NATIONAL UNIVERSITY OF SINGAPORE NUS Business School Department of Marketing MKT1003X Marketing Semester I‚ 2013/14 Course Coordinator: Assoc Prof. LAU Geok Theng Office: Mochtar Riady Building‚ Biz1-08-10 Tel: 6516-3179 Email: geoktheng@nus.edu.sg Course Tutors: Lee Shiang Jium (mktv23@nus.edu.sg) Yong Yoon Mei (mkt27@nus.edu.sg) Jaquilin Danker (mkt38@nus.edu.sg) Ritu Narayan Course Objectives This is an introductory course in marketing. It seeks to
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Practice Marketing Simulation An Individual Analysis of Team 45F Advertising Decisions An individual analysis of the marketing decisions made by Team 45F throughout turns 1 to 2 in the practice marketing simulation. In particular this report will focus on the selection of advertising mediums throughout the initial phase of product launch. What Were the Implications of the Advertising choices for Team 45F from Turn 1 to 2? Introduction This report analyses the advertising
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Synergetic Solutions Report Individual COURSE DATE Professor Synergetic Solutions Report The Synergetic solutions simulation helps in deciding what steps need to be taken to help the company succeed in the networking solutions market. There were different strategies that could be implemented‚ and also actions plans to take in making the company successful. In cases where productivity increases absenteeism was on the decline. This simulation allows for the identification
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SIMULATION MODEL FOR EMERGENCY DEPARTMENT ABSTRACT The paper presents a comprehensive research study on the Simulation Model for Emergency Department. The study was conducted in the Emergency Department (ED) at The Ohio State Medical Center. A simulation model was developed using Arena (7.0) to model the process flow of patients in order to analyze the ED System performance. A Statistical Design of Experiments study was performed to study the significance/ non significance
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Ethics Game & Reflective Journal This journal contains the reflection of the Ethics Game simulation assignment. The purpose of this paper is to describe the steps and process that I used to answer the ethical questions involved in two simulation games: The case of the troubled Teen and Policies and Politics. In addition I will also discuss how these concepts relate to my workplace. The case of the Troubled Teen: This case describes the case of an unmarried‚ 16 year old pregnant patient (RB) admitted
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MGMT 2012- Introduction to Quantitative MethodsGraded Assignment One Students should note that this assignment should submitted in two files: Excel for Question 1 A and Word for the other questions. Question 1 A The Eastern Caribbean Central Bank has estimated that the outflow of US$ (foreign currency) to purchase motorcars is putting a terrible strain on the exchange rate. The Governments subsequently entered in negotiations with Nissan Motors of Japan‚ with the view to establishing
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Business Process Simulation Revisited Wil M.P. van der Aalst Department of Mathematics and Computer Science‚ Eindhoven University of Technology‚ P.O. Box 513‚ NL-5600 MB‚ The Netherlands w.m.p.v.d.aalst@tue.nl Abstract. Computer simulation attempts to “mimic” real-life or hypothetical behavior on a computer to see how processes or systems can be improved and to predict their performance under different circumstances. Simulation has been successfully applied in many disciplines and is considered
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Ease of use. The act of simulation model construction is accepted in the simulation community to be a fundamentally hard problem. simulation is and always was a highly specialised application area‚ with a high degree of difficulty. Simulation beginners often spend a great amount of time to accumulate the knowledge as well as the experience to overcome the technical complexity of simulation ‚ and even for the experienced user‚ building‚ running‚ and analyzing a simulation model can be a very time-consuming
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International Trade Simulation 07/22/2012 XECO/212 To: The President of Rodamia International Trade Simulation Report This simulation identified Rodamia’s bodering countries provide an opportunity for trade and investments that could benefit Rodamia. Trade with other countries would give consumers a bigger variety of choice as far as price and goods. Domestic producers will increase production to keep up with the market demands in other countries. This would produce more capital for investing
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Marketplace Stimulation March 29‚ 2011 Table of Contents Report to Executive Board of Corporate Headquarters 6 Financial and Market Performance for Second Year 7 Brief Business Plan 7 Brand Strategy 7 Pricing Strategy 8 Advertising Strategy 8 Sales Strategy 8 Business Strategy and Performance for Second Year 8 Overall Business Strategy 8 Departures from the Marketing Plan 8 Significant Events that Affected the Company 8 Current Situation in the Market 9 Competing in the Future 9 Lessons
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