I. Problem. In 1991 and 1992 Colgate-Palmolive (CP) been a dominant force in the Oral Care industry‚ mainly in the toothbrush segment. CP has been an successful company since the introduction of Colgate Plus‚ a toothbrush with a diamond-shaped head‚ in 1985. CP has consistently continued with research and development since the Colgate Plus breakthrough. However‚ when Aim entered the market in 1987‚ they focused on comfort‚ which made Colgate’s market share suffer. CP has a unique toothbrush that
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organization. The changes include the increasing (Pravin 2006) size of the organizations and the employees‚ growing specialization of labor‚ rising tensions and conflicts in the labor management relations‚ the deteriorating role of technology as a differentiator‚ and the initiation of multiple labor-related laws. History of Human Performance Technology (HPT) The field of HPT‚ also referred to as Performance Improvement‚ emerged from the fields of [[educational technology]] and [[instructional technology]]
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Wall-Mart Case Strategy Management What are Wal-Mart’s competitive advantages? Wall-Mart Competitive advantages: |Company |Total Assets |Total Sales |Net Profit |Total Equity | |Wall-Mart |180‚663 |418952 |16389 |71655
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middle-class and high income pet owners. 6. Largest stock keeping units (SKUs) in America to ensure reliable supply and on time delivery to customers. WEAKNESS 1. Competitors offer similar products. Pets.com still could not find key market differentiator. 2. Huge expectation on online marketing and promotion. Specialized team to maintain up-to-date and latest website content and information may incur increasing administration costs. 3. Pets.com have weak brand name as compared to more established
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relationship and trust that are already built by salesperson with the potential buyer‚ which could be a competitive advantage‚ especially for companies that offer products or services in highly competitive markets‚ the relationship and trust become key differentiators that are hard to match and even harder for rivals to compete against. Great salespersons are good relation builder; they focus on developing strong personal and professional relationships and advocated that across the sales process. “It costs
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Appendices…………………………………………………………………………………………… 9 - 22 2 Synopsis: Based on the financial analysis as shown in the Exhibits 1-9 and taking into account the effects of cannibalization on Paramount Pro and Avail‚ I recommend Paramount to adopt the niche positioning strategy. This strategy would (as per the financial analysis) result in high and consistent profit margins for the company and the risk involved would be lesser than that involved in case of the mainstream positioning strategy. With the
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popular or niche products among the market that are not kept by the traditional stores can contribute to a significant portion of the sales in online models of shopping. The assumptions of the theory are based on low cost of distribution‚ Availability of all kinds of products in the product category‚ extracting markets and consumer buying out of niche products. The long tail model works on the fact of how besides concentrating on popular products in a category‚ a new market can be created for niche products
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report also suggest that the new Amby will have a retro- look and will be in the price range of Rs 5- Rs 7 Lakhs. The new Amby will be a niche product. The interesting question is can this brand be saved with the new strategy ? From the report about the new Amby launch‚ it will be tough for the brand to regain its lost glory if the brand is going for a niche variant. According to Economic Times‚ Ambassador sells around 600 units per month in a market of 2 lakh cars/month. Ambassador is now
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has the highest growth among the three categories. Clean Edge was developed after a thorough research and is a technologically superior product. The company is not sure how to position Clean Edge. They have two options‚ either to position it as a niche product or to position it as a main stream. Question 1 Paramount is facing not only the traditional‚ on-going competition from other long term‚ but faces increasing challenges to its market share from new entrants as well. The market is consisted
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Commerce Bank INDUSTRY: Banking SERVICE: Checking Accounts & Loans COMPANY/BRAND: Commerce Bank SOURCE: HBS Premier Case Collection WRITTEN BY: Frances X. Frei‚ Corey Hajim PUBLICATION DATE: Dec 02‚ 2002 PROD. #: 603080-PDF-ENG Reader’s comments would be much appreciated and replied to!!! Analyze Commerce Bank’s service delivery system prior to ‘Retailtainment’. Base your analysis on the following heads: Service Offering Funding Mechanism Employee Management System
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