CASE STUDY #2 FORD MOTOR COMPANY by A Ford Motor Company - Supply Chain Strategy TABLE OF CONTENTS Part I. Executive Summary Part II. Issues Identification Part III. Alternative Options Part IV. Recommendation Part V. Implementation Part VI. Conclusion
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A)Profile of the company Name of the Company: Force Motors Ltd. Address: Head Office Force Motors Limited Force Motors Limited Pithampur Industrial Area Mumbai-Pune Road‚ Pithampur‚ District - Dhar‚ Akurdi‚ Pune - 411035 Madhya Pradesh – 454775 Maharashtra Tel: +91-(0)7292-253004 Tel: +91-(0)20-27476381‚ 27404274 Fax: +91-(0)7292-308180 Fax: +91-(0)20-27404678 Email: compliance-officer@forcemotors.com Website: http://forcemotors.com Board of Directors: Director
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Introduction: The Ford Explorer is one of the most popular sport-utility vehicles sold in North America and built by Ford Motor Company. Since the early 1990’s the “Explorer” has been the head of the mid-sized SUV fleet in North America by Ford. It was born as a replacement for the Ford Bronco II‚ which ended production when restyling in 1989‚ did not have the desired market capturing success. In addition‚ safety reports of 1989-1990 suggested the Bronco II was prone to rollovers‚ poor handling
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Strengths Ford Motor Company is a Multi international Company with 90 plant and facilities selling vehicles in 200 markets. It is the second biggest plant in the world‚ with approximately 345‚000 employees The Ford Motor Company is the Fifth largest vehicle manufacturer in the world and the second in the U.S. with a total (Sales 2010) of 4‚988‚031 vehicles manufactured including Cars‚ land craft vehicles (LCV)‚ Heavy Commercial Vehicles (HCV) and Heavy Buses. Ford Motor merges with Hertz Rent-A-Car
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Company background of FORD Ford company ‚ the third largest automobile company in this entire world as known as one of the greatest automobile manufacturers of all time. The automaker was founded by Henry Ford ‚ and it was incorporated on June 16‚ 1903.Alexander Y. Malcomsom ‚ the coal dealer finance another automobile company. Carry on ‚ the partnership ‚ “Ford and Malcomson” was formed and the pair designed a car began ordering parts. However ‚ Malcomson was constrained by his coal business demands
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Business 4101 Prof. Werther Individual Memo Edward Jones Executive Summary This memorandum addresses some of the key issues with Edward Jones‚ which includes the lack of an online presence‚ possible cannibalization from larger firms‚ and the inability to manage funds from institutional investors. I conclude that the most effective of all of the theorized strategies would be a combination of Edward Jones’ original business model with an online platform. This plan would allow Edward Jones to
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TESLA Motors IPO June 2010 By: Brad Taylor Tesla Motors‚ Inc. was formed in 2003 to design and produce affordable EV’s (electric vehicle) and sell into the mainstream market place. The company is in the auto manufacturing industry and the consumer goods sector. To sustain its significant cash flow needs to support its heavy research and development spending and growing infrastructure needs (dealerships)‚ the company completed a public offering in June of 2010 where it sold 13.3 M shares
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General Motors was founded in September of 1908 by William Durant during a time that there were less than 8‚000 in the United States. Durant was already known in Flint‚ Michigan for his horse drawn vehicles. “At its inception GM held only the Buick Motor Company‚ but in a matter of years would acquire more than 20 companies including Oldsmobile‚ Cadillac‚ and Oakland‚ today known as Pontiac.”(History & Heritage-Creation‚” 2014) General Motors set the tone in the automobile industry with design
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Decisions to be Made: The primary decision Gilles Moynier must make is determining the target market for the Ford Ka. Effective targeting is highly dependent on meaningful segmentation‚ so selecting an appropriate segmentation methodology from the variety of alternatives is another important decision Moynier must make. Moynier’s decisions must align with Ford’s objectives and also unite all the major stakeholders behind the Ka. Once the Ka’s target is identified‚ Moynier can develop the product’s
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Case Assignment - What Would You Do?FORD MOTOR COMPANYHeadquarters‚ Dearborn‚ Michigan. “You turned Boeing around from billion-dollar losses to huge profits and increased market share. But when you became Ford Motor Company’s CEO‚ people asked‚ “What does an airplane guy know about the car business?” Well‚ on your first day as CEO‚ you reviewed the product lineup and discovered something missing‚ the Ford Taurus‚ the best-selling car in company history. “Where was it?” you asked. “We killed it
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