Xm Radio Case Analysis Executive summary XM Satellite Radio’s vision is to provide audio entertainment throughout the continental United States using a satellite-based digital radio broadcast system. Robert Acker‚ director of strategic planning‚ must raise the necessary $1 billion in up-front capital before the company can launch its services. To attract sufficient fund from the potential investors‚ XM needs to provide a realistic plan with high enough return. It requires reliable estimates
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Sirius XM’ broadcast content. Thus‚ Sirius XM’s can provide various channels to customers‚ such as news‚ sports‚ music‚ etc‚ which can attract a number of subscribers. 2. Most geographic area in the United States and Canada are under the clear reception provided by Sirius XM’s orbiting satellites. 3. Sirius XM already had the leading smartphone platforms‚ because it already published the app through Apple store. 4. The cost of company can be decrease contribute to the merger of Sirius and XM. To be
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This report discusses the case of XM Satellite Radio from the Harvard business school making an analysis on how to market the coming product of satellite radio and the business strategy to succeed in the industry. The report is divided in questions that help see the different aspects of the case and take a closer look at how to start this company. At the end recommendations are made on what is the best way to go with the business. Only one competitor: SIRUIS company in the car radio High
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SIRIUS XM ANALYSIS Sirius XM has attempted to establish themselves according to these five forces. In terms of threats of entry‚ Sirius XM has really attempted to differentiate themselves from standard radio by providing an abundant amount of channels that provides news‚ sports and all kinds of music. By merging Sirius and XM radios together‚ they have really planted themselves as the gorilla in the satellite industry‚ and it would be tough for another satellite company to enter and take away
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Sirius XM Radio Financial Statement Analysis In the previous project assigned to me‚ I completed a SWOT analysis of Sirius XM Radio where it was noted that the Sirius XM is firmly at the top of its industry. For the purposes of this project‚ I went through the financial statements of Sirius XM as well as computed several key financial ratios to indicate Sirius XM’s profitability‚ growth‚ performance‚ and efficiency amongst other things. I then compared these ratios to the industry averages as well
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XM Satellite Radio 1. Value proposition of XM to different consumer segments and primary target segment. XM had developed the capability to provide 50+ high quality (near CD quality) digital radio channels to cars and homes via satellite throughout the country. Such a service was not available before and has the ability to deliver uninterrupted service without any retuning needed. The value proposition here is high quality and ubiquitous radio broadcast‚ in addition to the variety of
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Case Study 1) What is the value proposition of XM to different consumer segments? Who should be the primary target market for XM? XM satellite radio’s value proposition for their customers is XM’s ability to provide radio service throughout the entire country regardless of a consumers’ location. Furthermore‚ terrestrial radio offers limited selection and is becoming increasingly cluttered with commercials. Therefore‚ XM satellite radio provides a greater selection of radio for the various preferences
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Sirius Xm (SIRI) Turnaround post 2007 merger Industry: * Prior to change: Sector: Consumer Services / Industry: Broadcasting - Radio * After change: Sector: Consumer Services / Industry: Broadcasting - Radio Challenge Years: Pre and Post 2007 (merger) •Introduction: * Sirius and XM‚ separate companies‚ began to compete in the satellite radio business in 2001 and 2002. Target market was car drivers and daily commuters who listened to their local radio stations that they preferred‚ but
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1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
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Analysis of Sirius XM Holdings Inc. (SIRI) 2013 Annual Report/10k Filing Preface: SIRI began to be publically traded in August of 1994 at $4.125. The company flourished in the 90’s reaching an all-time high stock value of $61 in February of 2000. Since 2001‚ terrestrial radio revenues have been declining year over year (90% of SIRI revenue). Their stock value crashed to $2.49 in September of 2001. The 2009 recession demolished SIRI’s trade value even further to a penny stock. In the last decade the
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