Idea Cellular 1. Company History 3 2. Idea Service Areas 4 3. Company History 5 4. Idea’s Values 8 5. Idea’s Promoters 11 6. Brand Information 12 6.1 Brand Identity 12 6.2 Brand Image 13 6.3 Brand Communication 13 6.4 Taglines 15 6.5 Advertisement Campaigns 15 7. Conclusion 20 1. Company History Idea Cellular is a part of the US $24 billion Aditya Birla Group and a leading GSM mobile services operator with licenses to operate in 13 telecom service areas in India
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you’re going any road will take you there”. My father first told me that quote while I was trying to think of a senior quote the night before they were due. After thinking about it‚ I realized that nothing was truer. If you don’t have even a general idea of where you want to go or what you want to accomplish‚ how are you supposed to know what path to take? However‚ thinking of what you want to do is a task that is harder than it sounds. As a nineteen year old turning twenty in 3 days I have already
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is nasty‚ brutish‚ and short. Since individuals are rational‚ they agree to surrender their individual rights to the sovereign in order to create a state whereby they can be protected from other individuals. Locke and Rousseau further developed this idea of a social contract‚ although in a somewhat different form than Hobbes. Contributions of Hobbes include the recognition of the existence of the individual and individual rights along with the concepts of rationality‚ self-interest‚ competitiveness
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FINAL RESEARCH PROJECT “CUSTOMER PERCEPTION AND ATTITUDE TOWARDS RETAIL COFFEE CHAINS – A STUDY IN DELHI‚ W.R.T BARISTA‚ CCD‚ NESCAFE” SUBMITTED IN PARTIAL FULFILLMENT OF PGDBM (2006-08) Submitted to: XXXXXXXX Submitted by XXXXXXXX ACKNOWLEDGEMENT I would not have completed this project without the help‚ guidance and support of certain people who acted as guides and friends along the way. I would like to express my deepest and sincere thanks to my faculty guide NAME‚ for her invaluable guidance
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1. Who do you consider the Itwo greatest leaders in American business - past or present? What did/do they do that makes you call them leaders versus managers? I consider Bill Gates and Steve Jobs to be the greatest leaders in American business. Over the past 25 years‚ technology was the industry of choice for many of the top business people. Microsoft ’s Bill Gates and Apple’s Steve Jobs both exemplify the explosion in that realm. Gates‚ Microsoft chairman and world ’s richest man‚ is the No. 1
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Idea’s AD Campaigns Idea had decided not to adopt celebrity endorsements in 2002 while its competitors like Bharti Airtel had been using multiple celebrities to promote its brand. !dea was launched as a brand in April 2002... ’A Good !Dea’ Campaign Idea’s promotions in 2006 were based on its tariffs‚ service quality‚ and network coverage. For instance‚ Idea started promoting its Rs.0.5 per local call per minute service aggressively. One of its TVCs featured a bowler and an umpire in a game of
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My Idea of Winning Life By- Shashank Upadhyay. Born‚ Play‚ Learn‚ Struggle‚ Enjoy‚ Earn‚ Retire and dies….and born again. This is the common life cycle of billions & trillions humans on this earth. But out of these Billions & Trillions‚ there are some persons who actually taste the success in their life and are thus know as “Outliers” A Great quote by Peblo Picasso‚ the famous artist and one of those outliers:-
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Chapter 4 MARKET AND DEMAND ANALYSIS 1. We have to estimate the parameters a and b in the linear relationship Yt = a + bT Using the least squares method. According to the least squares method the parameters are: ∑ T Y – n T Y b = ∑ T 2 – n T 2 a = Y – bT The parameters are calculated below: Calculation in the Least Squares Method T Y TY T 2 1 2‚000 2‚000 1 2 2‚200 4‚400 4 3 2‚100 6‚300 9 4 2‚300 9‚200 16 5 2‚500 12‚500 25 6 3‚200 19‚200 36 7 3‚600 25
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Honey Bunny Goes Viral Ananya Harish First MBA Section-A Idea Cellular has cut a wide arc from ‘What an Idea sirji!’ to “You are my pumpkin pumpkin‚ hello honey bunny”. This jingle is on every ones lips and has become quite famous just like the earlier ‘Sirji’ campaign became a big success. On December 1st‚ Adithya Birla Group Company launched its new ad campaign – ‘Idea Rings All India’ – after having a high intensity teaser for three days. It attained high publicity much earlier than expected
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“A STUDY ON COCONUT SHELL CHARCOAL IMPORT AND EXPORT” To Reference with M/s Ashwin Exim India Pvt Ltd at Tuticorin Dissertation submitted to Manonmaniam Sundaranar University In partial fulfilment of the requirements for the award of Master of Business Administration Submitted by A. PON SELVI 1190600 Under the guidance of Prof. N.MARIA NAVIS SORRIS M.COM.MBA‚ Mphil‚ PhD‚ Department of Commerce‚ V. O. Chidambaram College‚ Tuticorin. DEPARTMENT OF COMMERCE V. O. CHIDAMBARAM
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