007/ Clorox Green Works Case Study: Launching Green Products to Encourage Growth in Stagnant Markets Description: This report on Green Works forms part of a series of case studies‚ which explore business practices across a variety of disciplines and business sectors. It looks at how Clorox has successfully entered the natural cleaning product category‚ enhancing its performance in the stagnant household products market
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Taobao VS eBay in China eBay China eBay‚ as a global company with a global strategy that trades across many nations‚ regarded itself very much as an American company‚ founded in 1995. Under ’ pioneered online person to person trading ’‚ " a web-based community that bought buyers and sellers together " approaches ( Stockdale and Felstead‚ 2010) ‚ currently the company listing sites in 29 countries and defines the C2C model of e-business around world. eBay has became the dominant online trading
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Consequently a company must plan strategies that address any changes in the market. ebay Inc. is the world’s largest and most popular person-to-person trading community on the internet (Bradley‚ 2001‚ p. 1). From its inception eBay was unchallenged however with amazon.com’s (Amazon) entrance into the online person-to-person auction arena and other competition from Yahoo! Auctions‚ Auction Universe‚ and OnSale‚ eBay was faced with the issue of how to separate themselves from competitors and maintain
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A report on Ebay and Taobao. Ebay v/s Taobao Critically evaluate eBay’s chosen market entry strategies‚ into the Chinese ‘C2C’ market‚ determining the shortcomings of the strategies deployed during the case study period. When entering into a new market‚ there are many aspects that must be considered in order for a company to be successful. Through this case study we will look at how eBay developed their market strategy using the concept of six key factors timing‚ location‚ marketing
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The Impact of the Concept of “Tank (Wewa)-Stupa (Dagaba)‚ Village (Gama) - Temple (Pansala)” (TSVT) to an Integrated Tourism Promotion System: A study in Anuradhapura District‚ Sri Lanka Dayangana K T L U S a‚ Gamlath G R M b a Lecturer‚ Department of Tourism and Hospitality Management‚ Faculty of Management Studies‚ Rajarata University of Sri Lanka. udaya8199@gmail.com b Project Accountant‚ National Post Consumer Plastic Waste Management Project‚ Central Environmental Authority‚ Sri Lanka.
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Can eBay Continue Growing? 1. What is eBay’s business model and business strategy? How successful has it been? According to the course textbook there is several internet business models found on page 444. The internet business model that best describes eBay is an “online marketplace”. As it says in the case itself‚ “eBay is an online auction service…who stores no inventory and ships no products. Instead‚ it derives its revenue from the movement of information”. This is essentially what
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