XLRI‚ JSR 13-16 Batch (BME) GIONEE MARKETING PLAN IN INDIA PREPARED BY : Kumar Vivek MP13031 Rajeev Das MP13040 Sanjiv Ranjan MP13048 Suraj P.Upadhyay MP13062 Vishav Bandhu Sharma MP13070 INDEX Topic Page no A. SITUATIONAL ANALYSIS 1. Introduction to Indian Smartphone Industry 3 2. Market Structure
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Brand Management Midterm Study Guide January 23‚ 2013 * Inter Brand’s Valuation Approach * The increasing recognition of the value of intangibles came with the continuous increase in the gap between companies’ book values and their stock market valuations‚ as well as sharp increases in premiums above the stock market value that were paid in mergers and acquisitions in the late 1980s. * The brand is a special intangible that in many businesses is the most important asset. This
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Compensation packages are determined by organizations of the type of business the business conducts. Compensation packages can consist of financial and non-financial systems like reward programs or some would call it perks and benefits. This study is for a limousine service as a driver in the field and the limousine service starts with an annual rate that has been estimated by surveys of the Bureau Labor of Statistics of a base start of $26‚000 and with benefits of the employer that they choose to
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Chapter I 1. The principal driver(s) of shareholder value is (are) a. profitability. b. profit growth. c. market share. d. profitability and profit growth. e. all of these choices. 2. A competitive advantage is considered to be a sustained competitive advantage when the a. advantage endures for a long time. b. firm is able to spread the advantage to all of its business units. c. advantage is very large. d. advantage was gained at a low cost. e. managers who developed the advantage are still employed
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profit level Increase market share from 4% to 10% (sport sub-segment>500cc; Ducati market). The above approach showed following impressive results: CAGR of EBIT grew from 1997 – 2001 by 22.61% Share of Market in the Ducati relevant market (Sport Niche) grew from 5.1% to 6.7% (1997 – 2001‚ global market) - whereas most competitors are losing market shares; only Yamaha won shares as well and Harley shares transferred to Buell
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is pursing a mix of differentiation and operational efficiency business strategies. Popeyes is a differentiator in which one of their strategic pillars is Louisiana Heritage that no one in the industry can match. Having Louisiana heritage separates Popeyes from their competitors and makes them a differentiator. They have also redesigned Popeyes restaurants to look more like “fast casual” darlings like Chipotle and Panera. Popeyes has distinguished themselves
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In reviewing the many components that make up the Stategy Diamond‚ the Arenas section tends to be the biggest. The Arenas section asks some key questions relating to where the firm is active in the market and where they tend to do most of their business. After evaluating the Cummins Inc. business model‚ it has been easy to determine what kinds of products they offer‚ what channels they use to sell their products‚ what business segments they have‚ the geographic areas where they are most prominent
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Q1: Why do you think Starbucks has now elected to expand internationally primarily through local joint ventures to whom it licenses its format‚ as opposed to using a pure licensing strategy? First of all‚ the main point of this topic is that local joint venture gives control to Starbucks. In fact‚ the company can be really sure that licensees are following its success formula. For example‚ it allowed the company to the liberty to train the foreign working party by transferring some employees
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Marketing Advertising Services in India – A study of JWT Table of Contents PART 1: STUDY OF ASSIGNED SERVICE BUSINESS Introduction With the growing economy‚ there has been a constant increase in the consumerist desires of the Indians . The advertising industry in India acts as a catalyst of these desires as the advertising in India was primarily confined to media like newspapers‚ television etc. The industry has evolved from small businesses to a whopping 300 billion worth industry
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enjoying that bottom of pyramid strategy which was full of potential and share Table of Content 1. Introduction Bottom of Pyramid concept 2. Capitec Bank at glance 3. Need of BOP by Capitec Bank 4. Implementing BOP 5. Key Differentiator 6. Consumer Orientation 7. STP 8. Marketing Mix 9. Conclusion 10. References Bottom of Pyramid – concept The phrase “bottom of the pyramid” was used by U.S. president Franklin D. Roosevelt in his April 7‚ 1932 radio address
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