NASCAR: A Branding Success case study Anand Narayanan MAR 5125 – Spring 2011 Case Summary: In the past 60 years‚ National Association for Stock Car Auto Racing (NASCAR) has become one of the top auto-racing series in United States and the number one spectator sport in America.[i] NASCAR has primarily held three national series (NASCAR Sprint Cup series‚ NASCAR Camping World Cup series and NASCAR Nationwide series) along with some regional and international series. Primarily‚ NASCAR has
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Jagannathan 26 Section:SD2 BAJAJ PULSAR: “DEFINITELY MALE” Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. This bike has virtually redefined biking in this country. Pulsar launched in 2001 is the market leader in the 150 cc + performance bike segment. More than that‚ this brand changed the fortune of Bajaj Auto Ltd. Its highly masculine outlook with sporty‚ engine sound‚ smoothest power drive‚ dashing structure gives the complete satisfaction of
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Case study 1: Bajaj Auto Ltd. Your task : Analyze the position of Bajaj in the current market set-up‚ evaluating its strengths‚ weaknesses‚ threats and opportunities available. Bajaj Auto Ltd. (BAL) is one of the oldest and the largest manufacturer of automobiles in India and has been the market leader in scooters. In 1990s‚ the near monopolistic market structure‚ perhaps‚ lulled the company into being complacent and they gave way to the competitors like Hero Honda and TVS. Hero Honda and TVS
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repetitious and boring. He was 11 years old when he dropped out of school and ran away from the rectory. Jones crossed the river and went back to Cincinnati‚ immediately picking up employment at an auto garage. The young Jones had a love of the mechanics of cars‚ and strove to spend as much time learning about autos as possible. He was hired to keep the garage clean but soon demonstrated his natural capability as a mechanic. Jones worked full-time as a mechanic in the garage upon turning 14‚ the legal age
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Auto Detail Supplies Renu Cleaners LLC is based in Corona‚ California with a secondary distribution warehouse in San Jose‚ Ca. We are a manufacturing and supply company for the automotive aftermarket industry. We pride ourselves in providing premium quality automotive products and accessories. We offer over 23 years of experience with product research and developement as well as an advanced background in automotive reconditioning‚ sales and customer service. Finish Renu Car Care Finish Renu Car
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affected are children; apart from the life threatening diseases mentioned above‚ many of them suffer from lifelong ailments as such Asthma. People exposed to prolonged periods to this pollution‚ the roadside hawkers‚ shop owners‚ traffic policemen‚ auto-rickshaw drivers‚ rickshaw-pullers and others who spend long hours on the road‚ were the most vulnerable. Like children‚ they also face very high risk of potentially devastating health consequences of the pollution. So what causes this negative externality
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The 2010 Automotive Aftermarket Study Google/Compete The Role of the Internet and Search in the Automotive Parts‚ Tires‚ Services‚ and Accessories (PTSA) Research and Purchasing Process U.S.‚ Nov 2010 Background and Methodology Background • The purpose of this study is to quantify consumers‟ use of the online channel for automotive parts and service research and shopping. Methodology: Phase 1 • Identify visitors to parts & service websites and report the following analytics: – Trended
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terms of the customers’ needs and wants. It results in the failure to see and adjust to the rapid changes in their markets. The history of Indian Business has been exposed to many instances of marketing myopia ‚ one of the biggest being Bajaj Auto. Bajaj Auto came into existence in 1945. It started off by selling imported Vespa scooters and three wheelers in india. In 1959‚ it obtained license to manufacture two& three wheelers and went public in 1960.In 1960‚ it set up a shop to manufacture them
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Aurangabad | | | | “VARROC ENGINEERING” this is main vendor of Bajaj Auto. certified ISO-9001‚ Manufacturing Automotive Components. ▪ AC generator regulator & rectifier unit and capacitor discharge ignition (A.C. analog and D.C. igniter product) for auto ignition systems. ▪ This plant collaborated with Mitsuba Corporation‚ Japan and developed Rectifier Regulator Unit. Job Profile : ▪ Manpower handling
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Stephen S 04/29/2011 Automobile Repair and Mechanics Automobile repair is not only an interesting field to me‚ also I feel automobile maintenance is necessary knowledge to have in today’s auto market. Like studying for school or learning the skills of a job; I feel knowing how to repair a vehicle will produce a cost effective lifestyle‚ and take out all the hassle anyone who owns a vehicle encounters everyday. How many Americans can change their own oil that don’t work as mechanics‚ or what
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