The course focused on identifying tools needed for the strategic analysis of firms and industries as well as key strategic issues that are faced when managing corporations. It also involved working in groups to make strategic decisions using the CAPSIM business simulation tool‚ which is an interactive platform through which students apply their acquired knowledge and practical thinking skills to test different strategies in a competitive environment. Overall‚ Jane is highly intelligent and has
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change‚ such as in atmospheric pressure‚ that will then change voltage and transmit the information to another device such as a thermometer. After much research‚ Sensors‚ Inc. decided to enter this market and with the use of specialized software‚ Capsim ® Simulation‚ make critical decisions about R&D‚ Marketing‚ Production‚ Finance‚ TQM and HR. Way back in 2008‚ each of the companies in the electronic sensor industry was on an even
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Memorial Union. (A copy of the textbook is on reserve in the library) (2) Foundation Business Simulation (www.capsim.com) * Each student is required to register for the simulation. Registration codes can be purchased by credit card online at the Capsim website or at the ISU Bookstore. The online registration price is $53.99. The price at the bookstore is approximately $75. (3) Blackboard Learn (4) Lynda Tutorial Library *Useful free resource to review functions of MS Excel and MS Access. Login
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INTRODUCTION: STRATEGIC MARKETING MANAGEMENT is the “follow-on” to the MBA/MAC ‘core’ course in marketing. In this course we will emphasize the integration of marketing mix decisions; and the longer-term effects of Marketing Mix decisions and changes in the mix over time. “Price” becomes “price policy‚” value-in-use‚ ‘willingness-to-pay’ and price discrimination tactics. “Product” becomes product line breadth‚ customization and variety‚ and product life cycle choices. “Place” becomes the design
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Integrative Business Applications BA 3103 Spring 2014 Dr. Andrea Hornett (“dr. andy”) E-Mail: Andrea.Hornett@temple.edu Office Hours: MWF – 8-11 am Door is always open drop in anytime. Appointments can be scheduled for any day or time. Office: 384 Speakman Hall Course Overview and Objectives: This course is intended to provide undergraduate junior-year business majors with an opportunity to integrate the material in the lower and upper BBA core courses in Accounting
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CAPSIM Quiz (done individually) Due Tuesday‚ September 11th at beginning of class number answers only & signed honor code 1. If you or your team decides to introduce a new sensor product‚ when should capacity and automation be purchased? 1. Two years or rounds prior to product release 2. One round prior to product release 3. The round of product release 4. The round after product release 5. Purchase of capacity and automation is not necessary for new product release 2. The
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Cost Leadership After contemplating many different strategy options and evaluating our markets‚ the Ferris group decided that we would utilize and follow a strategy discussed in chapter 6 of Wheelen and Hunger’s text[1]: cost leadership. This strategy focuses on “a lower-cost competitive strategy that aims at the broad mass market and requires efficient scale facilities‚ cost reductions‚ and cost and overhead control. This strategy avoids marginal customers‚ and aims for cost minimization in R&D
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Question 1 According to the value chain analysis‚ which of the following primary activities refers to raw materials handling‚ warehousing and inventory control‚ as examples? Answers: a. Marketing and sales b. Inbound logistics c. Outbound logistics d. Service e. Operations Question 2 ___ is defined as “Integration of resources and capabilities that serve as a competitive advantage over rivals.” Answers: a. Resources b. Capabilities c. Core Capabilities d. All of
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Then We Came To The End Joshua Ferris Corporate Culture and transition of characters in an office environment In life humans face various emotional grief‚ and this is problematic when these personal matters affect their everyday work ethics. In the book Then We Came To The End by Joshua Ferris‚ he hints how individuals involved in a work environment within the office‚ constantly are faced with dilemmas‚ anxiety‚ and endless boredom. In the novel‚ the author is describing how some characters
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FERRIS COMPANY Mission • To make life easier • To create value and make a difference • To adopt sustainable practice for a better world Vision • Effectively balance current needs and future opportunities‚ • Consistently outperform competitors in revenue growth‚ profitability and total return to shareholders • Sustain superiority across time‚ business cycles‚ and changes in leadership. MISSION AND VISION BACKGROUND Having worked with thousands of corporate and government clients
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