will help the marketer to succeed in the market. In India‚ with increase in purchasing power of people leading to the change in their life style‚ there has been a huge demand for automobiles with modern technologies. A3 segment cars have a very good market in India. The objective of this paper is to study the behavior of consumers while they go for the purchase of A3 segment cars especially Maruti SX4 and Honda City and also to analyze the attributes of the car which are considered important. Keywords
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Indian passenger car market in 2001 by launching its car brand - Skoda. In 2007‚ two of its other brands Audi and Volkswagen‚ were also launched inIndia. Volkswagen Group India emphasized on all aspects of marketing mix including product‚ price‚ place and promotion. The company offered three brands including Audi‚ Skoda and Volkswagen that together comprised of 15 different models as of late 2009. Volkswagen Group India mainly catered to the luxury segment of the Indian car market. The company had
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Luxury-Car Makers Look Beyond Home Market BMW to expand Plant in U.S.‚ Daimler Will Boost Investment in China Venture By William Boston and Neal E. Boudette Updated March 28‚ 2014 2:56 p.m. ET A new BMW X4 is unveiled last Friday at the BMW manufacturing plant in Greer‚ South Carolina as the Germany luxury auto maker announced a $1 billion expansion for the plant. Associated Press German luxury car manufacturers BMW AG and Daimler AG have unveiled plans to spend billions on new car factories
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Electric cars look very different under the hood than a gasoline-powered car. For one thing‚ there is a lot less tubing. For another‚ if you look underneath the hood of an electric car‚ one of the first things you will probably notice is the controller‚ which takes energy from the battery and distributes it to the motor in controlled packets. And that’s pretty much it in a nutshell. Instead of a gas tank‚ the electric car keeps its fuel in a battery and relies on the controller‚ not the distributor
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TATA HYRDO (Eco friendly car) “ WATER IN ‚ WATER OUT “ Need of the product : It is Perfect solution to check global warming and depleting non-renewable fuels. Fuel : water Bi-product : water Chemical reaction : 2H2 + O2 = 2H2O Pick up/ acceleration : Best‚ better than petrol‚ gasoline cars as its based on Rocket technology ( hydrogen fuel) . Working : The electrolyte cell splits water in to hydrogen and oxygen with solar power which
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More Than Just a Car The first time I laid my eyes on her‚ I knew it was love at first sight. The way she glimmered in the sunlight when she was cleaned up and the way she looked so beautiful with all of those curves of hers. I knew that this was going to be a great relationship before she was even mine and that it could blossom into that lasting thing that I had been looking for. This 1982 Jaguar was just the car I had been looking for. The car company‚ Jaguar‚ came out with a car that had outstanding
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BENEFITS OF MARKET SEGMENTATION Gautam S Rashingkar Market Segmentation ● Dividing a market into smaller groups of consumers or organisations in which each consumer has a common characteristic such as a need or a want. ● It involves building up or breaking down of potential buyers into groups called market segments. ● By doing so the marketers will have a better understanding of their target audience and thereby make their marketing more effective BASIS OF MARKET SEGMENTATION 1. 2. 3
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Electric Cars vs Gasoline Powered Cars Electricity. One word that can rescue the earth from its current demise‚ global warming. Since 1880‚ global warming has increased by 0.8° celsius which may not seem like a substantial increase but it is. According to (NASA 2014) the average weather changes everyday in different countries‚ but this is the entire world’s average temperature. A 1° global change is significant because it takes a colossal amount of heat to warm all the oceans‚ atmosphere‚ and land
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Hybrid cars are better than traditional cars because they are environmentally safe. Sandra Ariskan explains that “Hybrid car will generate much less gasoline combustion and emission of CO2 is therefore significantly minimized ” (Hybrid Car‚ an Effort to Safe the Planet par. 4). Basically Sandra Ariskan is saying that by minimizing the CO2 from the air than your protecting everything that is going extinct and safer for everyone and for the future. This means that the engine that comes with a hybrid
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want it to be when it comes to car repair. You have to do everything you can to educate yourself‚ so the next time your car has problems you can fix them. The following article has information that will help you with this. It is important that your car has an emergency kit. Assemble a kit that has tools to change the tires‚ charge the battery and put more gas in the car. Also pack a few blankets‚ some batteries‚ and a good flashlight. Before you deliver your car to the store‚ make sure you have
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