(e.g. Olam’s key differentiators reinforced each other — Local customer relationships meant they could react quicker to needs and weren’t adversely effected by problems in the supply chain (risk management) as if they were in a longer supply chain (SC = Farmers —> Olam — > Supermarkets VS. Farmers —> Suppliers —> Olam —> Distributors —> Supermarkets) Replicate — Grow in ways to exploit core differentiators by replicating them in new contexts — E g. Olam used their differentiators (building local
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Outline • • • • • • Exam Team Expectations Upcoming Schedule Case Analysis Capstone Group-work Business Policy and Strategy – Feb. 17‚ 2015 Exam 1 • Average: 28.29 (~ 81%) • Range: 22 – 32 (~ 63% - 92%) • Which of the following is NOT an example of complementary products or services when thinking about “the sixth force” of Porter’s five-forces? – Xbox gaming console and Halo gaming franchise – Shell gasoline and Ford F-150 pickup truck – Google Android operating system and Samsung smartphone
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EMBA 2010-2012‚ Group F UBISOFT CASE STUDY – EXECUTIVE SUMMARY Industry’s structure – Porter’s five forces Competitive Rivalry within Industry - HIGH * Very attractive‚ dynamic market * Large number of competitors * High and innovative technology in use * Sophisticated‚ cross industry creation process (Telco‚ IT‚ entertainment) Bargaining power of Suppliers – LOW * Games made-in house‚ by hired developers having access to necessary software and engine licenses
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competitors are using a differentiation strategy with marketing as the propulsive of their less technical but more fashion designed shoes. New Balance has to decide whether the company should keep its actual strategic focus and continue to serve its niche of technical runners and athletes who seek advices and the perfect shoe fit‚ or if the company should compete against the big players by putting aside its business philosophy‚ strengthen its marketing skills and promote the design of less technical
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basis. The company has been able to translate this consumer "experience" of its products into a highly profitable business. The marketing principles‚ or the four P ’s‚ also follow the differentiator marketing strategy. Starbucks is competing in an industry where marketing principles has to follow the differentiator strategy‚ or it risks losing market share. The company must create value to its customers‚ or the customers will find another place to spend their money. The marketing principles of Starbucks
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elements that must work together to create one unified strategy. These five key elements‚ which are guided by the company’s mission‚ objectives and strategic analysis form the strategy - consisting of these domains of choice: arenas‚ vehicles‚ differentiators‚ staging‚ and economic logic. Consideration should be placed on all five elements‚ and not just a few components of a strategy. These elements call not only for choice‚ but also preparation and investment. It is important that they align and
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LESSONS FROM A TEAM The importance of team in today’s world cannot be emphasized enough. It is very important to be a team player. In every aspect of life‚ be it personal and professional it is all about playing in a team. Everyone in their life‚ at least once says - I have a team that sucks !!! That means 1). either your team does no do too much and you’re the one they are piggy-backing on. or 2). you’re the odd-one out in the team‚ disliked by the rest. it better not be the latter or
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create and develop other brand elements which can act as a powerful differentiator. Successful brands take advantage of all their brand elements there by creating various points of impact in the mind of the consumer. Take the case of Absolut Vodka. This is a brand which used its simple trademarked Vodka bottle as a powerful brand element. Through consistent campaigns‚ the Absolut Vodka bottle was developed as a powerful differentiator for the brand. The trademarked bottle has become the most remembered
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DIFFERENTIATION STRATEGY In this paper work we will talk about Differentiation Strategy. In contrast to the cost leadership strategy‚ implementation of a differentiation strategy means that value is provided to customers through the unique features and characteristics of a company’s products rather than by the lowest price. Because differentiated products satisfy customers’ unique needs or preferences‚ companies can charge premium prices for differentiated products. For the company to be able
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Divers strategic situation. Based on my findings‚ I believe Coral Divers is in a decreasing state of financials and diminishing competitive position. Their net income is negative and increasing in 2005 through 2007. In addition‚ there is a lack of differentiators at Coral Divers‚ hindering them from their competition. The issue at hand is whether Coral Divers should take on a potential growth strategy‚ which consists of adding a family vacation portion to their resort‚ and an adventure diving aspect
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