APPENDIX 3: PAST EXAMINATION PAPER Note to Students: Providing a copy of this paper does not signify that future papers will follow the exact same format. SAMPLE EXAM (Worth 50% of final grade) Note: Final exam format may somewhat vary. This final exam will use multiple choice questions. You will be required to answer 100- 120 multiple choice questions in 3 hours and enter your answers using the Scantron sheet that had been provided to you. You
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Running Head: TEAM DISTINGUISHED IMAGES ANALYSIS Strategic Analysis Analysis 2 The Glo-Bus application was a very challenging and intriguing exercise. Starting out in the simulation‚ our team was positioned well with a good strategy and several strengths in our first couple of years. Despite this strong start‚ we struggled to adapt to the changing market conditions and adapting our strategy accordingly. Ultimately‚ we gained several new insights that should help us each in our future strategy
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Business-Level Strategies There are four generic strategies that are used to help organizations establish a competitive advantage over industry rivals. Firms may also choose to compete across a broad market or a focused market. We also briefly discuss a fifth business level strategy called an integrated strategy. 1. Cost Leadership – Organizations compete for a wide customer based on price. Price is based on internal efficiency in order to have a margin that will sustain above average returns
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Nokia’s Strategic Management Nokia Description of Company Nokia envisions a world where connecting people to what matters empowers them the most of every moment Nokia’s CEO Olli-Pekka Kallasvuo Generation of Nokia NOKIA’S FIRST CENTURY: 1865-1967 • The first Nokia century began with Fredrik Idestam’s paper mill on the banks of the Nokianvirta river. Between 1865 and 1967‚ the company would become a major industrial force; but it took a merger with a cable company and a rubber firm
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Cirque du soleil Introduction Founded in 1983 by a group of street performers‚ Cirque du Soleil has been in constant evolution since its creation. The company enjoys excellent international recognition and is reputed to have reinvented circus arts. The company was founded by Guy Laliberte‚ Gilles Saint-Croix and Daniel Gauthier with a differentiated offering in the circus industry blending street circus with opera‚ dance‚ theatre‚ live music‚ excellent choreography and amazing pyrotechnics
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existing enterprise software. The iPad was very geared towards the consumer segment. Thus there was a niche in the enterprise tablet space that Microsoft should have exploited. This would have also helped in terms of narrowing down the focus on a few key applications‚ distributors and use cases. Taking a leaf out of Blackberry’s book they could have made enterprise security as one of their key differentiators especially given the wide adoption of outlook email
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Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration
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SANTOOR Santoor is the third largest soap brand in India. The brand‚ belonging to Wipro Consumer Care‚ has done well for itself by beating the international biggies and carving a niche for itself since it was launched in 1986. In the past 25 years‚ the run for the brand was not always so good‚ but a consistent and strategic communication has played a pivotal role in its success. Santoor is a Rs1‚000 crore brand and has been growing at a CAGR of 23 per cent for the last five years. The communication
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Chapter 8 Strategic Management The Importance of Strategic Management 1. __________________ is the collection of managerial decisions and actions that determine the long-run performance of an organization. a. Planning b. Goal-oriented management c. Strategic management d. Leadership (c) 2. Studies of the factors that contribute to organizational performance have shown _____________ relationship between strategic planning and performance. a. no b. a mixed c. a negative d. a positive
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1.5 Competition and five forces: In order to achieve average return‚ Customer satisfaction is a core competency that every organization should focus. Business level strategies are used to carry out this core competency. Actions which are taken to add values to customers and gain competitive advantage in a specific market with the single product or service‚ are included in the business level strategy. The main concern of a business level strategy are position of a firm in the industry‚ firm’s competitors
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