MBA798 Capsim Simulation Strategy Plan Industry C55926 Team members: Team Digby 1. Organizational Structure Illustrate in AppendixⅠ Digby sensor manufacturing company consists of R&D‚ Marketing‚ Production‚ and Finance four main departments. In our team‚ we have five product managers and one CFO. Product leaders Daze (Traditional): Dell (Low-End): Dixie (High-End): Dog (High-End): Dot (Performance): Dune (Size): CFO: Roles and responsibilities
Premium Marketing Product management
the customers within the low tech segment but there will likely be more competition for market share. 1. The strategy that I would like to see the management of Chester Company adopt over the next five years is that of “niche cost leader” (Capsim Management Simulations‚ 2012) for the low technology segment of the B2B sensor market and to obtain thirty-five percent of that market. This will be achieved by appealing to customers’ sense of thrift. To cut prices below the competition‚ management
Premium Marketing Term Appeal
Analysis of Erie Erie is currently a strong competitor in the Traditional segment. They have two products in this segment‚ they are both priced the same‚ however‚ Echo is spot on the ideal position customers want. The age is of these products are also close to the two years that customers want. The price is a little on the high side‚ but competitive. The MTFB of the sensors are also very competitive. The company could be a little more accessible. They have stopped the High performance plant
Premium Marketing A Great Way to Care English-language films
We chose Broad Differentiator as the basic strategy for our company. Through this strategy‚ our company will attempt to differentiate our product line in several distinct dimensions. By providing products that are vastly superior and unique from our competitors and pricing the products affordably‚ we can gain customers’ loyalty and awareness. Since our company’s main focus is premium products we will aim for high contribution margins‚ around 50%‚ on average‚ over all five products. After establishing
Premium Investment Leverage Variable cost
3333333333333333333333 This year Andrews achieved an ROE of 6.0%. Suppose management takes measures that increase Asset turnover (Sales/Total Assets) next year. Assuming Sales‚ Profits‚ and financial leverage remain the same‚ what effect would you expect this action to have on Andrews’s ROE? Select: 1 Andrews ROE will increase. Andrews ROE will remain the same. Andrews ROE will decrease. On the income statement‚ which of the following would be classified as a variable cost? Select: 1 Depreciation
Premium Balance sheet Depreciation Cash flow
importance. Our costs will be much lower than our competitors which translates into a lower market price for this product‚ which is ideal for our customers. We based our sales predictions off of Steve’s data‚ who is currently using the same strategy in Capsim‚ so we are assuming that our data will be somewhat similar. The actual industry total unit sales were 12‚488‚000‚ his segment growth rate was 11.7%‚ and his market share percentage was 19%. From those numbers‚ his forecasted sales for the low end
Premium Marketing
Sensor Industry As part of the sensor industry‚ The Flopping Fish Inc. is a technology based company that creates sensors for other businesses that can be utilized and in corporate in cameras‚ biometric devices‚ and labs. Our products allow us to enter into multiple and diverse arenas such as: genetics‚ power generation‚ and satellites. Corporate Background Information The Flopping Fish‚ Inc. was incorporated in Central Pennsylvania in 1995 through the separation of a sensor monopoly. The
Premium Corporate governance Management occupations Chief executive officer
Tutorial - CapSim Word Study Guide 2010 1. When opening the Excel version of Capstone®‚ you should do what to Macros? a. Enable b. Disable c. Engage d. Disarm e. Does not matter Online Team Member Guide Page 3 of 3 of the Capstone Spreadsheet http://www.capsim.com/guides/capstone2011/capstonespreadsheet/after-loginbc9c.html Rehearsal Tutorial 2. If there are two identical products‚ one that has 100% accessibility and one that has 0% accessibility‚ a. the one with 0% accessibility will not sell
Premium Marketing Product differentiation Supply and demand
There are several roles which each team member has the responsibility of taking on throughout the duration of the project. The formal roles which members must assume revolve around the Capsim simulation and are divided by the major the sectors of the Erie business. Responsibility for certain roles has been assigned based on prior knowledge‚ experience‚ and interests. Alex has taken responsibility for Research and Development‚ Lucy for Marketing‚ Ryan for production‚ and Kyle for Finances. Each member
Premium Management Project management Leadership
process of ’cognitive housekeeping’ whereby a practitioner would explore their own values‚ beliefs and practice to a professional situation. It is also frequently perceived that a structure is helpful to support and encourage more than just simple reflections ‚Jones (2009). Popular theorists have emerged in reflective practice‚ Schon cited in Smith (2011) expands on the concepts of Dewey (1933) and Kolb (1984) by not simply learning from errors but to explore one’s own theory. Introducing the concept
Premium Reflection Education Lifelong learning