1 “S.T.P ANALYSIS OF FORD INDIA” (Assignment for Marketing Management- I) Submitted toDr. Sandhya A.S Faculty JIM-L Submitted byRiku Acharyya Priyanka Das (FS40) (FS36) Devarshi Shukla (FS16) Priyam Nigam (FS34) Shweta Srivastava (FS50) 2 CONTENTS Page Number 1. INTRODUCTION………………………………………………………… 3 2. MARKETING OF FORD INDIASEGMENTATION……………………………………………………… 5 POSITIONING………………………………………………………… TARGETING………………………………………………………….. 8 7 3. MARKETING MIX………………………………………………………10
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Summary About the Case About Wolf Motors Key Aspects of Supply Chain Supply Chain Model/Relationships Discussion/Conclusion 3.About the Case This case throw light on the fourth dealership of Wolf Motors‚ which was the first auto supermarket in the network of dealerships of the Company. John Wolf‚ the president of the company was really excited about this new dealership which served a metropolitan area of 400‚000 people. This newly supermarket differed from traditional auto market as it sold
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Corporate Structure Description of the Business 2.1 Retail Business 2.2 Financial Services Business 2.3 Seasonality of the Business 2.4 Intangible Properties 2.5 Economic Dependence 2.6 Lending 2.7 Financing of the Business 2.8 Risk Factors 2.9 Employees 2.10 Social and Environmental Policies General Development of the Business 3.1 Retail Business Developments 3.2 Financial Services Business Developments 3.3 Other Business Developments Capital Structure 4.1 Description of Capital Structure 4.2 Market
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Food Hygiene Regulations 2006 What are the regulations? The Food Hygiene (England) Regulations 2006 are supported by European Regulation 852/2004. Who is affected? Anyone who owns manages or works in a food business‚ apart from those working in primary food production such as harvesting‚ slaughtering or milking‚ is affected by these Regulations. They apply to anything from a hot dog van to a five star restaurant‚ from a village hall where food is prepared to a large supermarket‚ or to a vending machine
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General Motors Analysis I. Executive Summary II. Company Overview and History III. Analysis of External Environment a. Analysis of the General Environment b. Analysis of the Competitive Environment i. Dominant Economic Characteristics of the Industry Environment 1. Market size and growth rate 2. Number and sizes of competitors 3. Stage in the industry life cycle ii. Strategic Group Analysis
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should have. He had no in depth knowledge of Kenworth Motors‚ its operations and even less of Mr. Robert Denton (the plant manager). In addition of having no knowledge of this potential new customer‚ the consultant relied on his experience and recommendation of an existing client who interacted with Mr. Denton in a non-professional environment. During their brief telephone conversation‚ Denton identify himself as being the manager of Kenworth Motors‚ and how he was interested in having a meeting with
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Hiring: Ford pays attention on diversity in working place1. Ford gives opportunity to different employees‚ no matter what kinds of race‚ ethnicity‚ gender‚ age‚ and so on. Ford believes that diversity proves company values and diversity team can have better performance. Ford value and respect each individual. Ford’s recruiting is a two-step process. After passing the first step- selecting potential people from the information candidates provide‚ candidates are invited to the talent management conference
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Moral Intensity of Ford Pinto Case Magnitude of the Consequences From the perspective of senior managers who made the decision‚ the magnitude of consequences introducing the Ford Pinto to the market is small. To support this point of view‚ Ford vice President firstly cited several statistical evidences. In 1975‚ only 12 of 848 deaths‚ which associated with passenger-car accidents in which fires also occurred‚ involved occupants of Pintos. And in 1976‚ the number of occupant fatalities in fire-associated
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Korea motor industry Dahl Ochola Owino 2nd Year George Onyango 24‚ 12‚ 2012 Executive summary The motor car industry has experienced expansion as result of the government support and the management strategies of the particular firms. This report analyses the motor industry in Korea especially the evolutionary learning of two companies‚ the firms’ strategies and the industry policy of the country‚ the report further looks at the various phases that the firms in the industry undergone for
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Tata Motors Limited: Ratan’s Next Step Executive Summary Ratan Tata‚ chairman of Tata Motors Limited (Tata Motors)‚ came out with the good reputation "the world’s cheapest car" into New Delhi Auto Expo. Introduction of Tata’s background Situational Analysis Strengths Manufacturer of the world’s cheapest car 81% of domestic sales in India Diverse and complete range of resources (98 companies in 80 countries) Own steel factory resource Ratan’s well-known understanding of business (auto design
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