� MARKETING AND SALES STRATEGIES OF APPLE INC. INTRODUCTION Over Apple ’s thirty-five year history‚ Apple has become the worldwide model for what a successful company should look like. Apple ’s annual revenue climbed to $108.25 billion dollars and their shares rose 75% during the fiscal year of 2011. After winning the _Fortune_ "Most Admired Company" award for the fifth year in a row and having their value top the $600 billion dollar mark‚ Apple is asserting its position as the most valuable US
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Marketing Strategy Case Analysis – Apple Inc. Content Introduction -----------------------------------------------------------3 SWOT analysis -------------------------------------------------------4 Question 1 -------------------------------------------------------------6 Question 2 -------------------------------------------------------------7 Question 3 ------------------------------------------------------------10 Recommendation ---------------------------------------------------12
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EXECUTIVE SUMMARY Apple Computer’s 30-year history is full of highs and lows‚ which is what we would expect in a highly innovative company. They evolved throughout the years into an organization that is very much a representation of its leader‚ Steven Jobs. Apple made several hugely successful product introductions over the years. They have also completely fallen on their face on several occasions. They struggled mightily while Jobs was not a part of the organization. Apple reached a point where
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Apple has been in the USA and world marketplace since 1975 and today it is one of the leaders in technology market in the USA and in the world. Some even say “ Apple is mostly Steven Jobs life rather than a company’s history “ During Apple’s history almost most of the time Steven Jobs name is associated with turning points for Apple. For example in the very beginning Jobs and Wozniak created Apple I in 1975 and the sales was pretty much fine. Then Apple II was designed in 1977 and just a within
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SWOT analysis of Apple This is an Apple Inc. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Industries served Apple Inc. Computer hardware Computer software Consumer electronics Digital distribution Worldwide U.S. Tim Cook $ 156.508 billion (2012) $ 41.733 billion (2012) 72‚800 Samsung Electronics Co.‚ Ltd.‚ Amazon.com‚ Inc.‚ International Business Machines Corporation‚ Cisco Systems‚ Inc.‚ Google Inc.‚ Microsoft Corporation
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multinational company. Apple corporate culture In apple the employers can enjoy a relaxed and casual working environment. Even the infrastructure is designed in to ensure maximum work time pleasure; The Company gives freedom for the employers like wearing casual dress in the office premises etc. Since the company is facing endless challenges and opportunities everyday the company gives special consideration ensuring the first class treatment to the new recruited employees. Apple also provides many
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Apple Inc. Texas A&M University – Commerce Table of Contents Abstract 3 Apple Inc. 4 Product 4 Promotion 5 Place. 6 Competitive Environment……………………………………………………………..…10 Conclusion…………………………………………………………………………….....12 References 14 Tables………………………………………………………………………………….…15 Abstract This research paper is designed to evaluate and discuss the history and marketing strategies of Apple Incorporated. In this paper the reader will find information on the four P’s
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AP 1.0 Introduction Apple started in April 1976 as a computer company by Steve Wozniak at 26 years old and Steve Jobs at 21. Then‚ McKenna had designed the Apple logo in 1977. After putting in much effort‚ the annual sales reached $1 million selling the first microcomputer to use color graphics. In September 1997‚ Apple’s board of directors named Jobs as a temporary chief executive officer. Because of Jobs’s restorative efforts‚ by the decade’s end‚ the title of "temporary" was dropped
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Marketing Framework: Apple Inc. Shashank Jadhav M.Pharm + MBA (Pharmaceutics) Mumbai Batch Roll No. A016 Marketing Strategy ( Minor Assignment) MARKETING FRAMEWORK: APPLE INC. Few days back there was buzz all around the world because of Apple’s announcement of its new smartphone. It’s the usual way of Apple to launch a new product in market. Creating hype of the product in market as soon as idea is generated and make people wait ‚ make them discuss about product and always surprise customers with
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Apple Distribution and Channel Management : Describe the channel strategy in place‚ give your opinion about its effiency and describe how to could be in the 10 coming years. The company Apple sells lots of technologic and innovative goods and services‚ like the famous iPhone‚ iPod or Macintosh. The success of this firm is due to the innovation‚ an excellent communication‚ design‚ the ease use‚ and in other hand due to the adapted channel distribution strategy. As we can see‚ Apple Products aren’t
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