IBM Case Analysis “What happened to IBM‚ the symbol of American supremacy?” -Challenge to America video‚ 1993 Problem Statement IBM needs to grow revenue and stay competitive in the dynamically changing computer marketplace of the 1990’s by maintaining technological leadership and accepting the organizational transformation which needs to be undertaken for them to excel. IBM needs to recapture their previously held powerful position in the personal computer and microprocessor markets and
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IBM Q.1) What are the strengths‚ weaknesses‚ opportunities and threats are suggested in Louis Gerstner’s comments. Ans: Strength It is the world’s premier commercial centre of technology innovation. IBM’s 3 major growth engines –services‚ software and component (OEM) technology provide more than half of IBM’s revenue. Technological advancement: IBM has “blue chip” 500 today’s fastest computers. Weakness No share in all segments e.g. hardware‚ software‚ etc Opportunities It is the period
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Secret Recipe uses IBM SurePos & iWaiter solutions to empower staff to increase sales and improve tracking of its franchisees’ sales Secret Recipe Cakes & Cafe (Secret Recipe) is a retail food-services company in Malaysia with more than 80 caf?locations. Established in 1997‚ Secret Recipe is a Malaysian company that produces and markets high-quality cakes‚ desserts and fusion food. Secret Recipe expanded significantly when it opened 82 moderately priced cafe‚ including 11 in Singapore
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The SWOT Analysis of Lenovo-IBM Acquisition Case study: The acquisition case of American IBM Personal Computer by the Chinese computer company Lenovo. This article uses SWOT matrix to analysis the post-merger situation of Lenovo’s PC business and try to demonstrate a possible roadmap for future business. On December 8th of 2004‚ Lenovo announced its merging of IBM’s world personal computer (PC) business which included the ThinkPad line of PCs. This deal costing Lenovo $1.25 billion‚ including $650
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manner by how the study will be conducted. This includes the research design‚ locale‚ respondents and the sampling design. Research Design The study is a quantitative - descriptive research about the level of satisfaction in using IBM Lotus Notes among the employees of Pioneer Insurance Company. The study used survey questionnaires to gather primary data. Locale Pioneer Insurance Company is the consistently charted insurance milestones for over half a century
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three days later in tears to thank the representative personally‚” recalls Bridenstine. “She did verify that it was a fraud. She lives on Social Security and could not afford to lose money. The call was emotional and heartwarming.” Working with IBM and Alpine Consulting‚ MoneyGram has gained clear visibility into the transaction history of each customer and insight into “who’s who?”‚ “who knows whom?”‚ and “who does what?” as it
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1. How would you define “business process management” based on this video and text reading? How would you compare it to business process re-engineering‚ continuous improvement‚ and total quality management approaches? Business process management is an approach to business in which aims to continuously improve and manage business processes. Business process management focuses on process improvement‚ process efficiency and effectiveness‚ and management control over processes. 2. What are the major
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M.B.A. DEGREE EXAMINATION‚ NOV/DEC 2006 Third Semester BA 1701 – INTERNATIONAL BUSINESS MANAGEMENT (Regulation 2005) Time : 3 Hours Maximum: 100 Marks PART A – (10*2=20 Marks) 1. What is the principal economic basis for international trade?
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NIILM Center for Management Studies 2009-11 Rajesh Kumar Singh Roll No 29084 Production and Operation Management Assignment Question: Discuss operations strategies of three companies. Answer: Operational Strategy: Amazon.com Introduction: Amazon.com has become the largest customer friendly online retailer and provides one click purchase facility to its wide range of products including books‚ music‚ toys‚ gifts‚ electronics etc. For 2011 Amazon’s net sales documented the value of $48077
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Principles of marketing chapter 1 Marketing is: managing profitable customer relationships. The twofold goal is: 1. To attract new customers by promising superior value. 2. Keep and grow current costumers by delivering satisfaction. Old marketing sense: telling and selling New marketing sense: satisfying customer needs Marketing starts before the product is produced and goes on throughout the product’s life. Definition marketing in the business context: a process by which companies
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