SELECTA I. Summary Selecta was unknown and a dying brand when RFM Corporation bought it in a bid to contest Magnolia¡¦s monopoly of the Philippine ice cream market. And when RFM Corporation bought Selecta in 1990‚ the company through its winning formula of high-quality‚ marketing innovation‚ modern production technology and strong distribution network was able to capture 39% of the ice cream market from 1% Nationwide after more than 2 years from taking over the ownership. With the increasingly
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CASE 4: RUDI GASSNER & THE EXECUTIVE COMMITTEE OF BMG INTERNATIONAL (A) & (B) Note: only the (A) case has been included in the case collection; notes on the (B) case have been included as background material for the instructor. Case Summary BMG International was the international music subsidiary of the German media conglomerate‚ Bertelsmann‚ the second largest media enterprise in the world. In May 1993‚ CEO Rudi Gassner and the executive committee were gathered for one of their quarterly meetings
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Disney Case Study By Ronak Patel In July 1923‚ Walt Disney and his brother Roy started their film business but they got their first real break in 1928. Walt produced Steamboat Willie‚ the first cartoon with sound and also introduced a new star Mickey Mouse. In the decades it followed‚ Walt became an extraordinary filmmaker‚ a motion picture innovator and pioneer. The name “Walt Disney” became universally known as the symbol of the finest family entertainment. The business activities of the company
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1. Adsteam Adonist@gmx.de‚ quigonjinn@hotmail.de was a very model of conglomerate(jujie). In the eyes of the outside‚ it was a successful company. But it’s not true. It’s far from other companies in its complex structure. Adsteam group comprised numerous less-than-majority-owned companies. It acquired major share-holdings in numerous companies throughout the 1980’s. The acquisition strategy resulted in an extremely complicated cross-shareholding-based structure. It was noting that the maximum amount
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Johnson & Johnson On January 26‚ 2011‚ health care conglomerate Johnson & Johnson announced that earnings had declined in the fourth quarter of the previous year‚ and lowered its estimates for its earnings for 2010. The firm claimed that the weaker results could be attributed to the depressed economy and to a string of product recalls. Sales figures do indicate that Johnson and Johnson has clearly been hurt by 17 recalls since September 2009‚ covering several over-the-counter medicines‚ a batch
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The MUI group/ Laura Ashley case study When Tan Sri Dr KP Khoo‚ Chairman of the MUI Group‚ a Malaysian conglomerate‚ saw that Laura Ashley was under financial strain‚ he thought the British company was worth saving. Download the PDF For easy printing you can download the PDF version of this case study. If you do not have Adobe Reader you can download a free copy. Laura Ashley fashion and home furnishings are popular all over the world. The company has come a long way since Laura and Bernard
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Case Study10 Siemens’ Simple Structure–Not There is perhaps no tougher task for an executive than to restructure a European organization. Ask former Siemens CEO Klaus Kleinfeld. Siemens‚ with 77 billion Euros in revenue in 2008‚ some 427‚000 employees‚ and branches in 190 countries‚ is one of the largest electronics companies in the world. Although the company has long been respected for its engineering prowess‚ it’s also derided for its sluggishness and mechanistic structure. So when
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BACKGROUND: The Walt Disney Company (commonly referred to as Disney) is the largest media and entertainment conglomerate in the world in terms of revenue. Founded on October 16‚ 1923‚ by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio‚ the company was reincorporated as Walt Disney Productions in 1929. Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production‚ television‚ and travel. Taking
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Case Analysis: Gulf Italia Nicolo Pignatelli and Gulf Italia: Case Analysis 1. Pignatelli should first and foremost properly assess the ethical dilemma he faces. The problem before him comes down to the decision between two outcomes both with their share of benefits and risks. He can follow guidelines by waiting several months to receive a response from the Italian government while losing millions of dollars and risking his reputation and fate of his company if the government decides to not allow
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------------------------------------------------- The Case of Disney and Marvel ------------------------------------------------- Marvel Entertainment is a company which owes much of its success to its wildly popular comic book characters such as Iron Man‚ Spiderman and X-Men (along with close to 5‚000 other characters in its arsenal). The company uses these characters in licensing through toys‚ video games and clothing‚ comic book publishing and film production operations to generate revenue
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