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    Transworld Auto Parts

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    Christine Lam BA 453 – Case Briefing: Transworld Auto Parts November 11‚ 2012 Company Overview: Transworld Auto Parts (TAP) is a Tier 1 manufacturer of original and after-market parts for automobile producers both in the United States and abroad. TAP focuses on manufacturing in two core product lines: electronics and interiors. Apart from that‚ it also separates its customer-centered divisions into four divisions: luxury‚ economy‚ mid-priced‚ and truck. TAP also serves in three main geographic

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    Book review On BUSINESS MAHARAJAS -GITA PIRAMAL [pic] Business Maharajas concentrates on the strategy and decisions Strategies Introduction An Insight into Some of India’s Most Powerful Business Tycoons and the Eight of India’s most powerful men. It focuses on their personal experiences and visions to expose how they think and conduct their businesses. Let’s find out more about them. • DHIRUBHAI HIRACHAND AMBANI • RAHUL KUMAR BAJAJ • ADITYA VIKRAM BIRLA

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    Japanese Auto Industry

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    In order to promote the growth and development of the Japanese auto industry the government began its involvement by obtaining military trucks in 1937 from automakers like‚ Toyota‚ Nissan‚ and Isuzu. General Motors (GM) and Ford had already established factories inside Japan‚ the low tariffs in Japan helped further the incentive to develop foreign factories inside Japan. These foreign factories really hurt Japan’s small automobile manufacturers who could not directly compete with the mass production

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    Indian Auto Component

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    INDIAN AUTO COMPONENTS INDUSTRY Replacement market and exports hold up growth at above OEMs’ levels; cost pressures‚ currency volatility and threat of imports remain a challenge ICRA RATING FEATURE MARCH 2012 Rise in exports and higher domestic replacement demand partially offset the impact of lower supplies to the domestic OEM segment The ~Rs. 1‚600 billion Indian auto components industry has been witnessing a moderation in its revenue growth since the beginning of this fiscal following the deceleration

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    Skoda Strategy

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    brand SKODA marks ten years of success in India New Delhi/Mladá Boleslav‚ January 5th‚ 2012 –SKODA is determined to continue strong growth worldwide and to improve its favourable position in India‚ officials of the Czech company said at New Delhi AUTO EXPO 2012. In 2011‚ SKODA’s worldwide sales results based on preliminary figures increased by around 15 percent to around 875‚000 vehicles‚ marking an all-time high. In India‚ SKODA’s sales grew to 30‚005 units‚ up 50 percent as against the previous

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    Question Paper Integrated Case Studies - II (MB3J2): October 2008 Case Study∗ (100 Marks) • This section consists of questions with serial number 1 - 5. • Answer all questions. • Marks are indicated against each question. Read the case carefully and answer the following questions: 1. “The greater the level of involvement of a company in foreign markets‚ the greater the need for it to monitor the political climate of the business.” In relation to the effect of a country’s political environment

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    North Country Auto

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    NORTH COUNTRY AUTO‚ INC. North Country Auto‚ Inc. was a franchised dealer and factory-authorized service center for Ford‚ Saab‚ and Volkswagen. George G. Liddy‚ part owner‚ recently developed new control systems for the five departments within the company; new car sales and used car sales‚ service‚ body‚ and parts. Mr. Liddy wanted to see each department ran like a separate business. He was trying to motivate his department managers to see how beneficial this would be in the long run‚ not only to

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    i) How they choose a product. ii) Why they choose a brand. iii) How they choose a dealer. iv) When they purchase. v) Which purchase options they choose. vi) Why they prefer it. vii) Why they go for Auto Finance option. viii) And they aware of every rupee they pay. Consumer buy what‚ where‚ how & why when all these can be seriously answered by a company it has a great advantage over its competitions. In understanding it the marketers need to

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    North Country Auto

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    Numerical: (1) North Country Auto-Transfer Pricing problem‚ Page 181‚ Book: MCS by Vijay Govindarajan & Robert N Anthony Solution: Facts of the case: (a) North Country Auto has departments/profit centre : (i) New & (ii) Used Car Sales‚ (iii) Parts‚ (iv) Service & (v) Body. (b) New & Used cars dept.: Headed by managers. They dealt in cars of Ford‚ Saab & Volkswagen. (c) Parts dept.: Manager was responsible for tracking parts inventory for the three lines & minimizing both carrying cost &

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    depending on how sensitive each segment is to particular prices. Coupons‚ special sales events‚ clearance sales and discounts are examples to explain the phenomenon. Often such price discrimination are offered in specific cities in the country‚ Bajaj Auto Ltd. started the scheme on 20th august 2001‚ where by if you buy a Bajaj Spirit two-wheeler you get Rs.3000/- off‚ valid only in Ahmedabad. 2. Effect on consumer behaviour: As sales promotions are mostly announced for a short period‚ customers may

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